design-direction

name	design-direction
description	Produces contextual creative theses and bounded visual directions without generic model defaults.

Design direction

Translate product intent into a creative thesis before choosing visual details. Define the experience in terms of audience, emotional register, trust level, information density, content shape, brand posture, and the behavior the design should make easier.

For studio, return exactly three compact directions: safe, refined, and novel. Each must differ materially across typography, palette, density, geometry, depth, imagery, interaction, and motion. Include a one-line fit/risk rationale and no implementation. Stop at DESIGN_SELECTION_NEEDED until one direction is selected. Develop only the selected direction.

For compact and standard, choose one contextual direction unless the request explicitly asks for alternatives. Counter persistent model house styles with concrete axes rather than vague instructions such as “clean” or “not cream.” Do not default to warm editorial styling, purple gradients, excessive glass cards, interchangeable dashboards, or ornamental motion unless the brief supports them.

Use positive instructions and explicit axes. Diversity comes from competing concepts, not sampling parameters. Keep directions small enough that selection is cheap.