pmx-channel-strategy

name	pmx-channel-strategy
description	Choose and compare acquisition, distribution, or communication channels.

Channel Strategy

When to use

• Use when the task clearly matches this PM activity.
• Use when a structured answer is more useful than a generic brainstorm.
• Use when the user needs explicit trade-offs, implications, or next steps.

Instructions

1. Clarify the goal, user, or decision context.
2. Use the skill-specific lens below to structure the work.
3. Make assumptions explicit instead of hiding them.
4. End with a practical recommendation or next step.

Skill-specific lens

1. Clarify the audience and goal for the channel decision.
2. Compare channels by reach, fit, cost, and control.
3. Identify primary and supporting channels.
4. Recommend an initial channel mix.

Output

• Channels considered
• Evaluation
• Recommended mix
• Why