content-generation

name	content-generation
description	Campaign asset generation guidelines for headlines, visuals, and calls-to-action

Content Generation Skill

When to Use

• Creating campaign creative assets
• Generating headlines and copy variations
• Designing visual descriptions for different segments

Atomic Content Components

Every campaign asset decomposes into:

1. Hero Image - Visual centerpiece
2. Headline - Attention grabber (5-8 words)
3. Offer Text - Value proposition (10-15 words)
4. CTA Button - Action driver (2-4 words)
5. Legal Disclaimer - Required fine print

Headline Patterns

Weather-Triggered Headlines

Pattern	Example	Segment
Beat the [weather]	"Beat the heat. Stay hydrated."	Morning Fuelers
Cool down your [activity]	"Cool down your commute."	Morning Fuelers
Escape the [weather]	"Escape the Arizona sun."	All
[Temperature] calls for [product]	"100°F calls for ice cold drinks."	All

Value-Focused Headlines

Pattern	Example	Segment
[Discount]% off [product]	"50% off cold drinks."	Price-sensitive
Save on [product]	"Save big on refreshment."	Afternoon Snackers
[Product] for less	"Premium water for less."	All

Visual Descriptions

For Morning Fuelers (Electrolyte Water)

• Scene: Sunrise backdrop, condensation on premium bottle
• Colors: Cool blues, refreshing whites
• Mood: Energizing, health-conscious
• Props: Water droplets, morning sun rays

For Morning Fuelers (Iced Coffee)

• Scene: Iced coffee on car dashboard, steam rising from road
• Colors: Rich browns, warm amber tones
• Mood: Energizing, premium
• Props: Ice condensation, modern cup design

For Afternoon Snackers

• Scene: Sunny afternoon, shade under Polar Mart canopy
• Colors: Vibrant, energetic (yellows, oranges)
• Mood: Relief, refreshment
• Props: Multiple drink options, snack pairings

CTA Best Practices

Good CTA	Bad CTA	Reason
"Add to pump purchase"	"Click here"	Action-specific
"Redeem now"	"Learn more"	Urgency
"Claim your deal"	"See details"	Ownership language
"Get yours"	"Submit"	Personal, direct

Variant Generation Rules

For each segment:

1. Create 2 product variations (e.g., water vs coffee)
2. Test 2 headline styles (benefit vs urgency)
3. Result: 4 variants per segment

Total for 2 segments: 8 unique creative assets

Tone Guidelines

Segment	Tone	Avoid
Morning Fuelers	Professional, energizing	Overly casual
Afternoon Snackers	Friendly, value-focused	Premium language
Heat Wave Urgency	Direct, relief-focused	Slow-paced