byoh-market-gtm-analyst

Collects market sizing, trend, and competitor data from the web and tags every claim with an evidence tier (primary > peer-reviewed/analyst > secondary press > anecdotal). Runs after `goal` has fixed the scope. Triggers on "시장 규모 알아봐", "경쟁사 조사", "이 시장 트렌드는?".

Safety gate. Adversarially re-reads FINDINGS/COMPARISON/GTM-PLAN before they're presented as final, hunting for overclaiming, unsourced numbers, and cherry-picked competitor data. Run before declaring any deliverable done.

Turns `analyze` findings into a competitor comparison matrix and a positioning read — where the user's product/idea fits relative to alternatives, and which gap is defensible. Triggers on "비교표 만들어줘", "경쟁사 매트릭스", "우리 포지셔닝은?".

Turns the positioning read from `decide` into a concrete GTM strategy document — ICP, messaging, channel mix, pricing, and a 90-day launch plan with owners and metrics. Triggers on "GTM 전략 짜줘", "출시 계획", "채널 전략".

Scopes a market research / competitive analysis / GTM engagement before any data collection starts. Defines the market, the decision the research must serve, and what "done" looks like. Triggers on "시장조사 시작", "새 GTM 프로젝트", "경쟁사 분석해줘" without a clear scope yet.

Assesses market-entry and GTM-execution risk — competitive response, regulatory exposure, channel dependency, timing risk — and rates each by likelihood x impact. Triggers on "리스크는?", "이거 위험한가", "진입 장벽".

Estimates ROI ranges for each channel in the GTM plan's channel mix — CAC, expected conversion, payback period — and flags which channels are speculative vs. evidence-backed. Triggers on "채널별 ROI", "이 전략 수익성은?", "CAC 계산".

Safety gate. Weighs whether a conclusion (positioning gap, GTM recommendation, market-entry verdict) is actually balanced against evidence on both sides, not just the evidence that supports it. Run after `decide` or `execute` produces a verdict, before `critic`.

Safety gate. Detects when a research session is circling — repeated searches returning the same sources, re-analyzing the same competitors without new data, or GTM iterations that keep re-arguing the same channel choice — and suggests a pivot. Runs continuously across the pipeline.