social-repurposer

name	social-repurposer
description	Repurpose one source asset (article, video, paper brief, image) into a platform-tailored social pack — X thread, LinkedIn post, Instagram caption, YouTube short script, newsletter blurb. Use when asked to 'repurpose', 'turn this into posts', 'make social content', or distribute one piece across channels.
version	0.1.0
domain	media
tags	["social","repurpose","distribution","multi-platform"]

Social Repurposer

One source asset → a coordinated, platform-native social pack.

Purpose

Most creators make one good thing and under-distribute it. This skill takes a single source and produces channel-tailored variants that respect each platform's norms (length, structure, CTA) while keeping the core message and facts consistent — so distribution is a 10-minute step, not a second project.

When it fires

• Keyword triggers: repurpose, turn this into posts, social pack, cross-post, distribute, make threads
• File triggers: content/**, *.mdx, *.md
• Command triggers: /social-repurposer, /generate-social

Inputs

Input	Required	Notes
source	yes	Article/brief/video transcript/image + caption.
platforms	no	Subset of x, linkedin, instagram, youtube-short, newsletter. Default: all.
voice	no	starlight (default), arcanea, frankx.

Workflow

1. Find the core — the one message + the 3–5 supporting points worth carrying across channels. ✅ Check: message is true to the source.
2. X thread — hook post + 3–6 beats + closing CTA. No fabricated stats.
3. LinkedIn — first-line hook, 120–200 words, 1 insight, soft CTA.
4. Instagram caption — hook + value + 5–10 relevant hashtags (see caption-and-hashtag).
5. YouTube-short script — 30–45s spoken, in the chosen voice.
6. Newsletter blurb — 2–3 sentences + link.
7. Consistency pass — every variant agrees on facts and message; carry any rights line from the source.

Output contract

{
  "core_message": "string",
  "x_thread": ["string — one per post"],
  "linkedin": "string",
  "instagram": { "caption": "string", "hashtags": ["string"] },
  "youtube_short": "string — script",
  "newsletter": "string",
  "rights_line": "string | null"
}

Tools & MCP

• Tools: Read, WebFetch (if source is a URL).
• MCP dependencies: none required.

Quality bar

• Each variant fits its platform's norms (length, structure).
• Facts are identical across variants and true to the source.
• Hooks respect the audience; no engagement-bait that distorts the message.
• Source rights/credit carried where the asset requires it.

Example

See examples/example-01.md.

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Built on SIP — Starlight Intelligence Protocol Substrate: starlightintelligence.org/protocol v1.1.0 Layers used: [file-contract, attestation, sovereignty] Vertical: starlight-agent-skills · portable capability layer