aso-plan

name	aso-plan
description	Strategic ASO planning with category-specific templates. 4-phase roadmap, keyword strategy design, metadata roadmap, visual improvement plan. Triggers on: "ASO plan", "ASO strategy", "ASO roadmap", "ASO plan".
user-invokable	true
argument-hint	<category> [--app-id ID]

ASO Plan — Strategic ASO Planning

Capabilities

1. Category-specific ASO templates (gaming, saas, health, ecommerce, social, fintech)
2. 4-phase implementation roadmap
3. Keyword strategy framework
4. Metadata optimization timeline
5. Visual asset improvement plan
6. Localization priority plan
7. A/B testing calendar

Process

1. Discovery: App category, target audience, competitors, goals, current state
2. Template selection: Load category template from templates/
3. Strategy design: Keyword approach, metadata plan, visual plan
4. Roadmap generation: 4-phase timeline with milestones

4-Phase Roadmap

Phase 1: Foundation (Weeks 1-2)

• Keyword research and mapping
• Metadata optimization (title, subtitle/short desc, keywords field)
• App icon review
• Fix any Critical quality gate violations

Phase 2: Expansion (Weeks 3-6)

• Screenshot redesign with narrative flow
• App preview video creation
• Localization of top 3-5 locales
• Review response workflow setup
• Feature graphic (Android)

Phase 3: Optimization (Weeks 7-12)

• A/B testing (screenshots first, then icon)
• Advanced localization (next 5-10 locales)
• Competitor monitoring cadence
• Keyword rotation based on performance data
• Review solicitation strategy

Phase 4: Scale (Months 4-6)

• Seasonal keyword calendar
• Cross-promotion and backlink building (Android)
• Paid UA alignment with ASO keywords
• Custom product pages (iOS) / custom store listings (Android)
• Ongoing testing and iteration

Category Templates

Templates are in templates/ subdirectory. Each provides:

• Category-specific keyword themes
• Benchmark metrics for the category
• Common screenshot patterns
• Typical user search behavior
• Monetization-aligned ASO tips

Available templates: gaming.md, saas.md, health-fitness.md, ecommerce.md, social.md, fintech.md

Output Format

# ASO Strategy: [App Name]

## Current State Assessment
[Brief audit summary or user-provided context]

## Goals & KPIs
- Target keywords: [list]
- Target rating: [X.X]
- Target conversion rate: [X%]
- Target locales: [list]

## Phase 1: Foundation (Weeks 1-2)
- [ ] [specific action items]

## Phase 2: Expansion (Weeks 3-6)
- [ ] [specific action items]

## Phase 3: Optimization (Weeks 7-12)
- [ ] [specific action items]

## Phase 4: Scale (Months 4-6)
- [ ] [specific action items]

## A/B Testing Calendar
| Month | Test | Element | Hypothesis |

## Localization Roadmap
| Phase | Locales | Priority |

Available Tools

Read, Bash, Write, Glob, Grep