aso-seasonal

name	aso-seasonal
description	Seasonal and trending keyword optimization. Identifies keyword opportunity windows, holiday calendars, metadata rotation strategy. Triggers on: "seasonal", "trending", "holiday", "seasonal keywords", "event keywords".
user-invokable	true
argument-hint	<app-id> [--category CATEGORY]

ASO Seasonal — Seasonal & Trending Optimization

Capabilities

1. Identify seasonal keyword patterns for app category
2. Holiday and event calendar with keyword windows
3. Metadata rotation strategy (what to change, when)
4. Promotional text planning (iOS — no review needed)
5. Screenshot seasonal variants
6. Timing guidance (optimize 2-4 weeks before peak)

Seasonal Calendar by Category

Universal Peaks

Period	Keywords	Category Impact
Jan 1-15	"new year", "resolutions", "goals"	Health, Productivity, Finance
Feb 14	"valentine", "love", "dating"	Social, Dating, Photo
Mar-Apr	"spring", "easter", "taxes"	Finance, Health, Lifestyle
May	"mother's day", "graduation"	Shopping, Photo, Social
Jun-Aug	"summer", "vacation", "travel"	Travel, Photo, Games
Sep	"back to school", "new start"	Education, Productivity
Oct	"halloween", "scary"	Games, Photo, Entertainment
Nov	"black friday", "thanksgiving", "deals"	Shopping, Finance
Dec	"christmas", "holiday", "gifts", "new year"	Shopping, Games, Social

Category-Specific Patterns

Finance: Tax season (Jan-Apr), budget planning (Jan, Sep), holiday spending (Nov-Dec) Health/Fitness: New Year resolutions (Jan), summer body (Mar-May), back-to-school (Sep) Gaming: Holiday breaks (Dec-Jan, Jun-Aug), major gaming events E-commerce: Black Friday/Cyber Monday, Prime Day, holiday shopping Travel: Summer planning (Mar-May), winter holidays (Oct-Nov) Education: Back-to-school (Aug-Sep), exam prep (Apr-Jun)

Metadata Rotation Strategy

iOS (Promotional Text — instant, no review)

• Update promotional text 2 weeks before seasonal peak
• Revert to evergreen text after peak ends
• No review required — can update daily if needed

iOS (Other Fields — requires review)

• Plan metadata changes 3-4 weeks ahead (review takes 1-3 days)
• Keywords field: swap 20-30% of keywords for seasonal terms
• Subtitle: optional seasonal variant

Android (All Text — fast review)

• Update 1-2 weeks before peak
• Swap short description seasonal angle
• Add seasonal keywords to full description

Timing Rule

Optimize 2-4 weeks BEFORE the peak. Users start searching for seasonal terms before the actual date.

Output Format

# Seasonal ASO Calendar: [App Name]

## Category: [detected/specified]

## Upcoming Opportunities
| Period | Keywords | Action | Deadline |
|--------|----------|--------|----------|

## Metadata Rotation Plan
### [Season/Event]
- iOS Promotional Text: "[seasonal text]"
- iOS Keywords swap: [remove] → [add]
- Android Short Description: "[seasonal version]"
- Screenshot variant: [description]

## Annual Calendar
[Full year view of seasonal opportunities]

Available Tools

Read, Bash, Write, Glob, Grep