competitive-ads-extractor

name	competitive-ads-extractor
description	Extracts and 分析s competitors' ads from ad libraries (Facebook, LinkedIn, etc.) to understand what messaging, problems, and creative approaches are working. Helps inspire and improve your own ad campaigns.
trigger	when_needed
language	zh-TW
adapted_from	openskills/competitive-ads-extractor
version	1.0.0-antigravity
original_license	Unknown

COMPETITIVE-ADS-EXTRACTOR 處理指南

技能版本: v1.0 (Antigravity 適配版)
原始來源: openskills/competitive-ads-extractor
語言: 繁體中文

概述

Extracts and 分析s competitors' ads from ad libraries (Facebook, LinkedIn, etc.) to understand what messaging, problems, and creative approaches are working. Helps inspire and improve your own ad campaigns.

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Competitive Ads Extractor

This skill extracts your competitors' ads from ad libraries and analyzes what's working—the problems they're highlighting, use cases they're targeting, and copy/creative that's resonating.

使用情境

此技能適用於以下情況：

• 用戶明確要求相關功能時
• 任務需要專業領域知識時
• 需要遵循特定工作流程時

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When to Use This Skill

• Researching competitor ad strategies
• Finding inspiration for your own ads
• Understanding market positioning
• Identifying successful ad patterns
• Analyzing messaging that works
• Discovering new use cases or pain points
• Planning ad campaigns with proven concepts

What This Skill Does

1. Extracts Ads: Scrapes ads from Facebook Ad Library, LinkedIn, etc.
2. Captures Screenshots: Saves visual copies of all ads
3. Analyzes Messaging: Identifies problems, use cases, and value props
4. Categorizes Ads: Groups by theme, audience, or format
5. Identifies Patterns: Finds common successful approaches
6. Provides Insights: Explains why certain ads likely perform well

How to Use

Basic Extraction

Extract all current ads from [Competitor Name] on Facebook Ad Library

Scrape ads from [Company] and analyze their messaging

Specific Analysis

Get all ads from [Competitor] focusing on their messaging 
about [specific problem]. What pain points are they highlighting?

Competitive Set

Extract ads from these 5 competitors: [list]. 
Compare their approaches and tell me what's working.

Specific Platform

Get LinkedIn ads from [Competitor] and analyze their 
B2B positioning strategy

詳細內容請參閱：[example_3.txt](examples/example_3.txt)

Accessing Facebook Ad Library...
Searching for: Notion
Found: 23 active ads

Extracting screenshots...
[████████████████████] 100%

Saved to: competitor-ads/notion/
- ad-001-collaboration.png
- ad-002-productivity.png
- ad-003-templates.png
...

Analyzing messaging...

Output:

詳細內容請參閱：example_4.txt

Inspired by: Sumant Subrahmanya's use case from Lenny's Newsletter

What You Can Learn

Messaging Analysis

• What problems they emphasize
• How they position against competition
• Value propositions that resonate
• Target audience segments

Creative Patterns

• Visual styles that work
• Video vs. static image performance
• Color schemes and branding
• Layout patterns

Copy Formulas

• Headline structures
• Call-to-action patterns
• Length and tone
• Emotional triggers

Campaign Strategy

• Seasonal campaigns
• Product launch approaches
• Feature announcement tactics
• Retargeting patterns

最佳實踐

Legal & Ethical

✓ Only use for research and inspiration ✓ Don't copy ads directly ✓ Respect intellectual property ✓ Use insights to inform original creative ✗ Don't plagiarize copy or steal designs

Analysis Tips

1. Look for patterns: What themes repeat?
2. Track over time: Save ads monthly to see evolution
3. Test hypotheses: Adapt successful patterns for your brand
4. Segment by audience: Different messages for different targets
5. Compare platforms: LinkedIn vs Facebook messaging differs

Advanced Features

Trend Tracking

Compare [Competitor]'s ads from Q1 vs Q2. 
What messaging has changed?

Multi-Competitor Analysis

Extract ads from [Company A], [Company B], [Company C]. 
What are the common patterns? Where do they differ?

Industry Benchmarks

Show me ad patterns across the top 10 project management 
tools. What problems do they all focus on?

Format Analysis

Analyze video ads vs static image ads from [Competitor]. 
Which gets more engagement? (if data available)

Common Workflows

Ad Campaign Planning

1. Extract competitor ads
2. Identify successful patterns
3. Note gaps in their messaging
4. Brainstorm unique angles
5. Draft test ad variations

Positioning Research

1. Get ads from 5 competitors
2. Map their positioning
3. Find underserved angles
4. Develop differentiated messaging
5. Test against their approaches

Creative Inspiration

1. Extract ads by theme
2. Analyze visual patterns
3. Note color and layout trends
4. Adapt successful patterns
5. Create original variations

Tips for Success

1. Regular Monitoring: Check monthly for changes
2. Broad Research: Look at adjacent competitors too
3. Save Everything: Build a reference library
4. Test Insights: Run your own experiments
5. Track Performance: A/B test inspired concepts
6. Stay Original: Use for inspiration, not copying
7. Multiple Platforms: Compare Facebook, LinkedIn, TikTok, etc.

Output Formats

• Screenshots: All ads saved as images
• Analysis Report: Markdown summary of insights
• Spreadsheet: CSV with ad copy, CTAs, themes
• Presentation: Visual deck of top performers
• Pattern Library: Categorized by approach

Related Use Cases

• Writing better ad copy for your campaigns
• Understanding market positioning
• Finding content gaps in your messaging
• Discovering new use cases for your product
• Planning product marketing strategy
• Inspiring social media content

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專案整合

此技能已適配 Antigravity 系統：

• 遵循 skills/_base/coding_style.md 編碼規範
• 與 skills/_base/architecture.md 架構模式一致
• 符合 Constitution v3.1 語言規範 (繁體中文)

相關技能

可搭配以下技能使用：

• systematic-debugging - 系統化除錯
• verification-before-completion - 完成前驗證