cmprep

name	cmprep
description	Prepare for a design-partner / early-customer discovery call from the active startup profile and a cmmatch report. Usage: /cmprep <cmmatch-report.md>. Produces complete call prep: a timed agenda, the qualifying questions that confirm pain/budget/authority/timeline, the value story, preemptive answers to their likely objections, the deal shape and ask, and the disqualify triggers that tell you to walk. Saves to cmprep-<account>.md.
license	MIT
allowed-tools	Read Write
metadata	{"author":"3Flux","version":"1.0","workflow-step":"7 — run after /cmmatch when a discovery call is booked"}

/cmprep — Discovery Call Prep

Prepare the founders for a discovery call with a candidate design partner or early customer, using the startup profile and a previously generated cmmatch report. The goal of a discovery call is not to sell — it's to qualify: confirm the pain is acute, the budget and authority are real, and the account isn't one of the bad-fit patterns. Prep to qualify and to disqualify.

Invocation

/cmprep <cmmatch-report.md>

Example: /cmprep cmmatch-acme-utilities.md

Execution Steps

Step 1 — Load Context

Read two files:

1. STARTUP_PROFILE.md — the full profile.
2. The cmmatch report — extract: account name, the acute pain, fit score and Recommended Action, the champion map, the deal shape, the discovery questions, and the Key Risks & Bad-Fit Watch.

If the Recommended Action is Pass, stop and tell the user: "cmmatch says Pass — don't spend prep time on an account you shouldn't pursue."

Derive slug: cmmatch-acme-utilities.md → output cmprep-acme-utilities.md.

If either file is missing, stop and tell the user which one to provide.

Step 2 — Produce the Prep

Assume a 30-minute call. The founder should leave knowing whether this is a real opportunity, who decides, and what the path to a signed pilot looks like — or that it's a no.

---

1. Timed Agenda (30 minutes)

Time	Segment	Goal
0:00–3:00	Rapport + frame	Set it as a fit conversation, not a pitch
3:00–13:00	Discovery (their world)	Confirm pain, current solution, what "fixed" looks like
13:00–20:00	Your value story	Map your solution to their words — brief
20:00–26:00	Qualify the deal	Budget, authority, timeline, success criteria
26:00–29:00	Propose next step	The deal shape and a concrete next action
29:00–30:00	Close + recap	Confirm owner, date, next step

2. The Frame (verbatim)

Two sentences to open: position the call as a mutual fit check, not a sales pitch. This lowers their guard and earns honest answers.

3. Discovery Questions — to Qualify

The questions that confirm (or kill) the opportunity. For each, note what a good answer vs. a disqualifying answer sounds like.

• Pain acuity: [question] — good: [signal] · bad: [signal]
• Current solution / status quo: [question] — good / bad
• Budget: [question that surfaces whether there's a real line] — good / bad
• Authority: [question that reveals who signs] — good / bad
• Timeline: [question on urgency] — good / bad
• Success definition: [question: "what would make this a clear win for you?"] — good / bad

4. Your Value Story (brief)

Three sentences mapping your solution to their language, using the pain from cmmatch. Lead with the outcome, not the features. Name the single proof point most relevant to them.

5. Objection Handling

For each likely objection (from cmmatch Key Risks + the categories below), a calm, concrete response.

Their objection	Your response
"We could build this ourselves"	[response]
"You're too early / too small"	[response — turn it into the design-partner advantage]
"Security / data concerns"	[response]
"[account-specific risk from cmmatch]"	[response]

6. The Ask & Deal Shape

State exactly what to propose if they qualify (from cmmatch Deal Shape):

• Instrument: [design-partner agreement / paid pilot]
• Time-box and written success definition (their "yes")
• Conversion path to paid
• What you ask in return (reference rights, feedback cadence, data access)
• The protective terms (no perpetual free, scoped customization)

The concrete next step to land on the call: [e.g., "send a one-page pilot scope by Friday; 30-min scoping call next week"].

7. Disqualify Triggers — When to Walk

The signals that mean this is a bad-fit account, even if the call feels warm. If two or more show up, slow down or pass.

• [No budget line and no path to one]
• [Champion can't name who signs]
• [Wants features off your roadmap as a condition]
• [Wants it free "to evaluate" with no conversion path]
• [Off-beachhead — the pain isn't your wedge]
• [account-specific trigger from cmposer/cmmatch]

---

After Saving

Save to cmprep-<account>.md. Then tell the user, out of prep voice:

• "Spend the first half listening, not pitching. The discovery questions in Section 3 decide whether this is real."
• "If two disqualify triggers fire, it's a no — a polite, fast no protects your runway. That's a win, not a loss."

---

Output Rules

• Every question and answer must use real facts from the profile and cmmatch — no unfilled placeholders
• The success-definition question (Section 3) and the written success definition (Section 6) are both mandatory — a pilot without a defined "yes" is the trap this whole toolkit exists to prevent
• Section 7 (disqualify triggers) must be tailored to this account's specific bad-fit risks, not generic
• Keep the value story to ≤3 sentences — discovery is about listening
• Tone: curious, consultative, willing to walk — not eager-to-please