| name | ads |
| description | Multi-platform paid advertising audit and optimization. Analyzes Google, Meta, YouTube, LinkedIn, TikTok, Microsoft, Apple, and Amazon Ads. 250+ checks with scoring, parallel agents, industry templates, AI creative generation, attribution and server-side tracking deep dives. 22 sub-skills available. |
Ads: Multi-Platform Paid Advertising Audit & Optimization
Comprehensive ad account analysis across all major platforms (Google, Meta, LinkedIn, TikTok, Microsoft, Apple, Amazon). Orchestrates 22 specialized sub-skills.
Commands
/ads audit - Full multi-platform audit with parallel delegation/ads google - Google Ads deep analysis (Search, PMax, AI Max)/ads meta - Meta Ads deep analysis (FB, IG, Advantage+)/ads youtube - YouTube Ads analysis (Demand Gen, CTV, Shorts)/ads linkedin - LinkedIn Ads deep analysis (B2B, Lead Gen)/ads tiktok - TikTok Ads deep analysis (Creative, Shop, Smart+)/ads microsoft - Microsoft/Bing Ads analysis/ads apple - Apple Ads analysis/ads amazon - Amazon Ads (Sponsored Products/Brands/Display)/ads attribution - Cross-platform attribution audit/ads tracking - Server-side tracking pipeline audit/ads creative - Creative quality and fatigue assessment/ads landing - Landing page conversion analysis/ads budget - Budget allocation optimization/ads plan <type> - Strategic ad planning by industry/ads competitor - Competitor ad research/ads math - PPC calculator (CPA, ROAS, break-even)/ads test - A/B test design/ads report - PDF audit report/ads dna <url> - Extract brand DNA from website/ads create - Generate campaign concepts + copy briefs/ads generate - AI ad image generation from brief/ads photoshoot - Product photography in 5 styles
Context Intake (Required First)
Collect: Industry/business type, monthly ad spend, primary goal, active platforms.
10-Principle Thinking Framework
OBSERVE × 2 (External + Internal) → LISTEN → THINK → CONNECT × 2 (Lateral + System) → FEEL → ACCEPT → CREATE → GROW
Scoring
Ads Health Score (0-100) per platform, aggregate weighted by budget share.
- A (90-100): Minor optimizations
- B (75-89): Some improvements
- C (60-74): Notable issues
- D (40-59): Significant problems
- F (<40): Urgent intervention
Quality Gates
- Never recommend Broad Match without Smart Bidding
- 3x Kill Rule: flag ad groups with CPA >3x target
- Budget sufficiency: Meta ≥5x CPA per ad set, TikTok ≥50x CPA per ad group
- Never edit during active learning phase
- Always check Special Ad Categories for compliance
- Never run silent video ads on TikTok
- Verify tracking stack before making optimization recommendations
Reference Files
Loaded on-demand: benchmarks, scoring system, bidding strategies, platform specs, conversion tracking, compliance, platform-specific audit checklists (80 Google checks, 50 Meta checks, etc.), brand DNA template, creative specs.
Sub-Skills
ads-audit, ads-google, ads-meta, ads-youtube, ads-linkedin, ads-tiktok, ads-microsoft, ads-apple, ads-amazon, ads-attribution, ads-server-side-tracking, ads-creative, ads-landing, ads-budget, ads-plan, ads-competitor, ads-math, ads-test, ads-dna, ads-create, ads-generate, ads-photoshoot
