| name | sequencing-toolkit |
| description | Complete outreach sequencing toolkit — Smartlead, Instantly, Salesloft, Outreach, Lemlist setup and optimization. Covers mailbox rotation, warmup, A/B testing, deliverability monitoring, and multi-channel orchestration across all major sequencing platforms. Use when setting up or optimizing an outreach sequencing platform. Triggers on: "sequencing toolkit", "Smartlead setup", "Instantly optimization", "outreach platform comparison". |
| license | MIT |
| compatibility | Claude Code, Jesse, Codex, Hermes, Windsurf, OpenCode, Gemini CLI, Copilot, Zed, VS Code, Goose |
| metadata | {"version":"1.1.0","author":"LeadMagic","category":"tools","tags":["sequencing","smartlead","instantly","salesloft","outreach","lemlist","cold-email","mailbox-rotation"],"related_skills":["smartlead-workflows","instantly-sequences","salesloft-cadences","outreach-sequences","lemlist-setup","email-deliverability","domain-infrastructure","inbox-setup","gtm-spend-management"],"frameworks":["Smartlead — Unlimited mailboxes, auto-rotation, AI reply categorization","Instantly — Warmup pool, campaign optimization, unified inbox","Salesloft — Rhythm cadences, Conversations, multi-channel orchestration","Outreach — Enterprise sequencing, triggers, analytics","Lemlist — Personalized images/video, multi-channel sequences"]} |
Sequencing Toolkit
Overview
Sequencing platforms send your cold emails — but only if configured correctly.
The mistake: importing a list, writing one template, hitting send, and
wondering why deliverability is 40%. This skill is the cross-platform router:
platform selection, sequence architecture, and shared best practices.
For platform-specific setup, load the sibling skills under tools/:
instantly-sequences, smartlead-workflows, lemlist-setup, salesloft-cadences,
outreach-sequences, hubspot-sequences.
Authoritative Foundations
- Smartlead — Unlimited mailboxes, auto-rotation, AI reply categorization — Unlimited mailboxes, master inbox, and agency-scale cold email ops.
- Instantly — Warmup pool, campaign optimization, unified inbox — Mailbox rotation, campaign caps, and deliverability-first sending setup.
- Salesloft — Rhythm cadences, Conversations, multi-channel orchestration — Cadence + coaching rhythm; rhythm-based pipeline management.
- Outreach — Enterprise sequencing, triggers, analytics — Sequence governance, task-based selling, and CRM-locked cadences.
- Lemlist — Personalized images/video, multi-channel sequences — Multichannel sequences — email, LinkedIn, calls in one enrollment.
When to Use
Trigger phrases: "sequencing platform setup", "Smartlead configuration",
"Instantly optimization", "Salesloft cadences", "Outreach setup",
"Lemlist sequences", "sequence optimization"
Comparison: references/platform-comparison.md · Sequence template: templates/sequence-architecture.md
Platform Selection
| Platform | Best For | Key Features | Cost |
|---|
| Smartlead | High-volume, multi-mailbox | Unlimited mailboxes, auto-rotation, master inbox | $89-249/mo |
| Instantly | Warmup-first, agencies | Largest warmup pool, campaign optimization | $37-97/mo |
| Salesloft | Enterprise, multi-channel | Rhythm cadences, Conversation intelligence | $125-165/seat |
| Outreach | Enterprise, complex workflows | Sequencing engine, triggers, analytics | $100-160/seat |
| Lemlist | Personalized outreach, SMB | AI images/video, multi-channel | $59-99/mo |
Artifacts
Standard Sequence Architecture (All Platforms)
Email 1 (Day 0): Introduction — problem-focused, 50-75 words
Email 2 (Day 3): Value add — case study or insight, 75-100 words
Email 3 (Day 7): Social proof — customer result, 50-75 words
Email 4 (Day 12): "Breaking up" — last attempt, direct ask
LinkedIn touch (Day 2): Connect request or DM
Call (Day 5): Short voicemail if no answer
Total: 4 emails + 2 multi-channel touches over 14 days
Mailbox Configuration (Smartlead/Instantly)
Per domain: 3 mailboxes max. 30 emails/day per mailbox.
3 domains × 3 mailboxes = 9 mailboxes. 9 × 30 = 270 emails/day capacity.
Warmup: 2 weeks minimum before full volume. Start at 5/day. Increment 5/day.
Rotation: Auto-rotate between mailboxes. Randomize send times.
Implementation Checklist
Common Pitfalls
- No warmup. New mailbox sends 50 emails/day day 1. Spam folder. Burned domain.
Fix: 2-week warmup. Start at 5/day. Increment slowly.
- One mailbox doing everything. 200 emails/day from one mailbox. Instant spam.
Fix: Multiple mailboxes per domain. 30/day per mailbox max.
- No A/B testing. Same copy forever. Ignorance about what works. Fix: Always
run at least one A/B test per sequence.
Output Format
The agent delivers a sequencing platform setup and optimization plan matched to the user's volume, persona, and budget:
- Platform Recommendation (when selection is requested): side-by-side comparison of Smartlead, Instantly, Salesloft, Outreach, and Lemlist on mailbox limits, warmup capability, multi-channel support, and price per seat/mailbox
- Mailbox Configuration Plan: domain count, mailboxes-per-domain (max 3), daily send cap per mailbox (30), warmup timeline (2-week minimum with daily increment schedule), and auto-rotation setup
- Sequence Architecture: 4-email + 2 multi-channel touchpoint plan with day-gap, word-count target, and stated objective per step (intro → value → social proof → break-up + LinkedIn connect + call)
- A/B Test Setup: subject line and copy variants, split percentage (50/50 or 33/33/33), winning metric (positive-reply rate), and minimum sample size before declaring winner
- Deliverability Checklist: SPF/DKIM/DMARC status per sending domain, custom tracking domain confirmation, warmup progress gate, bounce rate threshold (< 3%), and spam-trap monitoring setup
Quality Check
Before delivering, verify:
Execution Artifacts
references/framework-notes.md — named frameworks, citation anchors, and operating assumptionstemplates/output-template.md — copy-paste deliverable structure for the userscripts/check-output.py — local checklist validator for required sections
This skill includes lightweight artifacts the agent can load on demand:references/platform-comparison.md — Smartlead, Instantly, Salesloft, Outreach, Lemlisttemplates/sequence-architecture.md — 14-day multi-channel cadence
Use the artifacts when the user asks for an implementation-ready deliverable, a repeatable workflow, or a quality check rather than generic advice.
Related Skills
smartlead-workflows — Smartlead-specific setupinstantly-sequences — Instantly-specific setupcold-email-strategy — Sequence architecture and cadenceemail-deliverability — SPF/DKIM/DMARC, warmup, reputation
