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Content strategy, copywriting frameworks (AIDA/PAS/BAB/4Ps/FAB), editorial calendar management, platform-specific content, A/B testing, campaign planning, audience targeting, and content performance measurement.
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SKILL.md を表示中
| name | marketing-content |
| description | Content strategy, copywriting frameworks (AIDA/PAS/BAB/4Ps/FAB), editorial calendar management, platform-specific content, A/B testing, campaign planning, audience targeting, and content performance measurement. |
| version | 1.0.0 |
| model | sonnet |
| invoked_by | both |
| user_invocable | true |
| tools | ["Read","Write","Bash"] |
| agents | ["marketing-strategist"] |
| category | domain-specific |
| tags | ["marketing","content","copywriting","editorial","campaign","A/B-testing","audience","platform"] |
| best_practices | ["Match copywriting framework to audience awareness stage","Test every content variant before scaling","Adapt content format to platform algorithm requirements","Track engaged sessions not just pageviews","Use human-AI collaboration model for highest quality"] |
| error_handling | graceful |
| streaming | supported |
| source | builtin |
| trust_score | 100 |
| provenance_sha | e44d2f5b4e49348d |
Enable marketing-strategist agents to produce high-quality, data-driven marketing content using proven frameworks, structured workflows, and measurable performance loops.
This skill covers the full content lifecycle:
Invoke when asked to:
Input validated against schemas/input.schema.json before execution.
Output contract defined in schemas/output.schema.json.
Pre-execution hook: hooks/pre-execute.cjs
Post-execution hook: hooks/post-execute.cjs
Before writing a single word, define:
Audience Awareness Stages → Framework Match:
| Awareness Stage | Best Framework | Why |
|---|---|---|
| Unaware (cold) | AIDA, PAS | Build attention first; introduce problem |
| Problem-aware | PAS, BAB | Lead with pain, show resolution |
| Solution-aware | 4Ps, FAB | Evidence-based; translate features to value |
| Product-aware | FAB, BAB | Show transformation; competitor contrast |
| Most aware | Direct CTA | Skip education; they are ready |
Organize content into 3-5 pillars per brand/product:
| Channel | Content Type | Goal | Cadence |
|---|---|---|---|
| Blog/SEO | Long-form evergreen, 1500-3000 words | Organic traffic | 2-4x/month |
| Thought leadership, case studies | B2B awareness | 3-5x/week | |
| Segmented newsletters, drip sequences | Retention + conversion | 1-3x/week | |
| TikTok/Reels | Short-form video, <60s hooks | Discovery + top-of-funnel | Daily |
| Carousel, events, community posts | Community + retargeting | 3-5x/week |
ATTENTION: Grab with bold claim, stat, or question
INTEREST: Explain relevance to reader's situation
DESIRE: Show transformation, testimonials, proof
ACTION: Single clear CTA (avoid multiple options)
Example (Email subject + body):
Subject: "68% of marketers are wasting their content budget"
[ATTENTION] Most companies publish content nobody reads.
[INTEREST] The difference? A documented content strategy.
[DESIRE] Teams using structured content plans see 3x ROI.
[ACTION] Download the 2025 Content Strategy Playbook →
PROBLEM: Name the exact pain point
AGITATE: Amplify the consequences of inaction
SOLUTION: Present your offer as the logical answer
BEFORE: Describe life with the problem
AFTER: Paint the aspiration/desired state
BRIDGE: Explain how your product/service creates the bridge
PROBLEM: State the problem (brief; audience already aware)
PROMISE: Make a specific, believable claim
PROOF: Evidence (stats, case studies, testimonials)
PROPOSAL: Concrete offer with CTA
FEATURE: What the product has/does
ADVANTAGE: Why that feature matters
BENEFIT: How it improves the customer's life
Month View:
- Content pillars assigned to week blocks
- Platform rotation (ensures channel balance)
- Campaign anchors (product launches, seasonal events, holidays)
- Buffer capacity (20% reserved for reactive/trending content)
Week View:
- Monday: Brief writer + assign assets
- Tuesday-Wednesday: Draft creation
- Thursday: Review + edits
- Friday: Schedule/publish
## Content Brief
**Title/Working Headline**: [H1 target]
**Content Type**: Blog / Email / Social / Ad
**Platform**: [channel]
**Pillar**: Educational / Inspirational / Promotional / Community
**Framework**: AIDA / PAS / BAB / 4Ps / FAB
**Target Audience**: [segment + awareness stage]
**Primary Goal**: [Awareness / Traffic / Lead / Conversion]
**Primary Keyword/Topic**: [keyword or topic]
**CTA**: [exact text + destination]
**Due Date**: YYYY-MM-DD
**Assigned To**: [human / AI / both]
**Word Count / Length**: [target]
**Assets Needed**: [images, video, graphics]
IDEATION → Content brief draftedIN_PROGRESS → Draft being writtenREVIEW → Awaiting approvalSCHEDULED → Approved + in queuePUBLISHED → LiveMEASURING → Post-publish tracking window (7-30 days)1. HYPOTHESIS: "Changing X to Y will increase Z because [reason]"
2. VARIABLE: Isolate ONE variable per test (subject line, CTA, headline, image)
3. SAMPLE: Minimum 500 impressions per variant for statistical significance
4. DURATION: Run minimum 7 days to account for day-of-week variance
5. METRIC: Define primary metric BEFORE running (CTR, conversion rate, open rate)
| Variable | Impact | Effort | Recommended Order |
|---|---|---|---|
| Email subject line | High | Low | 1st |
| Ad headline | High | Low | 2nd |
| CTA text | High | Low | 3rd |
| Landing page hero | High | Medium | 4th |
| Email send time | Medium | Low | 5th |
| Content format (video vs. static) | High | High | 6th |
{
"test_id": "email-subject-2026-03",
"variable": "subject_line",
"variant_a": "68% of marketers waste their budget",
"variant_b": "Is your content strategy costing you money?",
"metric": "open_rate",
"result_a": 0.24,
"result_b": 0.31,
"winner": "b",
"confidence": 0.95,
"applied_to": "all future campaign emails",
"date": "2026-03-01"
}
CAMPAIGN NAME: [descriptive + date range]
OBJECTIVE: [SMART goal: Awareness / Traffic / Leads / Revenue]
AUDIENCE: [Primary segment + targeting parameters]
BUDGET: [total + channel allocation]
CHANNELS: [ranked by expected ROI]
TIMELINE: [start → warm-up → peak → wind-down → analysis]
KPIs: [primary metric + 2-3 supporting metrics]
CONTENT MAP: [content pieces by channel and funnel stage]
| Funnel Stage | Channel | Content Type | Framework | Goal |
|---|---|---|---|---|
| Awareness | TikTok | 30s tutorial video | AIDA | Reach 50k |
| Awareness | Blog | SEO article | Educational | 1000 organic visits |
| Consideration | Drip sequence (5 emails) | PAS | 500 nurture enrollments | |
| Conversion | Offer email | 4Ps | 50 conversions | |
| Retention | Onboarding sequence | FAB | 80% activation rate |
| KPI | Definition | Target Benchmark |
|---|---|---|
| Engaged sessions | Sessions >10s with interaction | >60% of sessions |
| Scroll depth | % of page scrolled | >50% to 75% mark |
| Time on page | Average seconds spent | Varies by content type |
| Social shares | Organic amplification | >1% of views |
| KPI | Definition | Target Benchmark |
|---|---|---|
| CTR (organic) | Click-through rate from SERP | >3% |
| Email open rate | Opens / delivered | >25% |
| Email CTR | Clicks / opened | >3% |
| Content conversion rate | CTA completions / visitors | >2% |
| KPI | Definition | Target Benchmark |
|---|---|---|
| Return visit rate | % of visitors who return | >20% in 30 days |
| Email list growth rate | Net new subscribers / total | >5% monthly |
| Unsubscribe rate | Churned / sent | <0.5% |
| KPI | Definition | Target Benchmark |
|---|---|---|
| Content ROI | (Revenue attributable - cost) / cost | >200% |
| Cost per lead | Total content cost / leads | Varies by industry |
| Customer acquisition cost via content | Total cost / customers | Trending down |
| Anti-Pattern | Why It Fails | Correct Approach |
|---|---|---|
| Using AIDA for product-aware audience | Over-educates audience that already knows the problem | Use 4Ps or FAB; lead with proof and offer |
| Cross-posting identical content to all platforms | Platform algorithms penalize non-native formats | Adapt format, length, and tone per platform |
| No A/B testing before scaling ad spend | Intuition-based creative selection leaves 30-40% CTR on the table | Test headlines + CTAs first; scale winners |
| Measuring pageviews as content success | Pageviews measure traffic not content quality | Track engaged sessions and conversion rate |
| Publishing without a content brief | Inconsistent messaging, poor SEO, no clear CTA | Require brief for every piece before writing starts |
| Writing for search engines, not humans | High bounce rate, low engagement, penalized by Google | Write for humans first; optimize secondarily |
Before starting:
Read .claude/context/memory/learnings.md
After completing:
.claude/context/memory/learnings.md.claude/context/memory/issues.md.claude/context/memory/decisions.mdASSUME INTERRUPTION: If it's not in memory, it didn't happen.
Agent frontmatter enhancements — disallowedTools, mcpServers scoping, fork_eligible field
Context management — pre-compact persistence, threshold alignment, microcompact/circuit breaker detection
Hook enhancements — updatedInput for bash safety prefixes, suppressOutput for verbose blocks, denial-based routing feedback