caption-tone

name	caption-tone
description	Write platform-ready GenX captions and descriptions with brand guardrails. Use for caption, description, hook, LinkedIn post, Instagram caption, YouTube Shorts description.
category	genx-marketing
version	2.1.0

Caption Tone

Goal: produce concise, brand-safe captions. Do not invent facts or sources.

Inputs

Ask only if missing:

• audience: B2C, B2B, or Both
• platform: Instagram, LinkedIn, YouTube Shorts, email, other
• tone: professional, casual, edgy, warm, wry, reflective, analytical/data-driven, bold, platform-native
• source proof: URL, quote, result, or user-provided context

Default: Both / Faceless Instagram / professional.

Brand Rules

Load:

• memory/brand-rules.md
• config/brand-voice.yaml

Avoid blacklisted phrases in GenX-written copy. If a quoted source contains them, flag the quote and write around it.

B2C: real science + real soul, transformation through proof, not woo. B2B: results, delivery, operators, no advice-merchant language.

Flow

input -> audience/platform/tone -> draft variants -> brand_gate -> skills/security-rail/SKILL.md -> templates/caption-pack.md

Output

Use templates/caption-pack.md for multi-caption work.

For quick caption requests, return:

## Decision
Recommended caption: ...

Variants:
1. ...
2. ...
3. ...

Brand Gate: pass/revise/shelve
Security Rail: APPROVE/REVISE/SHELVE/NEEDS HUMAN REVIEW
Next step: ...

Platform Defaults

• Instagram: short hook, 1 idea, readable line breaks, light CTA.
• LinkedIn: operator context, proof, practical takeaway.
• YouTube Shorts: direct description, source/context, no fluff.
• Email: use skills/email-hook/SKILL.md instead.

Gate

Run goblin_recon.tools.brand_gate when feasible. Run skills/security-rail/SKILL.md before final delivery. If factual, competitor, performance, health, legal, or sensitive claims lack proof, mark NEEDS HUMAN REVIEW or REVISE.