| name | meta-ads |
| description | Autonomous Meta Ads manager AND campaign builder. Two modes: (1) Daily ops - monitor campaigns, auto-pause bleeders, shift budget to winners, generate copy, deliver morning brief. (2) /meta-campaign - 8-stage campaign builder that takes a landing page URL and produces upload-ready ad creatives (images via Genviral Studio + copy) for 4-5 ad sets. Use when asked to build new Meta ad campaigns or check Meta Ads performance. |
Meta Ads Skill
An OpenClaw skill for autonomous Meta Ads management and campaign building.
Companion skill: genviral-skill — image generation in Stage 7 uses the Genviral Studio API.
Two Modes
Mode 1: Daily Ops
Automated monitoring, optimization, copy generation, morning brief.
bash scripts/run_all.sh genviral
bash scripts/run_all.sh --dry-run
python3 scripts/health_check.py --product genviral --days 7
python3 scripts/auto_optimize.py --product genviral --dry-run
python3 scripts/copy_generator.py --product genviral --count 5
Mode 2: /meta-campaign — Campaign Builder
8-stage workflow: URL → research → strategy → creatives → upload
Images generated via Genviral Studio API (google/nano-banana-2 by default).
python3 campaign/scripts/orchestrate.py --url https://yourproduct.com --product my-product
python3 campaign/scripts/generate_creatives.py --rundir campaign/runs/my-product-2026-03-02/ --all
python3 campaign/scripts/generate_creatives.py \
--rundir campaign/runs/my-product-2026-03-02/ \
--ad-set ad-set-01-comparison
python3 campaign/scripts/generate_creatives.py \
--rundir campaign/runs/my-product-2026-03-02/ --all --pro
python3 campaign/scripts/upload_to_meta.py \
--rundir campaign/runs/my-product-2026-03-02/ --product my-product
The 8 Stages
| # | Stage | Mode | What happens |
|---|
| 1 | LP Analysis | Auto | Scrapes landing page, extracts brand identity |
| 2 | Deep Interview | Human | 5 strategic questions about your product + audience |
| 3 | Customer Roleplay | Opus sub-agent | AI becomes the ideal buyer — writes first-person pain, language, fears |
| 4 | Market Research | Opus sub-agent (parallel) | Forum and community language mining, competitor review patterns |
| 5 | Competitor Analysis | Auto | Meta Ad Library patterns |
| 6 | Campaign Strategy | Approval gate | 4-5 scored angles + ad set architecture |
| 7 | Creative Generation | Approval gate | Images via Genviral Studio + copy per ad set |
| 8 | Upload | Approval gate | Upload to Meta Ads Manager, all ads paused by default |
Ad Creative Formats (Stage 7)
8 formats generated per ad set via Genviral's AI image models:
| Format | File | Best for |
|---|
| Comparison table | image-01-comparison.png | Tool consolidation, pricing angles |
| Apple Notes style | image-02-apple-notes.png | Tips, insider knowledge |
| Quote card | image-03-quotes.png | Testimonials, social proof |
| Handwriting | image-04-handwriting.png | Founder voice, contrarian takes |
| Notification mockup | image-05-notification.png | Automation wins, "while you slept" |
| iMessage thread | image-06-imessage.png | Conversation hooks |
| Stats wall | image-07-stats.png | Credibility, numbers |
| Before/after | image-08-before-after.png | Transformation angles |
Setup
1. Meta Graph API token
cp config.example.yaml config.yaml
Get a token: business.facebook.com → Settings → System Users → Generate Token
Required permissions: ads_management, ads_read, pages_manage_ads, business_management
2. Genviral API key (for image generation)
export GENVIRAL_API_KEY="your_key_here"
Get a key at genviral.io. Uses Studio credits.
Models: google/nano-banana-2 (default, 1 credit) · google/nano-banana-pro (2 credits, --pro flag)
3. Install deps
pip3 install pyyaml
4. Test
python3 scripts/health_check.py --product my-product
python3 campaign/scripts/lp_analyzer.py --url https://yourproduct.com --output /tmp/test/
python3 campaign/scripts/generate_creatives.py --rundir /tmp/test/ --ad-set ad-set-01 --dry-run
File Structure
meta-ads-skill/
SKILL.md ← This file (OpenClaw skill descriptor)
config.example.yaml ← Template — copy to config.yaml (gitignored)
config.yaml ← YOUR config (gitignored, never commit)
scripts/ ← Daily ops
meta_api.py ← Meta Graph API wrapper
health_check.py ← Campaign health (5 key questions)
auto_optimize.py ← Auto-pause bleeders, scale winners
copy_generator.py ← Generate copy variations from top performers
ad_uploader.py ← Upload ads to Meta
morning_brief.py ← Compile + send morning brief
run_all.sh ← Full pipeline runner
campaign/ ← /meta-campaign builder
scripts/
orchestrate.py ← Main entry point
lp_analyzer.py ← Stage 1: LP scraping + brand extraction
ad_library.py ← Stage 5: Meta Ad Library research
generate_creatives.py ← Stage 7: Image gen via Genviral Studio
upload_to_meta.py ← Stage 8: Upload creatives to Meta
references/
stage-prompts.md ← Opus sub-agent prompts (stages 3+4)
creative-formats.md ← Image format templates + copy.md template
genviral-config.md ← Example product config (customize for yours)
campaign/runs/ ← YOUR campaign output (gitignored)
data/ ← YOUR campaign data/history (gitignored)
Keeping Your Local Copy in Sync
This repo uses a public code / private data split. Your campaign runs and config are gitignored and stay local.
git pull origin main
Related
- genviral-skill — full Genviral Partner API skill (scheduling, analytics, content pipeline, Studio image/video gen)
- Genviral — the platform powering image generation in Stage 7
- OpenClaw — the agent runtime this skill is built for
