| name | understand-customers |
| description | When the user wants to deeply understand their ideal customer before writing copy — pains, desires, inner monologue, and language. Also use when the user mentions "empathy engine", "know your target", "customer pain points", or asks to research their audience before writing Blitz Copy. |
| metadata | {"version":"1.0.0","author":"illyism","source":"https://il.ly/skills/understand-customers"} |
For my product/service, [Briefly describe your product/service, e.g., "an AI-powered link building tool"], help me create Blitz Copy by first deeply understanding my ideal user. Answer these questions:
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Core Identity & Role:
- Who are they really (e.g., "ambitious SaaS founder," "overwhelmed marketing manager," "freelancer struggling to scale")?
- What's their primary goal related to the problem my product solves?
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Deepest Pains & Frustrations (The "Nightmare Scenario"):
- What is their current biggest, most visceral nightmare related to [the problem your product solves, e.g., "link building," "content creation," "sales outreach"]?
- What specific words or phrases do they use to describe this pain?
- What deep inner thoughts or inner monologue is driving them?
- What have they tried before that failed or disappointed them? Why?
- What are the emotional consequences of this pain (e.g., "feeling stuck," "wasting money," "falling behind competitors," "imposter syndrome")?
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Unspoken Desires & Aspirations (The "Magic Wand" Outcome):
- If they could wave a magic wand, what's the ultimate, almost "too good to be true" outcome they dream of regarding [the problem area]?
- Beyond the functional benefit (e.g., "more backlinks"), what does this outcome mean for them emotionally or in terms of status (e.g., "market leader," "peace of mind," "industry recognition," "freedom")?
- What would make them feel like they've found a "cheat code" or an "unfair advantage"?
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Language & Worldview:
- What specific jargon, tools, or influencers are part of their world?
- What's a core belief they hold about [the problem area] that my product can affirm or satisfyingly challenge?
Based on these insights, let's brainstorm initial Blitz Copy angles (Identity Triggers, Emotional Hooks, Pattern Interrupts, Dopamine-Driven Payoffs).
