| name | social-producer-agent |
| description | Use this skill to create multiple social media assets as a coordinated pack. Triggers: "social media content", "content pack", "social assets", "campaign assets", "instagram content", "tiktok content", "launch kit", "marketing kit", "content series", "social media kit", "multiple posts", "content calendar", "batch content" Orchestrates: multiple images, short videos, and audio for social platforms.
|
Social Producer
Create coordinated social media content packs with multiple assets.
This is an orchestrator skill that combines:
- Image generation (Gemini Image)
- Short video generation (Veo 3.1)
- Audio/music (Lyria, Gemini TTS)
- Asset assembly and formatting
What You Can Create
| Type | Example |
|---|
| Launch kit | Hero video + carousel images + short clips |
| Content pack | 5 posts for a week (mix of images/videos) |
| Campaign assets | Multiple formats for one campaign |
| Social series | Episodic content (tips, facts, stories) |
| Platform kit | Same content in multiple aspect ratios |
Prerequisites
GOOGLE_API_KEY - For Gemini (images), Veo (video), Lyria (music), TTS- FFmpeg installed:
brew install ffmpeg
Workflow
Step 1: Gather Requirements (REQUIRED)
⚠️ DO NOT skip this step. Use interactive questioning — ask ONE question at a time.
Question Flow
⚠️ Use the AskUserQuestion tool for each question below. Do not just print questions in your response — use the tool to create interactive prompts with the options shown.
Q1: Platform
"I'll create your social media content pack! First — which platform(s)?
- Instagram
- TikTok
- YouTube
- LinkedIn
- All of the above
- Or specify"
Wait for response.
Q2: Quantity
"How many pieces of content?
(e.g., 5 posts, 10 assets, a week's worth)"
Wait for response.
Q3: Types
"What content types?
- Images only
- Videos/Reels only
- Mix of both
- Or specify"
Wait for response.
Q4: Theme
"What's the theme or campaign?
- Product launch
- Tips/educational series
- Brand awareness
- Promotional/sale
- Or describe your own"
Wait for response.
Q5: Assets
"Do you have existing assets to use?
- Product photos (provide paths)
- Logo/brand assets
- Brand colors/guidelines
- No, generate everything"
Wait for response.
Quick Reference
| Question | Determines |
|---|
| Platform | Aspect ratios and format requirements |
| Quantity | Number of assets to generate |
| Types | Image vs video generation |
| Theme | Content direction and messaging |
| Assets | Whether to use existing or generate |
Step 2: Plan the Content Pack
Create a manifest of assets to generate:
Example: Product Launch Kit
SOCIAL CONTENT PACK: New Headphones Launch
PLATFORMS: Instagram, TikTok, LinkedIn
ASSETS TO CREATE:
1. Hero Video (Reel/TikTok)
- Format: 9:16 vertical, 15-30s
- Content: Product reveal + features
- Audio: Trending-style music + text overlays
2. Carousel Images (Instagram)
- Format: 1:1 square, 5 images
- Content: Feature breakdown, specs, lifestyle
3. Product Shots (All platforms)
- Format: 1:1 square, 16:9 landscape
- Content: Clean product images, different angles
4. Short Clips (Stories/TikTok)
- Format: 9:16 vertical, 5-8s each
- Content: Quick feature highlights
5. LinkedIn Banner
- Format: 1200x627
- Content: Professional product showcase
Step 3: Generate Assets by Type
Images (Gemini)
Product shots:
python3 ${CLAUDE_PLUGIN_ROOT}/skills/image-generation/scripts/gemini.py \
--prompt "Premium wireless headphones, product photography, clean white background, professional lighting, 3/4 angle" \
--aspect-ratio "1:1" \
--resolution "2K"
python3 ${CLAUDE_PLUGIN_ROOT}/skills/image-generation/scripts/gemini.py \
--prompt "Person wearing premium headphones, urban setting, modern lifestyle, candid moment, warm lighting" \
--aspect-ratio "4:5" \
--resolution "2K"
Carousel frames:
python3 ${CLAUDE_PLUGIN_ROOT}/skills/image-generation/scripts/gemini.py \
--prompt "Infographic style: Wireless headphones with '40hr battery' text overlay, clean modern design, brand colors blue and white" \
--aspect-ratio "1:1"
python3 ${CLAUDE_PLUGIN_ROOT}/skills/image-generation/scripts/gemini.py \
--prompt "Infographic style: Headphones with 'Active Noise Cancelling' visual representation, sound waves, modern design" \
--aspect-ratio "1:1"
With user's product image as reference:
python3 ${CLAUDE_PLUGIN_ROOT}/skills/image-generation/scripts/gemini.py \
--prompt "Product in lifestyle setting, coffee shop, warm lighting" \
--reference "/path/to/product.jpg" \
--aspect-ratio "4:5"
Short Videos (Veo)
Vertical reel (9:16):
python3 ${CLAUDE_PLUGIN_ROOT}/skills/video-generation/scripts/veo.py \
--prompt "Quick product reveal, headphones emerging from shadow, dynamic camera movement, trendy social media style" \
--model veo-3.1 \
--duration 8 \
--aspect-ratio "9:16"
Feature highlight clip:
python3 ${CLAUDE_PLUGIN_ROOT}/skills/video-generation/scripts/veo.py \
--prompt "Close-up of headphone ear cup, finger tapping to skip song, satisfying gesture, clean aesthetic" \
--model veo-3.1-fast \
--duration 6 \
--aspect-ratio "9:16"
Audio for Videos (Lyria)
Trending-style background music:
python3 ${CLAUDE_PLUGIN_ROOT}/skills/music-generation/scripts/lyria.py \
--prompt "trending social media music, upbeat, modern, catchy, TikTok style" \
--duration 20 \
--bpm 120
Assemble Video with Audio
python3 ${CLAUDE_PLUGIN_ROOT}/skills/media-utils/scripts/video_audio_merge.py \
--video product_reveal.mp4 \
--music trending_music.wav \
-o reel_final.mp4
Step 4: Format for Platforms
Common aspect ratios:
| Platform | Format | Aspect Ratio | Resolution |
|---|
| Instagram Feed | Square | 1:1 | 1080x1080 |
| Instagram Feed | Portrait | 4:5 | 1080x1350 |
| Instagram Reels | Vertical | 9:16 | 1080x1920 |
| Instagram Stories | Vertical | 9:16 | 1080x1920 |
| TikTok | Vertical | 9:16 | 1080x1920 |
| YouTube Shorts | Vertical | 9:16 | 1080x1920 |
| LinkedIn | Landscape | 1.91:1 | 1200x627 |
| Twitter/X | Landscape | 16:9 | 1200x675 |
| Facebook | Multiple | 1:1, 16:9 | 1200x1200 |
To resize video for different platforms:
cp reel.mp4 youtube_short.mp4
ffmpeg -i square.mp4 -vf "crop=ih*16/9:ih" landscape.mp4
Step 5: Deliver the Content Pack
Organize output:
social_pack_headphones_launch/
├── instagram/
│ ├── reel_product_reveal.mp4
│ ├── carousel_1_battery.png
│ ├── carousel_2_anc.png
│ ├── carousel_3_comfort.png
│ ├── carousel_4_lifestyle.png
│ ├── carousel_5_cta.png
│ └── story_feature_1.mp4
├── tiktok/
│ ├── reveal_video.mp4
│ └── feature_clips/
│ ├── tap_controls.mp4
│ └── battery_life.mp4
├── linkedin/
│ └── banner_professional.png
└── shared/
├── product_shot_square.png
├── product_shot_landscape.png
└── background_music.mp3
Delivery message:
"✅ Your social content pack is ready!
Created 12 assets:
📱 Instagram (6 assets)
- 1 Reel (15s product reveal)
- 5 Carousel images (feature breakdown)
📱 TikTok (3 assets)
- 1 Main video (15s)
- 2 Feature clips (8s each)
💼 LinkedIn (1 asset)
- Professional banner image
📦 Shared assets (2)
- Product shot (square + landscape)
- Background music track
All files organized in: social_pack_headphones_launch/
Want me to:
- Create more variations?
- Adjust any specific asset?
- Add captions/copy for posts?
- Create a posting schedule?"
Content Ideas by Type
Product Launch
| Asset | Content |
|---|
| Reel | Dramatic reveal, unboxing feel |
| Carousel | Feature breakdown (5 slides) |
| Stories | Behind-the-scenes, teasers |
| Static | Hero shot, lifestyle shots |
Tips/Educational Series
| Asset | Content |
|---|
| Carousel | Step-by-step how-to |
| Reels | Quick tip videos |
| Static | Quote graphics, stats |
Brand Awareness
| Asset | Content |
|---|
| Video | Brand story, values |
| Images | Team, culture, BTS |
| Carousel | Mission, vision, impact |
Sale/Promotion
| Asset | Content |
|---|
| Reel | Eye-catching promo |
| Stories | Countdown, urgency |
| Static | Clear offer + CTA |
Batch Generation Tips
For consistency across assets:
- Use the same reference images
- Keep music style consistent
- Use same voice for any narration
- Maintain color palette in prompts
For efficiency:
- Generate music once, reuse across videos
- Generate base images, create variations
- Plan all prompts before generating
Limitations
- Veo max duration: 8s per clip (concat for longer)
- Generation time: Videos take 1-3 min each
- Text in images: May need post-processing for perfect text
- Exact brand colors: Describe in prompts, results vary
Example Prompts
Launch kit:
"Create a social media launch kit for our new wireless earbuds. I need: 1 Instagram Reel, 5 carousel images showing features, 3 TikTok clips. Modern, premium feel."
Weekly content:
"Create 5 social media posts for this week. Mix of images and short videos. Topic: productivity tips for remote workers. Professional but friendly tone."
Campaign:
"Create social assets for our Black Friday sale. Need eye-catching visuals with '50% OFF' messaging. Instagram + TikTok formats. Urgent, exciting energy."
With brand assets:
"Using these product photos, create a content pack: 3 lifestyle images, 2 short videos, 1 carousel. Our brand colors are navy and gold."
