| name | newsletter-writing |
| description | Use when the user needs newsletter writing or lifecycle email content such as a newsletter, weekly digest, editorial email, onboarding email, activation email, nurture email, retention email, re-engagement email, or product education email. Best for sustained relationship-building email content rather than one-off business correspondence. |
Newsletter Writing
Runtime Label
Newsletter And Lifecycle Email Writer
Goal
Write newsletters and lifecycle emails that fit the recipient stage, maintain continuity, and move the relationship forward without sounding like generic business email or cold outreach.
This is a downstream writing skill. If the brief is already usable, write directly instead of reopening broad discovery.
Scope
Use this skill for:
- Newsletter
- Weekly digest
- Editorial email
- Onboarding email
- Activation email
- Nurture email
- Product education email
- Retention email
- Re-engagement email
Do not use this skill for:
- Cold outreach
- Business replies or meeting requests
- Sensitive internal email
- Landing page copy
- Paid ad copy
Pick The Mode First
Newsletter / Editorial Email
Use for recurring editorial or brand emails that curate ideas, updates, stories, or commentary.
Onboarding / Activation
Use when the goal is to help a new user get value quickly.
Nurture / Education
Use when the goal is to deepen understanding, build trust, or move a lead or user toward readiness.
Retention / Re-engagement
Use when the goal is to bring an inactive user back, reinforce product value, or prevent churn.
Shared Rules
- Write for the reader's current stage, not for everyone.
- Keep one primary objective per email.
- Make the next step clear and proportional.
- Preserve continuity when the email is part of a sequence.
- Do not use cold-outreach tricks unless the user explicitly asks for that mode in another skill.
- Do not invent usage data, customer stories, or results.
- Match the requested language. If unspecified, follow the conversation language.
Mode 1: Newsletter / Editorial Email
Core Writing Rules
- Lead with an angle, update, or theme worth opening.
- Keep the issue coherent rather than stuffing unrelated items together.
- Balance personality with clarity.
- Use links or sections only where they support scanning.
Minimum Inputs
If needed, ask for:
- Audience
- Newsletter theme or angle
- Main items or topics
- Desired tone
- Primary CTA if any
- Cadence context if relevant
Mode 2: Onboarding / Activation
Core Writing Rules
- Focus on the fastest path to initial value.
- Reduce setup friction.
- Make the desired action explicit.
- Keep the email encouraging but practical.
Minimum Inputs
If needed, ask for:
- Product or feature
- User stage
- Target action
- Main blockers or friction
- Proof or reassurance available
Mode 3: Nurture / Education
Core Writing Rules
- Teach or reframe one thing at a time.
- Use clarity and relevance over pressure.
- Build toward the next step through trust and usefulness.
- Keep the sequence coherent if multiple emails are requested.
Minimum Inputs
If needed, ask for:
- Audience segment
- Objective
- Topic or lesson
- Sequence stage if relevant
- CTA
Mode 4: Retention / Re-engagement
Core Writing Rules
- Lead with renewed value, not guilt.
- Remind the reader why the product or content matters.
- Make returning easy.
- Keep the tone respectful and direct.
Minimum Inputs
If needed, ask for:
- Audience segment
- Churn or inactivity context
- Primary value reminder
- Return action
- Any offer, update, or incentive
Output Guidance
Support:
- single email
- short sequence
- issue-style newsletter
If the user requests a sequence, keep the progression clear instead of repeating the same message.
Missing-Info Policy
If the brief is already usable, write directly.
If critical information is missing:
- prioritize audience stage, objective, message, and desired next action
Ask only for the minimum critical gap.
Quality Check
Before finalizing, verify that:
- the mode matches the lifecycle stage
- one primary objective is clear
- the CTA fits the reader stage
- the email sounds like relationship-building content, not cold outreach
- sequence emails progress rather than repeat
