| name | competitive-intelligence |
| description | Research your competitors and build an interactive battlecard. Outputs an HTML artifact with clickable competitor cards and a comparison matrix. Trigger with "competitive intel", "research competitors", "how do we compare to [competitor]", "battlecard for [competitor]", or "what's new with [competitor]". |
Competitive Intelligence
Research your competitors extensively and generate an interactive HTML battlecard you can use in deals.
How It Works
┌─────────────────────────────────────────────────────────────────┐
│ COMPETITIVE INTELLIGENCE │
├─────────────────────────────────────────────────────────────────┤
│ ALWAYS (works standalone via web search) │
│ ✓ Competitor product deep-dive: features, pricing, positioning │
│ ✓ Recent releases: what they've shipped in last 90 days │
│ ✓ Your company releases: what you've shipped to counter │
│ ✓ Differentiation matrix: where you win vs. where they win │
│ ✓ Sales talk tracks: how to position against each competitor │
│ ✓ Landmine questions: expose their weaknesses naturally │
├─────────────────────────────────────────────────────────────────┤
│ OUTPUT: Interactive HTML Battlecard │
│ ✓ Comparison matrix overview │
│ ✓ Clickable tabs for each competitor │
│ ✓ Dark theme, professional styling │
│ ✓ Self-contained HTML file — share or host anywhere │
├─────────────────────────────────────────────────────────────────┤
│ SUPERCHARGED (when you connect your tools) │
│ + CRM: Win/loss data, competitor mentions in closed deals │
│ + Docs: Existing battlecards, competitive playbooks │
│ + Chat: Internal intel, field reports from colleagues │
│ + Transcripts: Competitor mentions in customer calls │
└─────────────────────────────────────────────────────────────────┘
Required Inputs
- Your company and what you sell
- Competitors to analyze (1-5)
Optional Inputs
- Deal context where competitor appears
- Known objections
- Existing battlecards to merge
Output Requirements
- Generate a single self-contained HTML file.
- Include a top-level matrix tab and one tab per competitor.
- Include sections per competitor:
- Profile and positioning
- Recent releases
- Where they win / where you win
- Talk tracks and objection responses
- Landmine questions
Data Gathering Order
- Web search for each competitor (features, pricing, news, reviews, changelog).
- Web search for your current release signals and positioning.
- If available, augment with CRM/doc/chat/transcript signals.
- Synthesize into actionable sales guidance, not generic summaries.
Talk Track Rules
- Never trash-talk competitors.
- Focus on customer outcomes and trade-offs.
- Use evidence-backed claims when possible.
- Provide concise scripts sellers can use live on calls.
Delivery Template
## Battlecard Created
- Company: [Your Company]
- Competitors: [List]
- Sources: [Web + optional internal systems]
Use this artifact:
- Pre-call prep: review competitor tab and talk tracks.
- Live call: use landmine questions and objection responses.
- Post-call: update with new win/loss field intel.
Refresh Guidance
- Refresh monthly, before strategic deals, and after major competitor releases.
Related Skills
- account-research
- call-prep
- create-an-asset
