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Animation as communication. Feedback, orientation, emphasis, delight. If motion doesn't serve one of these four purposes, it shouldn't exist. Use when evaluating animation quality, designing transitions, or deciding whether motion adds or subtracts.
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Build taste through volume of output, deliberate failure, and speed. Taste cannot be developed by watching. It's sharpened by making, failing, and making again. Use when designing practice routines, breaking through creative blocks, or helping someone move from analysis to execution.
Use taste as a competitive moat and business advantage. In the AI and vibe-coding era, execution is commoditized. Taste is the defensible edge. Use when advising founders on product differentiation, building product culture, evaluating why some products win despite fewer features, or understanding taste as a strategic asset.
Navigate the gap between what you can see and what you can make. The Ira Glass gap. Use when a designer is frustrated by the distance between their taste and their output, when mentoring someone through a creative plateau, or when someone is considering quitting because their work doesn't match their vision.
Structured exposure habits for building taste through relentless, intentional consumption. Not passive scrolling. Active intake across design, architecture, film, music, food, and culture. Use when building a taste practice, advising on professional development, or diagnosing why someone's design range feels narrow.
Notice what's deliberately missing from a design. Restraint is a taste signal. Use when studying minimalist products, evaluating design maturity, or understanding the power of removal.
Reverse-engineer why a design decision was made. Move from observation to inference. Use when studying products you admire, learning from competitors, or building analytical design thinking.
| name | motion-design |
| description | Animation as communication. Feedback, orientation, emphasis, delight. If motion doesn't serve one of these four purposes, it shouldn't exist. Use when evaluating animation quality, designing transitions, or deciding whether motion adds or subtracts. |
Animation serves four purposes. If it doesn't serve one of them, remove it.
/motion-design Apply motion design constraints to this conversation.