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Use when choosing or sharpening positioning for a product, feature, service, or startup, including differentiation, category, ICP, value proposition, and competitive angle.
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SOC 職業分類に基づく
Use when writing or rewriting website copy: homepages, landing pages, pricing pages, product pages, feature pages, hero sections, headlines, subheads, CTAs, value propositions, taglines, and above-the-fold messaging. Do not use for email sequences, blog posts, longform X articles, or platform-specific ad copy.
Use when planning a product launch, feature release, waitlist, beta, public announcement, relaunch, Product Hunt-style push, repeated feature launch system, launch-week checklist, or multi-channel GTM rollout.
Use when writing or rewriting longform X/Twitter articles, X Articles, founder essays, launch essays, growth teardowns, product breakdowns, build-in-public stories, or sharp startup takes that need X-native hooks, tone, pacing, and structure. Use for X Articles and long posts, not blog SEO posts, lifecycle emails, or landing page copy.
Use when turning a marketing, growth, CRO, pricing, onboarding, email, ad, or acquisition idea into a useful experiment or test plan.
Use when optimizing a site or brand to show up in AI answers, LLM citations, AI search, product recommendations, and category answers.
Use when auditing, planning, or debugging marketing measurement, conversion tracking, GA4, GTM, UTMs, pixels, CRM attribution, funnel reporting, or dashboard trust.
| name | positioning |
| description | Use when choosing or sharpening positioning for a product, feature, service, or startup, including differentiation, category, ICP, value proposition, and competitive angle. |
Find a clear position: who this is for, what problem it owns, and why it is different.
Read existing product and market material first. If essential context is missing, ask for:
Name the current position in one sentence. Then test it:
If the current angle is too broad, split it into smaller positioning options.
Create 3-5 positioning options. Each option must include:
Prefer options based on behavior, urgency, data access, workflow ownership, distribution access, or regulatory pressure.
Score each option from 1-5 on:
Recommend one lead position and one backup position. Do not pick a position only because it sounds large.
Current position:
[one sentence]
Positioning options:
| Position | Target | Moment | Enemy | Advantage | Proof | Tradeoff | Score |
Recommended position:
[specific choice]
Core message:
[category or frame] for [customer] when [moment], replacing [alternative] with [advantage].
Why this wins first:
- [reason]
- [reason]
- [reason]
30-day validation:
1. [test]
2. [test]
3. [test]