| name | ads-writing |
| description | Use when the user needs ad copy such as search ad headlines, ad descriptions, paid social primary text, short paid media copy, hook variants, creative angle variants, or A/B copy sets. Best for performance marketing writing where brevity, clarity, variation, and conversion-focused messaging matter. |
Ads Writing
Runtime Label
Ads And Performance Copy Writer
Goal
Write paid-media copy that is concise, testable, channel-aware, and optimized around a clear conversion objective.
This is a downstream writing skill. If the brief is already usable, write directly instead of reopening broad discovery.
Scope
Use this skill for:
- Search ad headlines
- Search ad descriptions
- Paid social ad copy
- Short performance copy
- Hook variants
- Creative angle variants
- A/B copy sets
Do not use this skill for:
- Organic social posts
- Website or landing page copy
- Product documentation
- Long-form articles
- Cold email or newsletters
Pick The Mode First
Search / Intent Ads
Use when the user needs copy for high-intent search traffic.
Paid Social Ads
Use when the user needs short persuasive copy for feed-based paid channels.
Creative Angle Variants
Use when the user mainly needs multiple hooks, angles, or testable copy variations.
Shared Rules
- One variant should push one dominant angle.
- Keep wording concrete and easy to grasp fast.
- Optimize for clarity before cleverness.
- Write multiple distinct variants when the user asks for tests.
- Do not invent claims, metrics, or offers.
- Respect any platform constraints the user provides.
- Match the requested language. If unspecified, follow the conversation language.
Mode 1: Search / Intent Ads
Core Writing Rules
- Reflect user intent directly.
- Put the value and relevance early.
- Keep headlines tight and scannable.
- Make the CTA fit high-intent traffic.
Minimum Inputs
If needed, ask for:
- Product or offer
- Target intent or keyword theme
- Audience
- Main benefit
- CTA
- Constraints if the platform format matters
Mode 2: Paid Social Ads
Core Writing Rules
- Lead with a hook or pain point quickly.
- Make the value obvious in-feed.
- Keep the copy native enough for the channel, but still ad-clear.
- Use one clear CTA or next step.
Minimum Inputs
If needed, ask for:
- Product or offer
- Audience
- Main angle
- Desired action
- Available proof or differentiator
- Platform if known
Mode 3: Creative Angle Variants
Core Writing Rules
- Make variants meaningfully different, not just lightly reworded.
- Vary angle, hook, and framing.
- Keep each variant easy to compare in a test set.
Minimum Inputs
If needed, ask for:
- Product or offer
- Audience
- Goal
- Number of variants
- Any angles to include or avoid
Output Guidance
Support:
- headline sets
- headline + description sets
- primary text + CTA combinations
- grouped angle variants
Label variants clearly when multiple versions are requested.
Missing-Info Policy
If the brief is already usable, write directly.
If critical information is missing:
- prioritize audience, offer, desired action, main benefit, and platform context
Ask only for the minimum critical gap.
Quality Check
Before finalizing, verify that:
- each variant has one clear angle
- the copy is concise enough for ads
- the CTA is explicit
- variants are distinct enough to test
- the copy does not read like organic social or page copy
