marketing

name	marketing
description	Use this skill whenever the user asks about marketing strategy, brand management, branding, digital marketing, customer acquisition, pricing strategy, market segmentation, customer insights, marketing analytics, marketing research, product positioning, go-to-market strategy, customer lifetime value, marketing ROI, content marketing, SEO, marketing channels, customer experience, brand loyalty, the 4Ps, STP framework, B2B marketing, services marketing, retail strategy.
license	MIT
metadata	{"author":"ISB-Knowledge-Repository","version":"1.0.0"}

ISB Marketing

Compact router for isb marketing domain knowledge. Scan the priority table below, then load specific rule files from rules/ as needed.

Priority Table

Priority	Section	Files	Key Concepts
CRITICAL	Strategic Foundations: 5Cs, STP, 4Ps	3	STP Framework: Segmentation, Targeting, , STRATEGIC FOUNDATIONS: THE 5CS, STP, AND, The 5Cs Framework: Situational Analysis
HIGH	Brand Management & Equity	6	Brand Architecture Decisions, Brand Loyalty, BRAND MANAGEMENT & EQUITY
HIGH	Pricing Strategy & Models	4	Advanced Pricing Strategies, Pricing Strategy Development, PRICING STRATEGY & MODELS
MEDIUM	Digital Marketing & Channels	8	Affiliate Marketing, DIGITAL MARKETING & CHANNELS, Email Marketing
HIGH	Consumer Behavior & Psychology	5	Attitude Formation and Change, Behavioral Biases, CONSUMER BEHAVIOR & PSYCHOLOGY
HIGH	B2B Marketing	7	B2B Marketing Channels, B2B MARKETING, B2B Relationship Marketing
MEDIUM	Services Marketing	6	Gaps Model, IHIP Characteristics, Service Blueprinting
MEDIUM	Retail & Omnichannel Strategy	6	Brick-and-Click Integration, Last-Mile Delivery, Retail Analytics
MEDIUM	Marketing Research & Insights	6	Brand Research, Competitive Intelligence, Customer Journey Research
MEDIUM	Go-To-Market Strategy	4	GO-TO-MARKET STRATEGY, GTM Framework, Launch Sequencing
MEDIUM	Key Marketing Formulas & Metrics	3	Attribution & Analytics Metrics, Financial Metrics, Marketing Metrics

Quick Reference by Category

Strategic Foundations: 5Cs, STP, 4Ps (foundations-*)

• [[rules/foundations-stp-framework-segmentation-targeting-positioning.md|STP Framework: Segmentation, Targeting, Positioning]]
• [[rules/foundations-strategic-foundations-the-5cs-stp-and-4ps.md|STRATEGIC FOUNDATIONS: THE 5CS, STP, AND 4PS]]
• [[rules/foundations-the-5cs-framework-situational-analysis.md|The 5Cs Framework: Situational Analysis]]

Brand Management & Equity (brand-*)

• [[rules/brand-brand-architecture-decisions.md|Brand Architecture Decisions]]
• [[rules/brand-brand-loyalty.md|Brand Loyalty]]
• [[rules/brand-brand-management-equity.md|BRAND MANAGEMENT & EQUITY]]
• [[rules/brand-building-and-protecting-brand-equity.md|Building and Protecting Brand Equity]]
• [[rules/brand-kellers-customer-based-brand-equity-model.md|Keller's Customer-Based Brand Equity Model]]
• [[rules/brand-measuring-brand-equity.md|Measuring Brand Equity]]

Pricing Strategy & Models (pricing-*)

• [[rules/pricing-advanced-pricing-strategies.md|Advanced Pricing Strategies]]
• [[rules/pricing-pricing-strategy-development.md|Pricing Strategy Development]]
• [[rules/pricing-pricing-strategy-models.md|PRICING STRATEGY & MODELS]]
• [[rules/pricing-three-core-pricing-approaches.md|Three Core Pricing Approaches]]

Digital Marketing & Channels (digital-*)

• [[rules/digital-affiliate-marketing.md|Affiliate Marketing]]
• [[rules/digital-digital-marketing-channels.md|DIGITAL MARKETING & CHANNELS]]
• [[rules/digital-email-marketing.md|Email Marketing]]
• [[rules/digital-influencer-marketing.md|Influencer Marketing]]
• [[rules/digital-marketing-analytics-attribution.md|Marketing Analytics & Attribution]]
• [[rules/digital-programmatic-advertising.md|Programmatic Advertising]]
• [[rules/digital-search-engine-optimization-seo-and-content-strategy.md|Search Engine Optimization (SEO) and Content Strategy]]
• [[rules/digital-social-media-marketing.md|Social Media Marketing]]

Consumer Behavior & Psychology (consumer-*)

• [[rules/consumer-attitude-formation-and-change.md|Attitude Formation and Change]]
• [[rules/consumer-behavioral-biases.md|Behavioral Biases]]
• [[rules/consumer-consumer-behavior-psychology.md|CONSUMER BEHAVIOR & PSYCHOLOGY]]
• [[rules/consumer-customer-journey-awareness-to-loyalty.md|Customer Journey: Awareness to Loyalty]]
• [[rules/consumer-journey-archetypes.md|Journey Archetypes]]

B2B Marketing (b2b-*)

• [[rules/b2b-b2b-marketing-channels.md|B2B Marketing Channels]]
• [[rules/b2b-b2b-marketing.md|B2B MARKETING]]
• [[rules/b2b-b2b-relationship-marketing.md|B2B Relationship Marketing]]
• [[rules/b2b-b2b-value-propositions.md|B2B Value Propositions]]
• [[rules/b2b-decision-making-units-dmu.md|Decision-Making Units (DMU)]]
• [[rules/b2b-key-b2b-characteristics.md|Key B2B Characteristics]]
• [[rules/b2b-longer-b2b-sales-cycles.md|Longer B2B Sales Cycles]]

Services Marketing (services-*)

• [[rules/services-gaps-model.md|Gaps Model]]
• [[rules/services-ihip-characteristics.md|IHIP Characteristics]]
• [[rules/services-service-blueprinting.md|Service Blueprinting]]
• [[rules/services-services-marketing.md|SERVICES MARKETING]]
• [[rules/services-servqual-model.md|SERVQUAL Model]]
• [[rules/services-the-7ps-for-services.md|The 7Ps for Services]]

Retail & Omnichannel Strategy (retail-*)

• [[rules/retail-brick-and-click-integration.md|Brick-and-Click Integration]]
• [[rules/retail-last-mile-delivery.md|Last-Mile Delivery]]
• [[rules/retail-retail-analytics.md|Retail Analytics]]
• [[rules/retail-retail-omnichannel-strategy.md|RETAIL & OMNICHANNEL STRATEGY]]
• [[rules/retail-retail-strategy-fundamentals.md|Retail Strategy Fundamentals]]
• [[rules/retail-the-reality-category-splits.md|The Reality: Category Splits]]

Marketing Research & Insights (research-*)

• [[rules/research-brand-research.md|Brand Research]]
• [[rules/research-competitive-intelligence.md|Competitive Intelligence]]
• [[rules/research-customer-journey-research.md|Customer Journey Research]]
• [[rules/research-market-segmentation-research.md|Market Segmentation Research]]
• [[rules/research-marketing-research-insights.md|MARKETING RESEARCH & INSIGHTS]]
• [[rules/research-research-methods.md|Research Methods]]

Go-To-Market Strategy (gtm-*)

• [[rules/gtm-go-to-market-strategy.md|GO-TO-MARKET STRATEGY]]
• [[rules/gtm-gtm-framework.md|GTM Framework]]
• [[rules/gtm-launch-sequencing.md|Launch Sequencing]]
• [[rules/gtm-market-entry-strategies.md|Market Entry Strategies]]

Key Marketing Formulas & Metrics (formulas-*)

• [[rules/formulas-attribution-analytics-metrics.md|Attribution & Analytics Metrics]]
• [[rules/formulas-financial-metrics.md|Financial Metrics]]
• [[rules/formulas-marketing-metrics.md|Marketing Metrics]]

Usage

1. Scan this SKILL.md to identify relevant sections
2. Read rules/_sections.md for the full index with impact levels
3. Load specific rule files from rules/ directory as needed
4. Each rule file is self-contained with one concept, examples, and formulas