pmm-skillset

Use when a PMM needs to build a competitive battle card for the sales team. Trigger on: 'battle card', 'competitive card', 'sales card', 'competitive cheat sheet', 'sales cheat sheet', 'how do we beat', 'competitive one-pager', 'arm the sales team', 'reps keep losing to', 'sales needs competitive ammo', 'win against', 'handle objections about', 'compete against', 'sales keeps asking about', 'competitive enablement', or 'why do we lose to'.

Use when a PMM needs to turn a product update, feature release, or changelog entry into a narrative that creates demand — not just awareness. Trigger on: 'feature announcement', 'product announcement', 'release announcement', 'changelog', 'release notes', 'we shipped something', 'how do I announce this', 'product update', 'new feature post', 'feature launch', 'what do I write for this release', 'product narrative', 'turn this into an announcement', 'we have a release coming', 'feature comms', 'ship note', or 'product update email'.

Use when a PMM needs to transform a pitch deck, sales presentation, or demo script into a structured story arc that moves deals forward. Trigger on: 'sales narrative', 'pitch deck', 'sales story', 'pitch story', 'deck narrative', 'sales presentation', 'we need a better pitch', 'the deck isn't landing', 'reps are freelancing the pitch', 'demo narrative', 'demo script', 'story arc', 'pitch structure', 'our pitch is too long', 'prospects zone out during the deck', 'transform the deck', or 'rebuild the pitch'.

Use when a PMM needs to build a structured messaging document from positioning. Trigger on: 'messaging hierarchy', 'messaging architecture', 'messaging house', 'message house', 'messaging framework', 'value prop hierarchy', 'messaging doc', 'messaging document', 'bridge positioning to copy', 'POV to copy', 'value propositions', 'proof points', 'messaging pillars', 'benefit statements', 'build messaging from positioning', 'messaging stack', 'translate positioning into messaging', 'messaging toolkit', 'nobody uses our messaging doc', or 'messaging lives in a Google Doc nobody reads'.

Use when a PMM wants to audit, test, or improve their product messaging. Trigger on: 'test our messaging', 'audit our copy', 'is our messaging working', 'message-market fit', 'messaging too generic', 'stakeholders keep changing the messaging', 'message testing sprint', 'does our messaging resonate', 'check our website copy', 'score our messaging', 'messaging by committee', 'which message angle should we use', or 'are we talking to the right persona'.

Use when a PMM needs to turn a product spec, feature release, or initiative into a full go-to-market launch plan. Trigger on: 'launch brief', 'launch plan', 'go-to-market plan', 'GTM plan', 'we're launching next month', 'how should we launch this', 'launch checklist', 'launch strategy', 'product launch', 'feature launch', 'launch timeline', 'launch readiness', 'we need a launch doc', 'launch coordination', 'launch playbook', 'what channels should we use for launch', 'who needs to be aligned for launch', 'launch tier', or 'is this a Tier 1 or Tier 2 launch'.

Use when a PMM needs to synthesize voice-of-customer data into actionable patterns. Trigger on: 'VOC synthesis', 'voice of customer', 'buyer brain', 'customer research synthesis', 'interview synthesis', 'call transcript analysis', 'echo language', 'buyer language', 'survey analysis', 'review mining', 'customer quotes', 'what are customers saying', 'JTBD mapping', 'jobs to be done', 'customer pain points', 'buying triggers', 'objection mapping', 'say-do gap', 'research synthesis', 'I have transcripts', 'I have survey data', 'synthesize my research', or 'I did interviews but don't know what to do with the data'.

Use when a PMM needs to define, audit, or fix their product positioning. Trigger on: 'how are we positioned', 'positioning audit', 'competitive positioning', 'we sound like everyone else', 'what category are we in', 'positioning debt', 'repositioning', 'competitive differentiation', 'why us vs competitors', 'white space', 'category definition', 'positioning statement', 'our positioning is broken', 'we can't articulate how we're different', or 'prospects can't tell us apart'.

Use when a PMM needs to define, sharpen, or validate their Ideal Customer Profile. Trigger on: 'who is our ICP', 'define our target audience', 'ICP too broad', 'we sell to everyone', 'anti-ICP', 'bad-fit customers', 'pipeline quality', 'who should we not sell to', 'ICP layers', 'ideal customer profile', 'our ICP is too vague', 'segment our audience', 'who are we really for', 'disqualify bad leads', or 'healthier pipeline'.

Use when a PMM or growth marketer needs to build a 'Your Product vs Competitor' landing page for Google Ads or competitive campaigns. Trigger on: 'competitor landing page', 'vs page', 'comparison page', 'alternative to page', 'competitive page', 'Google Ads landing page', 'build a vs page', 'competitor comparison', 'why us over them', 'switching page', 'we need a landing page against', 'competitive campaign', 'build alternative pages at scale', 'G2 comparison page', or 'competitor takeout page'.