media-relations

name	media-relations
description	Prepare media, newsletter, podcast, and industry-publication pitches that are useful to the audience rather than promotional.

Media Relations

Use this skill when a user wants press coverage, newsletter mentions, podcast outreach, partner amplification, or a sharper public story.

What To Clarify First

• What is being announced or pitched
• Why readers would care now
• Target audience and target publications
• Proof available: data, customer example, founder quote, visual, demo, or third-party validation
• Whether the pitch is exclusive, embargoed, or general outreach
• Timeline and flexibility

Workflow

1. Find the story angle

   • Do not lead with “we launched.”
   • Lead with trend, tension, customer pain, useful data, or a concrete example.

2. Match the right target

   • Identify reporter/newsletter/podcast type.
   • Explain why the story fits their audience.

3. Prepare the media package

   • 1-line pitch
   • 1-paragraph pitch
   • Founder quote
   • Proof points
   • Screenshots or visuals
   • FAQ and background

4. Write outreach

   • Keep the first email short.
   • Make the ask specific.
   • Avoid mass-pitch language.

5. Plan follow-up

   • One follow-up is usually enough.
   • If no response, revise angle before trying the next target.

Output Format

Return:

• Newsworthy angle
• Target publication types
• Pitch email
• Follow-up email
• Proof/assets checklist
• Risks and what not to claim

Quality Bar

A good pitch gives the recipient a story their audience might actually want. If the announcement is not newsworthy, recommend a better content or partner route instead of forcing PR.