メニュー
Use when crafting product messaging - builds value proposition, differentiators, messaging matrix per persona, competitive positioning, and elevator pitches
Codex または Claude でインストール この Prompt をコピーして Codex、Claude、または他のアシスタントに貼り付けると、Skill ページを確認してインストールできます。
SOC 職業分類に基づく
Use when executing an implementation plan with four or more independent tasks touching different files, via the experimental agent-teams flag — parallel implementer teammates plus continuous async reviewers. Higher token cost; requires CLAUDE_CODE_EXPERIMENTAL_AGENT_TEAMS=1.
Use when starting creative work — adding features, building components, adding functionality, modifying existing behavior, or any time the user describes a new idea or capability they want to build.
Use when adding, modifying, or removing database tables, columns, indexes, views, functions, or RLS policies — any schema change targeting a shared or production database
Use when facing two or more independent investigations or research tasks in the current session — debugging multiple unrelated failures, exploring different solution approaches, or running parallel reads. Not for executing implementation plans (use subagent-driven-development, agent-team-development, or tmux-parallel-development for those).
Use when you have a written implementation plan to execute in a separate session with review checkpoints
Use when implementation is complete, all tests pass, and you need to decide how to integrate the work - guides completion of development work by presenting structured options for merge, PR, or cleanup
| name | positioning-strategy |
| description | Use when crafting product messaging - builds value proposition, differentiators, messaging matrix per persona, competitive positioning, and elevator pitches |
Craft the messaging framework: how the product is positioned against alternatives and communicated to each persona. The most referenced output - landing-page and campaign-builder pull directly from this.
Announce at start: "I'm using the positioning-strategy skill to craft the messaging framework."
Step 1: Context gathering
Step 2: Guided conversation (one question at a time)
Category definition
Value proposition
Differentiators
Messaging matrix
Competitive positioning
Elevator pitches
Step 3: Write output
docs/marketing/positioning-strategy.mdStep 4: Handoff
globalcoder-marketing:launch-planlanding-page and campaign-builder pull from this framework