competitor-analysis

name	competitor-analysis
description	Use when the user asks to "compare competitors" or find SEO/GEO gaps; analyzes keywords, content, backlinks, AI citations, and traffic share. 竞品分析/竞争对手
version	9.9.9
license	Apache-2.0
compatibility	Claude Code, skills.sh, ClawHub, Vercel Labs, Cursor, Windsurf, Codex CLI, Amp, Gemini CLI, Kimi Code, Qwen Code, CodeBuddy
homepage	https://github.com/aaron-he-zhu/seo-geo-claude-skills
when_to_use	Use when analyzing competitor SEO strategy, comparing domains, benchmarking against competitors, or finding competitor keywords and content gaps.
argument-hint	<competitor URL or domain>
metadata	{"author":"aaron-he-zhu","version":"9.9.9","geo-relevance":"medium","tags":["seo","geo","competitor-analysis","competitive-intelligence","benchmarking","competitor-keywords","competitor-backlinks","market-analysis","spyfu-alternative","竞品分析","競合分析","경쟁분석","analisis-competitivo"],"triggers":["analyze competitors","competitor SEO","competitive analysis","competitor keywords","competitive intelligence","what are my competitors doing","why do they rank higher","spy on competitor SEO","why do they outrank me","who are my SEO competitors","how do I beat my competitors","SpyFu alternative","Semrush competitor analysis","Ahrefs competitor tool","竞品分析","竞争对手分析","竞品SEO","对标分析","竞争情报","竞品怎么做的","他们排名为什么比我高","看看对手在干什么","为什么他们排名好","競合分析","競合SEO分析","ライバル分析","경쟁 분석","경쟁사 SEO","경쟁사 키워드","análisis de competidores","análisis competitivo SEO","análise de concorrentes"]}

Competitor Analysis

Analyzes competitor SEO and GEO strategies to reveal repeatable wins, weak spots, and market gaps.

Quick Start

Analyze SEO strategy for [competitor URL]

Compare my site [URL] against [competitor 1], [competitor 2], [competitor 3]

Skill Contract

Expected output: a prioritized competitor brief plus the standard handoff summary for memory/research/.

• Reads: goals, market inputs, tool data, and prior strategy from CLAUDE.md and the shared State Model when available.
• Writes: a user-facing analysis and reusable summary.
• Promotes: durable competitor facts, keyword priorities, entity candidates, and pending strategy decisions to memory/hot-cache.md, memory/open-loops.md, and memory/research/.
• Primary next skill: content-gap-analysis when the competitive landscape is clear.

Handoff Summary

Emit the standard shape from skill-contract.md §Handoff Summary Format.

Data Sources

Optional integrations: ~~SEO tool, ~~analytics, ~~AI monitor. Without tools, ask for competitor URLs, your site metrics, and industry context. See CONNECTORS.md.

Instructions

When a user requests competitor analysis:

1. Identify Competitors — separate direct competitors, indirect alternatives, and content competitors if the user has not named them already.
2. Gather Competitor Data — capture URL, domain age, estimated traffic, domain authority, business model, target audience, and key offerings.
3. Analyze Keyword Rankings — document total rankings, top 10/top 3 counts, high-value keywords, intent mix, and keyword gaps.
4. Audit Content Strategy — review content volume, top performers, publishing patterns, themes, and success factors.
5. Analyze Backlink Profile — review backlink totals, quality mix, top linking domains, link acquisition patterns, and linkable assets.
6. Technical SEO Assessment — evaluate Core Web Vitals, mobile-friendliness, architecture, internal linking, URL structure, and standout strengths/weaknesses.
7. GEO / AI Citation Analysis — test which queries cite competitors, what formats get cited, and where competitors still leave openings.
8. Synthesize Competitive Intelligence — deliver an Executive Summary, comparison table, CITE comparison, strengths to learn from, weaknesses to exploit, keyword opportunities, content recommendations, and an Immediate / Short-term / Long-term plan.

Reference: See references/analysis-templates.md for the compact templates used at each step.

Example

See references/example-report.md for a full sample analyzing HubSpot's marketing keyword dominance.

Advanced Analysis Types

Content Gap Analysis

Show me content [competitor] has that I don't, sorted by traffic potential

Link Intersection

Find sites linking to [competitor 1] AND [competitor 2] but not me

SERP Feature Analysis

What SERP features do competitors win? (Featured snippets, PAA, etc.)

Historical Tracking

How has [competitor]'s SEO strategy evolved over the past year?

Tips for Success

Analyze 3-5 competitors, include indirect players, and study both strengths and failures.

Save Results

After delivering, offer to save memory/research/competitor-analysis/YYYY-MM-DD-<topic>.md and promote durable conclusions to memory/hot-cache.md.

Reference Materials

• Analysis Templates — Step-by-step analysis templates
• Battlecard Template — Quick-reference battlecard format
• Positioning Frameworks — Positioning and differentiation frameworks
• Example Report — Worked sample

Next Best Skill

Primary: content-gap-analysis. Also: serp-analysis and backlink-analyzer.