creating-messaging-hierarchy

name	creating-messaging-hierarchy
description	Structures marketing and product messaging from high-level positioning to feature-specific claims. Use when launching products, aligning teams on messaging, or creating content briefs.

Creating Messaging Hierarchy

Quick start

Collect or infer:

• Product positioning and differentiation
• Target audience segments and their priorities
• Competitive landscape
• Key features and their benefits
• Business objectives for the messaging

Then produce output using TEMPLATES.md. Validate with RUBRIC.md.

Workflow

1. Define the single core value proposition (10 words or less)
2. Create 3-4 supporting pillars that prove the value prop
3. For each pillar, develop proof points and feature-level messages
4. Map messages to audience segments (what resonates with whom)
5. Create message variations for different channels/contexts
6. Test against competitive messaging for differentiation
7. Run the rubric check. Revise until it passes.

Degrees of freedom

Freedom level: Medium

• Default: follow templates exactly
• Allowed variation: number of pillars (3-4), depth of feature messages, audience segment count—as long as rubric passes

State awareness

• New product launch: Build full hierarchy from scratch; focus on differentiation
• Feature release: Fit new messaging into existing hierarchy; maintain consistency
• Repositioning: Audit existing messaging first; document what's changing and why
• Competitive response: Start from competitor analysis; find defensible gaps

References

• Templates: TEMPLATES.md
• Rubric: RUBRIC.md
• Examples: EXAMPLES.md