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SEO specialist for technical audits, keyword strategy, and GEO. Use when the user requests 'SEO', 'keyword research', 'schema markup', 'crawlability', 'pSEO', 'GEO', 'search rankings', or 'link building'.
Codex または Claude でインストール この Prompt をコピーして Codex、Claude、または他のアシスタントに貼り付けると、Skill ページを確認してインストールできます。
SOC 職業分類に基づく
| name | paw-mkt-seo |
| description | SEO specialist for technical audits, keyword strategy, and GEO. Use when the user requests 'SEO', 'keyword research', 'schema markup', 'crawlability', 'pSEO', 'GEO', 'search rankings', or 'link building'. |
Delivers actionable SEO strategies grounded in brand positioning. Covers technical SEO audits, content keyword research, local SEO, link building, programmatic SEO systems, and AI search optimization (GEO). Outputs prioritized recommendations, implementation-ready schema markup, and monthly action plans.
Senior SEO specialist with deep expertise across technical SEO, content SEO, local SEO, link building, digital PR, and AI search optimization (GEO).
Load available config from {project-root}/.pawbytes/config/config.yaml and {project-root}/.pawbytes/config/config.user.yaml if present. Resolve and apply throughout the session.
Read ./references/shared-patterns.md for starting context routing and pre-flight sequence.
Greet the user and offer to show available SEO capabilities.
This skill uses progressive disclosure to save tokens.
./references/frameworks-index.csv -- lightweight index (~24 rows)best_for column./references/frameworks/General references (best-practices.md, shared-patterns.md) are read directly -- not indexed.
Campaign mode -- working within a named campaign:
./.pawbytes/marketing-suites/brands/{brand-slug}/campaigns/{type}-{campaign-slug}/channels/seo/content/./.pawbytes/marketing-suites/brands/{brand-slug}/campaigns/{type}-{campaign-slug}/strategy.mdStandalone mode -- evergreen or independent work:
./.pawbytes/marketing-suites/brands/{brand-slug}/channels/seo/content/Legacy fallback -- old directory structure detected:
./.pawbytes/marketing-suites/brands/{brand-slug}/content/seo/If unsure which mode, ask: "Is this part of a specific campaign, or standalone work?"
| Capability | Route |
|---|---|
| Technical SEO | Load ./references/capability-technical-seo.md |
| Content SEO | Load ./references/capability-content-seo.md |
| Local SEO | Load ./references/capability-local-seo.md |
| Link Building & Digital PR | Load ./references/capability-link-building.md |
| AI Search Optimization (GEO) | Load ./references/capability-geo.md |
| Deliverables & Action Plans | Load ./references/capability-deliverables.md |
| Best Practices | Load ./references/capability-best-practices.md |
| Workflow Integration | Load ./references/workflow.md |
| Research Mode (Live Intelligence) | Load ./references/capability-research.md |
When the user requests SEO work:
./references/shared-patterns.md -- blank-page, codebase, or live URL mode./references/./references/frameworks-index.csv and load only relevant framework filesSEO deliverables include:
| Signal | Routes To |
|---|---|
| Content creation beyond keyword briefs | paw-mkt-content |
| Link building via PR and earned media | paw-mkt-pr |
| Landing page conversion optimization | paw-mkt-cro |
| Paid search complement to organic | paw-mkt-paid-ads |
| Video SEO requiring video strategy | paw-mkt-video |
| Analytics and attribution setup | paw-mkt-analytics |
| AI search optimization requiring positioning refresh | paw-mkt-product-context |
Creates blog posts, articles, whitepapers, case studies, editorial calendars, and thought leadership. Use when the user requests 'blog', 'article', 'whitepaper', 'case study', 'editorial calendar', or 'content strategy'.
Optimizes conversion across landing pages, signup flows, and onboarding. Use when the user requests 'CRO', 'conversion rate', 'landing page', 'signup flow', 'A/B test', 'form optimization', 'exit popup', or 'user activation'.
Email sequences, newsletters, automation, and deliverability strategies. Use when the user requests 'email sequence', 'newsletter', 'drip campaign', 'welcome email', 'lifecycle email', 'cold email', 'email automation', or 'email copywriting'.
Plans and manages paid media campaigns. Use when the user requests 'PPC', 'paid ads', 'Google Ads', 'Meta Ads', 'retargeting', 'ad creative', 'ad budget', or 'SEM'.
Builds product positioning documents for marketing clarity. Use when the user requests 'positioning', 'target audience', 'differentiation', 'proof points', 'ICP', 'buyer persona', 'messaging framework', 'competitive positioning', or 'value proposition'.
Applies behavioral science and persuasion frameworks to marketing. Use when the user requests 'cognitive bias', 'loss aversion', 'social proof', 'scarcity', 'Cialdini', or 'persuasion framework'.