cc-content

Use this skill when the owner wants content ideas, angles, or directions for a piece of content — not a finished text. Invoke when the user says "give me content ideas", "brainstorm angles for this article", "what could we post about this", "develop some directions from this briefing", "I need angles for a LinkedIn post / blog / newsletter", or pastes an article or notes and asks how the company could pick up the topic. This is the idea-generation step that precedes writing — it produces distinct strategic angles the owner can then hand to a writing skill. Do NOT use it to write the finished text itself.

Use this skill to draft a finished marketing or PR text for an output format that does NOT have its own dedicated skill — for example a press release, newsletter, whitepaper, landing-page copy, product description, email, webinar abstract, or ad copy. Invoke when the user says "write a press release", "draft a newsletter", "write the copy for this landing page", "turn this idea into a <format>", or names any text deliverable without a dedicated skill. This is the general-purpose writer for the long tail of formats. It deliberately defers: if a dedicated skill exists for the requested format (such as a blog article or LinkedIn post, or a project-specific skill), it points the owner there first. Do NOT use it for formats that already have a dedicated skill.

Use this skill when the owner wants to write, draft, or generate a blog article. Invoke when the user says "write a blog article", "draft a blog post", "create a blog article", "generate a blog post", "write a how-to article", "draft a thought leadership piece", "write a pillar page", or similar requests for long-form web content.

Use this skill when the owner wants to write, draft, or generate a LinkedIn post. Invoke when the user says "write a LinkedIn post", "draft a post for LinkedIn", "create a LinkedIn update", "generate a LinkedIn post", or "post on LinkedIn".

Use this skill when setting up a new marketing project with Claude Code, registering context files, or extending the context of an existing project. Invoke when the user asks to "onboard a new client", "set up context files", "initialize marketing project", "register context", "add context", or "set up project context". Also use when context files are missing and the user wants to set up through a guided interview.

Use this skill to register an existing file as context in CLAUDE.md so content skills can discover and load it for future work. Invoke when the user says "register this as context", "promote to context", "add this to context", "add this file to the context table", "reference this in CLAUDE.md", or "make this a context file".

Use this skill at the end of a content creation session to review deliverables, collect feedback, detect recurring correction patterns, and create a git commit. Invoke when the user says "wrap up", "end session", "session wrap", "wrap session", "commit session work", or "close out this session".

Use this skill when building a new content-production skill for a specific output format. Invoke when the user says "create a new content skill", "build a skill for [format]", "new content skill", "synthesize research into a skill", or "create a [format] skill".

Use this skill when the owner wants to save a gold-standard content example, curate approved samples, add a reference post to the samples library, or annotate a piece of content for future reference. Invoke when the user says "save this as a sample", "add to samples", "curate an example", "record this good post", or "update samples.md".