| name | on-page-seo-auditor |
| description | This skill should be used when the user asks to "audit page SEO", "on-page SEO check", "SEO score", "page optimization", "what SEO issues does this page have", "what is wrong with this page SEO", "score my page", or "why is this page not ranking". Performs comprehensive on-page SEO audits to identify optimization opportunities including title tags, meta descriptions, headers, content quality, internal linking, and image optimization. For server, speed, and crawl issues, see technical-seo-checker. For full EEAT content quality scoring, see content-quality-auditor. |
On-Page SEO Auditor
SEO & GEO Skills Library · 20 skills for SEO + GEO · Install all: npx skills add aaron-he-zhu/seo-geo-claude-skills
Browse all 20 skills
Research · keyword-research · competitor-analysis · serp-analysis · content-gap-analysis
Build · seo-content-writer · geo-content-optimizer · meta-tags-optimizer · schema-markup-generator
Optimize · on-page-seo-auditor · technical-seo-checker · internal-linking-optimizer · content-refresher
Monitor · rank-tracker · backlink-analyzer · performance-reporter · alert-manager
Cross-cutting · content-quality-auditor · domain-authority-auditor · entity-optimizer · memory-management
This skill performs detailed on-page SEO audits to identify issues and optimization opportunities. It analyzes all on-page elements that affect search rankings and provides actionable recommendations.
When to Use This Skill
- Auditing pages before or after publishing
- Identifying why a page isn't ranking well
- Optimizing existing content for better performance
- Creating pre-publish SEO checklists
- Comparing your on-page SEO to competitors
- Systematic site-wide SEO improvements
- Training team members on SEO best practices
What This Skill Does
- Title Tag Analysis: Evaluates title optimization and CTR potential
- Meta Description Review: Checks description quality and length
- Header Structure Audit: Analyzes H1-H6 hierarchy
- Content Quality Assessment: Reviews content depth and optimization
- Keyword Usage Analysis: Checks keyword placement and density
- Internal Link Review: Evaluates internal linking structure
- Image Optimization Check: Audits alt text and file optimization
- Technical On-Page Review: Checks URL, canonical, and mobile factors
How to Use
Audit a Single Page
Audit the on-page SEO of [URL]
Check SEO issues on this page targeting [keyword]: [URL/content]
Compare Against Competitors
Compare on-page SEO of [your URL] vs [competitor URL] for [keyword]
Audit Content Before Publishing
Pre-publish SEO audit for this content targeting [keyword]: [content]
Data Sources
See CONNECTORS.md for tool category placeholders.
With ~~SEO tool + ~~web crawler connected:
Claude can automatically pull page HTML via ~~web crawler, fetch keyword search volume and difficulty from ~~SEO tool, retrieve click-through rate data from ~~search console, and download competitor pages for comparison. This enables fully automated audits with live data.
With manual data only:
Ask the user to provide:
- Page URL or complete HTML content
- Target primary and secondary keywords
- Competitor page URLs for comparison (optional)
Proceed with the full audit using provided data. Note in the output which findings are from automated crawl vs. manual review.
Instructions
When a user requests an on-page SEO audit:
-
Gather Page Information
### Audit Setup
**Page URL**: [URL]
**Target Keyword**: [primary keyword]
**Secondary Keywords**: [additional keywords]
**Page Type**: [blog/product/landing/service]
**Business Goal**: [traffic/conversions/authority]
-
Audit Title Tag
## Title Tag Analysis
**Current Title**: [title]
**Character Count**: [X] characters
| Criterion | Status | Notes |
|-----------|--------|-------|
| Length (50-60 chars) | ✅/⚠️/❌ | [notes] |
| Keyword included | ✅/⚠️/❌ | Position: [front/middle/end] |
| Keyword at front | ✅/⚠️/❌ | [notes] |
| Unique across site | ✅/⚠️/❌ | [notes] |
| Compelling/clickable | ✅/⚠️/❌ | [notes] |
| Matches intent | ✅/⚠️/❌ | [notes] |
**Title Score**: [X]/10
**Issues Found**:
- [Issue 1]
- [Issue 2]
**Recommended Title**:
"[Optimized title suggestion]"
**Why**: [Explanation of improvements]
-
Audit Meta Description
## Meta Description Analysis
**Current Description**: [description]
**Character Count**: [X] characters
| Criterion | Status | Notes |
|-----------|--------|-------|
| Length (150-160 chars) | ✅/⚠️/❌ | [notes] |
| Keyword included | ✅/⚠️/❌ | [notes] |
| Call-to-action present | ✅/⚠️/❌ | [notes] |
| Unique across site | ✅/⚠️/❌ | [notes] |
| Accurately describes page | ✅/⚠️/❌ | [notes] |
| Compelling copy | ✅/⚠️/❌ | [notes] |
**Description Score**: [X]/10
**Issues Found**:
- [Issue 1]
**Recommended Description**:
"[Optimized description suggestion]" ([X] chars)
-
Audit Header Structure
## Header Structure Analysis
### Current Header Hierarchy
H1: [H1 text]
H2: [H2 text]
H3: [H3 text]
H3: [H3 text]
H2: [H2 text]
H3: [H3 text]
H2: [H2 text]
Validation Checkpoints
Input Validation
Output Validation
Example
Reference: See references/audit-example.md for a full worked example (noise-cancelling headphones audit) and page-type checklists (blog post, product page, landing page).
Tips for Success
- Prioritize issues by impact - Fix critical issues first
- Compare to competitors - See what's working for top rankings
- Balance optimization and readability - Don't over-optimize
- Audit regularly - Content degrades over time
- Test changes - Track ranking changes after updates
Scoring details: For the complete weight distribution, scoring scale, issue resolution playbook, and industry benchmarks, see references/scoring-rubric.md.
Reference Materials
- Scoring Rubric — Detailed scoring criteria, weight distribution, and grade boundaries for on-page audits
- Audit Templates — Detailed output templates for steps 5-11 (content quality, keywords, links, images, technical, CORE-EEAT scan, audit summary)
- Audit Example & Checklists — Full worked example and page-type checklists (blog, product, landing page)
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