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google-ads-create-ad

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更新日2026年6月1日 09:33

Use when creating a Google Ads ad (RSA, expanded text, etc.). Loaded after the create master skill.

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gomarble-ai

gomarble-ai/marketing-agent

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Google Ads — Create / Update Ad (RSA)

Tools: google_ads_propose_create_ad, google_ads_propose_update_ads. Tool schemas describe shape; this skill covers the business rules.

CRITICAL: Parent ad group must exist

Capture ad_group_id from the previous propose-create-adgroup execution result. Never invent it.

V1 Capability Surface

ad_type: RESPONSIVE_SEARCH_AD only. No expanded text ads, no display, no DSA.

Status Convention

At create: always PAUSED. Ads are the user's final spend gate.
On enable: separate explicit propose call (propose_update_ads setting status: ENABLED).
On update: flip between ENABLED and PAUSED only. No removal.

Non-Schema Rules

Headlines and descriptions are case-insensitive deduped on the trimmed text. "Boost ROAS" and "boost roas" count as duplicates and reject.
path2 requires path1. The path fields live on responsive_search_ad, not the Ad root — the propose tool handles placement, but agent should not invent its own path-only payload.
URLs must be http(s). javascript:, data:, and other non-http schemes reject up front.
No headline pinning via this tool — pinning is set in the Ads UI after creation.

Update Semantics

RSAs are largely immutable in Google Ads — most "edits" actually create a new ad behind the scenes. Prefer a fresh ad + pause the old when the user wants substantively different copy. Edits that go through propose_update_ads may reset learning.
headlines[] and descriptions[] updates are full-replacement — provide the complete final list, not a delta.

Error Handling

`error_code`	Trigger	Fix
601	Headline / description length, count out of range, case-insensitive dupe, `path2` without `path1`, non-http URL	Read `validation_errors[]`, fix, re-propose
403	Ad policy violation (trademark, restricted vertical, landing page issues)	Surface — user must address in Ads UI

Output After Execution

Done. Created RSA in ad group <adgroup_name> (ad id <id>). PAUSED — enable when ready.

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Google Ads — Create / Update Ad (RSA)

Tools: google_ads_propose_create_ad, google_ads_propose_update_ads. Tool schemas describe shape; this skill covers the business rules.

CRITICAL: Parent ad group must exist

Capture ad_group_id from the previous propose-create-adgroup execution result. Never invent it.

V1 Capability Surface

ad_type: RESPONSIVE_SEARCH_AD only. No expanded text ads, no display, no DSA.

Status Convention

At create: always PAUSED. Ads are the user's final spend gate.

On enable: separate explicit propose call (propose_update_ads setting status: ENABLED).

On update: flip between ENABLED and PAUSED only. No removal.

Non-Schema Rules

Headlines and descriptions are case-insensitive deduped on the trimmed text. "Boost ROAS" and "boost roas" count as duplicates and reject.

path2 requires path1. The path fields live on responsive_search_ad, not the Ad root — the propose tool handles placement, but agent should not invent its own path-only payload.

URLs must be http(s). javascript:, data:, and other non-http schemes reject up front.

No headline pinning via this tool — pinning is set in the Ads UI after creation.

Update Semantics

RSAs are largely immutable in Google Ads — most "edits" actually create a new ad behind the scenes. Prefer a fresh ad + pause the old when the user wants substantively different copy. Edits that go through propose_update_ads may reset learning.

headlines[] and descriptions[] updates are full-replacement — provide the complete final list, not a delta.

Error Handling

error_code

Trigger

Fix

601

Headline / description length, count out of range, case-insensitive dupe, path2 without path1, non-http URL

Read validation_errors[], fix, re-propose

403

Ad policy violation (trademark, restricted vertical, landing page issues)

Surface — user must address in Ads UI

Output After Execution

Done. Created RSA in ad group <adgroup_name> (ad id <id>). PAUSED — enable when ready.

name	google-ads-create-ad
description	Use when creating a Google Ads ad (RSA, expanded text, etc.). Loaded after the create master skill.