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Extract a brand voice guide from existing copy samples. Use whenever the user shares past copy and asks to define a voice, document a voice, create voice guidelines, or wants to make their existing voice teachable and repeatable.
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| name | brand-voice-extraction |
| description | Extract a brand voice guide from existing copy samples. Use whenever the user shares past copy and asks to define a voice, document a voice, create voice guidelines, or wants to make their existing voice teachable and repeatable. |
most teams have a voice. fewer teams have documented it. this skill turns 5-20 samples of existing copy into a voice guide that someone else can write in.
read everything before making claims. then go through these dimensions:
note when the voice switches between these and why.
# [brand] voice guide
## the voice in one paragraph
how the brand sounds to a reader who's never heard of it before.
## the principles
3-5 short statements. each one a thing the voice does or doesn't do.
example: "we explain, we don't decorate" or "we never sound impressed with ourselves".
## sentence rhythm
average length: [N] words.
range: [shortest, longest].
pattern: [how length varies].
## vocabulary
register: [casual / professional / etc].
signature words: [list of 10-20].
banned words: [list, with the reason].
## point of view
default: [first person plural / second person / etc].
when it shifts: [rules].
## structural patterns
openings often: [pattern].
arguments often: [pattern].
endings often: [pattern].
## what's not there
[list of things the voice deliberately avoids].
## examples
### yes
[3-5 short excerpts of existing copy that nails the voice]
### no
[3-5 short excerpts that miss the voice, with notes on why]
## the test
a piece of writing matches the voice if a reader couldn't tell whether it came from the original samples or this new piece.
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