pmx-market-entry

name	pmx-market-entry
description	Plan entry into a market, segment, geography, or channel.

Market Entry

When to use

• Use when the task clearly matches this PM activity.
• Use when a structured answer is more useful than a generic brainstorm.
• Use when the user needs explicit trade-offs, implications, or next steps.

Instructions

1. Clarify the goal, user, or decision context.
2. Use the skill-specific lens below to structure the work.
3. Make assumptions explicit instead of hiding them.
4. End with a practical recommendation or next step.

Skill-specific lens

1. Define the entry target and rationale.
2. Assess timing, barriers, and required capabilities.
3. Choose an entry wedge and sequencing logic.
4. Map risks and milestones.

Output

• Entry target
• Why now
• Wedge
• Milestones
• Risks