gmp-cli

Google Tag Manager: Accounts, containers, tags, triggers, variables, and versions.

BigQuery: Run pre-built query templates against GMP export datasets.

BigQuery: Query GMP export data (GA4, Ads, GSC) with pre-built templates and custom SQL.

Recipe: GA4 funnel analysis via BigQuery — session_start → page_view → add_to_cart → checkout → purchase.

Google Ads: Campaign performance reports with date ranges and status filters.

Google Ads: Campaigns, ad groups, keywords, search terms, and raw GAQL queries.

GSC: Search analytics reports with dimensions, filters, and date ranges.

Google Search Console: Search analytics, URL inspection, sitemaps, and site management.

gmp CLI: Shared patterns for authentication, global flags, and output formatting.

Recipe: Google Ads spend overview — campaigns, top keywords, search terms analysis.

Recipe: Audit a GTM container — inventory tags, triggers, variables, and version history.

Recipe: Analyze top search queries from GSC — impressions, clicks, CTR, position.

Recipe: Check URL indexation status and diagnose crawl issues via GSC.

GA4: Run analytics reports with dimensions, metrics, filters, and date ranges.

Google Analytics (GA4): Reports, realtime, metadata, accounts, and properties.

Analyze digital marketing performance -- traffic, channels, and conversions.

Monitor organic search performance -- traffic, landing pages, and search trends.

Break down traffic by channel: organic, paid, social, direct, referral, and email.

Compare traffic metrics between two time periods to spot trends and changes.

Analyze landing page performance: sessions, bounce rate, and conversions by entry page.

Monitor live traffic: active users, top pages, and traffic sources in realtime.

Find the most visited pages and their engagement metrics.

Get a complete traffic overview: sessions, users, pageviews, and trends.