name	content-repurpose
description	Turn any transcript into social media posts
version	1.0.0
author	KOINO Capital
license	MIT
tags	["content","social-media","repurpose","linkedin","twitter","instagram","marketing"]

Content Repurposer

Turn any transcript, podcast, video, meeting, or long-form content into platform-optimized social media posts. Get a LinkedIn post, Twitter/X thread, and Instagram caption from a single piece of source content.

Usage

Provide one of the following:

Transcript text (paste directly)
Key talking points (bullet list of the main ideas)
Article or blog post (paste the text)

Also provide (optional but improves output):

Field	Example
Author/Speaker Name	"Jordan Hayes"
Target Audience	"B2B SaaS founders, Series A-B"
Brand Voice	"Direct, no-BS, uses metaphors from sports"
Primary CTA	"DM me 'AUDIT' for a free workflow review"
Topics to Emphasize	"Hiring mistakes, cash burn, founder mindset"

Step 1: Extract Core Value

Analyze the source material and extract:

Main Thesis (1 sentence): What is the single biggest idea?
Key Insights (3-5 bullets): What would someone screenshot or share?
Contrarian Take (1 sentence): What goes against conventional wisdom?
Quotable Lines (2-3): Exact phrases that are punchy, memorable, or emotional
Story/Example (1): The most compelling anecdote or case study mentioned
Data Points (any): Specific numbers, percentages, or results mentioned

Step 2: Generate LinkedIn Post

Format: Single post, 150-250 words

Structure:

[Hook line -- pattern interrupt, bold claim, or surprising stat]

[Blank line]

[2-3 sentence setup: context or story that pulls them in]

[Core insight delivered in 3-5 short paragraphs or a numbered list.
Each paragraph is 1-2 sentences MAX. White space is your friend.]

[Personal reflection or lesson learned -- 1-2 sentences that add
authenticity]

[CTA: question that invites comments, or a specific action]

[3-5 relevant hashtags]

LinkedIn Rules:

First line must stop the scroll. No throat-clearing.
Use line breaks aggressively -- dense paragraphs die on LinkedIn
Lists and numbered points outperform walls of text
End with a question to drive comments (algorithm loves comments)
Hashtags at the bottom, not inline
No emojis as bullet points (use dashes or numbers)
Write at an 8th grade reading level
"I" statements and personal stories outperform abstract advice

Step 3: Generate Twitter/X Thread

Format: 5-8 tweets, each under 280 characters

Structure:

Tweet 1 (Hook):
[Bold claim, surprising stat, or contrarian take. Must stand alone.
End with "Thread:" or a hook that makes them want to read more.]

Tweet 2-3 (Setup):
[Context, story, or problem statement. Short sentences. One idea per tweet.]

Tweet 4-6 (Value):
[The actual insights. Frameworks, steps, or lessons. Each tweet
delivers one complete thought.]

Tweet 7 (Summary/Takeaway):
[Distill the entire thread into one quotable sentence.]

Tweet 8 (CTA):
[Retweet ask, follow CTA, or link to full content.
"If this was useful, repost Tweet 1 so others can find it."]

Twitter/X Rules:

Tweet 1 must work as a standalone post (most people only see this)
Each tweet must be under 280 characters -- verify this
Use numbers ("5 things I learned") -- they outperform vague threads
One idea per tweet, no run-on thoughts
Tweet 7 should be the most screenshot-worthy line
No hashtags in threads (they look spammy on X)
If including a link, put it in the LAST tweet only

Step 4: Generate Instagram Caption

Format: 150-200 words with clear structure

Structure:

[Hook line -- first 125 characters are all that show before "...more"
so make them count]

[Blank line]

[Story or insight in conversational tone. Write like you're texting
a smart friend. 3-4 short paragraphs.]

[Actionable takeaway -- something they can do TODAY]

[CTA: "Save this for later" / "Share with someone who needs this" /
"Drop a [emoji] if you've experienced this"]

.
.
.

[Hashtag block: 15-20 relevant hashtags separated from the caption
by dot spacers]

Instagram Rules:

First 125 characters determine if they tap "...more" -- make them irresistible
Conversational tone, not corporate
Shorter paragraphs than LinkedIn
"Save this" CTAs boost the algorithm more than likes
Hashtag block goes AFTER dot spacers so it looks clean
Mix of broad hashtags (#entrepreneurship) and niche (#b2bsaas)
Carousel-style formatting works: number your points clearly

Step 5: QA Scoring

Rate each piece of content on these 7 dimensions (1-10 scale):

Dimension	What It Measures	Target
Hook	Would someone stop scrolling?	8+
Value Density	Insight-to-word ratio. No filler.	7+
Specificity	Concrete examples vs vague advice?	7+
Authenticity	Does it sound like a real person?	8+
Shareability	Would someone forward/repost this?	7+
CTA Clarity	Is the next step obvious?	8+
Platform Fit	Does it match the platform's culture?	8+

Scoring:

56-70: PUBLISH -- strong content, ready to post
42-55: REVISE -- good bones, tighten weak dimensions
Below 42: REWORK -- start from a different angle

For any dimension scoring below 7, provide a specific revision suggestion.

Step 6: Bonus Outputs

Also generate:

Email Newsletter Snippet (50-75 words)

A short version suitable for a newsletter intro or email blast. Conversational, ends with a link tease.

Quote Card Text

The single most shareable sentence from the content, formatted for a quote graphic. Under 15 words if possible.

Content Principles

One idea per post. If you're saying "and also" -- split it into two posts.
Specificity wins. "We increased revenue 34% in 90 days" beats "we grew significantly."
Stories > Lectures. People remember the story of ONE client, not a list of 10 tips.
The hook earns the read. If the first line doesn't stop the scroll, nothing else matters.
Give away the answer. Don't tease -- deliver. People share what made them smarter.
Sound like a person. Read it out loud. If it sounds like a press release, rewrite it.

Powered by KOINO Capital -- turn one piece of content into a week of posts, automatically.

name	content-repurpose
description	Turn any transcript into social media posts
version	1.0.0
author	KOINO Capital
license	MIT
tags	["content","social-media","repurpose","linkedin","twitter","instagram","marketing"]