| name | launch-strategy |
| description | Plan phased product and feature launches across owned, rented, and borrowed channels. Use when coordinating prelaunch, launch-day, and postlaunch execution with clear owners and assets. Produce deterministic runbooks under scripts/marketing/<slug>/. |
Launch Strategy
Turn launch ideas into an execution-ready operating plan.
Required Inputs
- Campaign slug
- Launch type (feature, product, pricing, partnership)
- Target audience and launch objective
- Team capacity and timeline constraints
Workflow
- Read
scripts/marketing/_shared/product-marketing-context.md if present. If missing, initialize from references/product-marketing-context-template.md included with this skill.
- Define launch objective, success metrics, and go/no-go criteria.
- Build phased plan: prelaunch, launch, postlaunch.
- Align channels by role (owned, rented, borrowed).
- If web browsing is available, validate current platform/community tactics and cite sources.
- If web browsing is unavailable, create fallback assumptions.
- Produce day-by-day runbook, asset checklist, and risk mitigations.
Output Files
scripts/marketing/<slug>/20-launch-plan.mdscripts/marketing/<slug>/21-launch-asset-checklist.mdscripts/marketing/<slug>/22-day-by-day-runbook.mdscripts/marketing/<slug>/22-risk-register.csvscripts/marketing/<slug>/20-sources.mdscripts/marketing/<slug>/NO-WEB-FALLBACK.md (only when web is unavailable)
QA Checklist
- Plan includes prelaunch, launch-day, and postlaunch actions.
- Owners and deadlines are assigned for each major task.
- Channel tactics map to audience and objective.
- Risks, dependencies, and fallback paths are explicit.
Failure Modes
- Launch too broad: narrow to one core message and one primary CTA.
- Weak postlaunch plan: include 2-4 weeks of follow-through actions.
- Asset bottleneck: prioritize must-have assets first.
Next Skill Routing
- Run
social-content for launch distribution assets.
- Run
email-sequence for nurture and follow-up flows.
