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iblai-marketing-schema-markup

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更新日2026年5月12日 16:08

When the user wants to add, fix, or optimize schema markup and structured data on their site. Also use when the user mentions "schema markup," "structured data," "JSON-LD," "rich snippets," "schema.org," "FAQ schema," "product schema," "review schema," "breadcrumb schema," "Google rich results," "knowledge panel," "star ratings in search," or "add structured data." Use this whenever someone wants their pages to show enhanced results in Google. For broader SEO issues, see iblai-marketing-seo-audit. For AI search optimization, see iblai-marketing-ai-seo.

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/iblai-marketing-schema-markup

Implement schema.org markup that helps search engines understand content and unlocks rich results.

Step 0: Context Check

Read .agents/product-marketing-context.md (or .claude/product-marketing-context.md on older setups) first. Only ask for what isn't there.

Pin down before implementing:

Page type — what kind of page? Primary content? Possible rich results?
Current state — any existing schema? Errors? Which rich results already appear?
Goals — which rich results are you targeting? What's the business value?

Core Principles

Accuracy first. Schema must accurately represent page content. Don't markup content that doesn't exist. Keep updated when content changes.
Use JSON-LD. Google recommends JSON-LD. Easier to implement and maintain. Place in <head> or end of <body>.
Follow Google's guidelines. Only use markup Google supports. Avoid spam tactics. Review eligibility requirements.
Validate everything. Test before deploying. Monitor Search Console. Fix errors promptly.

Common Schema Types

Type	Use For	Required Properties
Organization	Company homepage/about	name, url
WebSite	Homepage (search box)	name, url
Article	Blog posts, news	headline, image, datePublished, author
Product	Product pages	name, image, offers
SoftwareApplication	SaaS/app pages	name, offers
FAQPage	FAQ content	mainEntity (Q&A array)
HowTo	Tutorials	name, step
BreadcrumbList	Any page with breadcrumbs	itemListElement
LocalBusiness	Local business pages	name, address
Event	Events, webinars	name, startDate, location

Complete JSON-LD examples: references/schema-examples.md.

Quick Reference

Organization (Company Page)

Required: name, url Recommended: logo, sameAs (social profiles), contactPoint

Article/BlogPosting

Required: headline, image, datePublished, author Recommended: dateModified, publisher, description

Product

Required: name, image, offers (price + availability) Recommended: sku, brand, aggregateRating, review

FAQPage

Required: mainEntity (array of Question/Answer pairs)

BreadcrumbList

Required: itemListElement (array with position, name, item)

Multiple Schema Types

Combine multiple types on one page using @graph:

{
  "@context": "https://schema.org",
  "@graph": [
    { "@type": "Organization", ... },
    { "@type": "WebSite", ... },
    { "@type": "BreadcrumbList", ... }
  ]
}

Validation and Testing

Tools

Google Rich Results Test: https://search.google.com/test/rich-results
Schema.org Validator: https://validator.schema.org/
Search Console: Enhancements reports

Common Errors

Missing required properties — check Google's docs for required fields.

Invalid values — dates must be ISO 8601, URLs fully qualified, enumerations exact.

Mismatch with page content — schema doesn't match visible content.

Implementation

Static Sites

Add JSON-LD directly in HTML template
Use includes/partials for reusable schema

Dynamic Sites (React, Next.js)

Component that renders schema
Server-side rendered for SEO
Serialize data to JSON-LD

CMS / WordPress

Plugins (Yoast, Rank Math, Schema Pro)
Theme modifications
Custom fields → structured data

Output Format

Schema Implementation

// Full JSON-LD code block
{
  "@context": "https://schema.org",
  "@type": "...",
  // Complete markup
}

Testing Checklist

Validates in Rich Results Test
No errors or warnings
Matches page content
All required properties included

Task-Specific Questions

What type of page is this?
Which rich results are you targeting?
What data is available to populate the schema?
Existing schema on the page?
Tech stack?

Related Skills

iblai-marketing-seo-audit: Overall SEO including schema review
iblai-marketing-ai-seo: AI search optimization (schema helps AI understand content)
iblai-marketing-programmatic-seo: Templated schema at scale
iblai-marketing-site-architecture: Breadcrumb structure and navigation schema planning

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name	iblai-marketing-schema-markup
description	When the user wants to add, fix, or optimize schema markup and structured data on their site. Also use when the user mentions "schema markup," "structured data," "JSON-LD," "rich snippets," "schema.org," "FAQ schema," "product schema," "review schema," "breadcrumb schema," "Google rich results," "knowledge panel," "star ratings in search," or "add structured data." Use this whenever someone wants their pages to show enhanced results in Google. For broader SEO issues, see iblai-marketing-seo-audit. For AI search optimization, see iblai-marketing-ai-seo.
globs	null
alwaysApply	false
metadata	{"version":"1.1.0"}

/iblai-marketing-schema-markup

Implement schema.org markup that helps search engines understand content and unlocks rich results.

Step 0: Context Check

Read .agents/product-marketing-context.md (or .claude/product-marketing-context.md on older setups) first. Only ask for what isn't there.

Pin down before implementing:

Page type — what kind of page? Primary content? Possible rich results?
Current state — any existing schema? Errors? Which rich results already appear?
Goals — which rich results are you targeting? What's the business value?

Core Principles

Accuracy first. Schema must accurately represent page content. Don't markup content that doesn't exist. Keep updated when content changes.
Use JSON-LD. Google recommends JSON-LD. Easier to implement and maintain. Place in <head> or end of <body>.
Follow Google's guidelines. Only use markup Google supports. Avoid spam tactics. Review eligibility requirements.
Validate everything. Test before deploying. Monitor Search Console. Fix errors promptly.

Common Schema Types

Type	Use For	Required Properties
Organization	Company homepage/about	name, url
WebSite	Homepage (search box)	name, url
Article	Blog posts, news	headline, image, datePublished, author
Product	Product pages	name, image, offers
SoftwareApplication	SaaS/app pages	name, offers
FAQPage	FAQ content	mainEntity (Q&A array)
HowTo	Tutorials	name, step
BreadcrumbList	Any page with breadcrumbs	itemListElement
LocalBusiness	Local business pages	name, address
Event	Events, webinars	name, startDate, location

Complete JSON-LD examples: references/schema-examples.md.

Quick Reference

Organization (Company Page)

Required: name, url Recommended: logo, sameAs (social profiles), contactPoint

Article/BlogPosting

Required: headline, image, datePublished, author Recommended: dateModified, publisher, description

Product

Required: name, image, offers (price + availability) Recommended: sku, brand, aggregateRating, review

FAQPage

Required: mainEntity (array of Question/Answer pairs)

BreadcrumbList

Required: itemListElement (array with position, name, item)

Multiple Schema Types

Combine multiple types on one page using @graph:

{
  "@context": "https://schema.org",
  "@graph": [
    { "@type": "Organization", ... },
    { "@type": "WebSite", ... },
    { "@type": "BreadcrumbList", ... }
  ]
}

Validation and Testing

Tools

Google Rich Results Test: https://search.google.com/test/rich-results
Schema.org Validator: https://validator.schema.org/
Search Console: Enhancements reports

Common Errors

Missing required properties — check Google's docs for required fields.

Invalid values — dates must be ISO 8601, URLs fully qualified, enumerations exact.

Mismatch with page content — schema doesn't match visible content.

Implementation

Static Sites

Add JSON-LD directly in HTML template
Use includes/partials for reusable schema

Dynamic Sites (React, Next.js)

Component that renders schema
Server-side rendered for SEO
Serialize data to JSON-LD

CMS / WordPress

Plugins (Yoast, Rank Math, Schema Pro)
Theme modifications
Custom fields → structured data

Output Format

Schema Implementation

// Full JSON-LD code block
{
  "@context": "https://schema.org",
  "@type": "...",
  // Complete markup
}

Testing Checklist

Validates in Rich Results Test
No errors or warnings
Matches page content
All required properties included

Task-Specific Questions

What type of page is this?
Which rich results are you targeting?
What data is available to populate the schema?
Existing schema on the page?
Tech stack?

Related Skills

iblai-marketing-seo-audit: Overall SEO including schema review
iblai-marketing-ai-seo: AI search optimization (schema helps AI understand content)
iblai-marketing-programmatic-seo: Templated schema at scale
iblai-marketing-site-architecture: Breadcrumb structure and navigation schema planning