amazon-ppc-advanced-skills

Use when Amazon Ads optimization analysis, recommendations, approval packets, demos, recordings, or public artifacts must preserve exact source KPIs while masking account/profile/project names, products, ASINs, SKUs, campaigns, ad groups, keywords, search terms, targets, placements, filenames, URLs, and source-derived identifiers. Produces masked approval packets only; it must not directly mutate Amazon Ads.

Diagnose why Amazon advertising performance declined for a product, ASIN, campaign, marketplace, or account. Use when the user asks why sales, orders, ROAS, ACOS, TACoS, profit, BSR, rank, traffic, conversion rate, or campaign performance dropped, asks for dropped campaigns, says investigate drop/drop analysis, or asks about wasted spend, negative keywords, negative targets, keywords, targets, or search terms in a drop context.

Find Amazon Ads search terms ready for exact-match harvesting from auto, broad, phrase, or other discovery campaigns. Use when Codex needs standalone or Rocketcart MCP-aware search-term harvesting: classify terms by harvest readiness, resolve live IDs, choose safe destination campaigns/ad groups, preflight duplicates/current negatives/destination feasibility, decide whether source negatives are justified, execute only explicitly approved rows, and read back/monitor Sponsored Products or Sponsored Brands actions without unsafe negatives, duplicate routing, stale approvals, brand-defense cuts, own-ASIN-defense cuts, launch/rank mistakes, or low-sample overfitting.

Use for read-first Amazon Sponsored Products optimization, product-aware growth, preflight readiness, and post-change monitoring reviews that can run standalone from static exports or use Rocketcart MCP as an optional Amazon Ads plus product-intelligence layer. Guides Codex to inspect Rocketcart profiles, live SP campaigns, product ads/ASIN context, category rank/BSR movement, competitor signals, product readiness, budget and targeting drift, snapshots/changelogs, and proposed approval-gated action rows without executing writes by default.

Replace this with a precise trigger description. State the Amazon PPC workflow, user intent, required data, and when Codex or Claude should use this skill.

Act as a senior Amazon account growth operator that combines Amazon performance-drop analytics, Amazon growth-opportunity analytics, Amazon Ads data, retail readiness, BSR/rank signals, margin, inventory, and campaign/search-term evidence into a prioritized profitable growth action plan. Use when Codex needs to decide what to protect, fix, scale, reduce, pause, harvest, launch, or monitor for an Amazon brand, agency, marketplace, ASIN set, or account; when building daily, weekly, or monthly Amazon account operating plans; when reallocating ad budget; when deciding which ASINs are safe or risky to push; or when turning performance-drop and growth-opportunity findings into approval-gated actions with success/failure criteria.

Analyze Amazon product, sales, Amazon Ads, retail-readiness, and Best Seller Rank data to find commercially actionable growth opportunities. Use when Codex needs to identify which ASINs, campaigns, keywords, search terms, product targets, placements, categories, or BSR movements deserve more investment, optimization, harvesting, bid/budget changes, retail-readiness fixes, investigation, protection, or controlled scaling across Sponsored Products, Sponsored Brands, Sponsored Display, search term reports, targeting reports, campaign reports, placement reports, advertised/purchased product reports, Business Reports, organic performance, and BSR history.