| name | meta-ads-creative-studio |
| description | Generate ad creative for Meta Ads ecommerce campaigns - ad copy, UGC scripts, video hooks, headlines, creative briefs, and ad variations. Use when users ask for ad copy, creative ideas, UGC scripts, hooks, headlines, or any ad creative generation. Triggers include "write ad copy", "create ad", "UGC script", "ad creative", "hook ideas", "ad headline", "primary text", "write ads for", or any creative writing request for Facebook/Instagram ads. |
Creative Studio Skill
Generate high-converting ad creative for Meta Ads ecommerce campaigns.
Skill Overview
The Creative Studio skill generates ad copy, video scripts, hooks, and creative briefs optimized for Meta's Andromeda algorithm. It produces diverse, ecommerce-focused creative that drives purchases.
Core Principle: Andromeda-Optimized Creative (2026)
CREATIVE IS THE TARGETING
Meta's Andromeda algorithm:
- Reads creative semantics (visuals, copy, audio, context)
- Matches ads to users based on creative signals
- Creative diversity = audience diversity
- Similar variations cluster into single "Entity ID"
IMPLICATION FOR CREATIVE GENERATION:
- Generate DIVERSE concepts, not minor variations
- Each creative should target a different persona/angle/benefit
- Hooks are critical (first 3 seconds determine matching)
- Authentic > polished for most ecommerce
When to Use This Skill
Use creative-studio when:
- Writing ad copy (headlines, primary text, descriptions)
- Creating UGC video scripts
- Generating hook ideas for video ads
- Building creative briefs for designers/creators
- Developing ad variations for testing
- Writing copy for different funnel stages
- Creating product-specific ad angles
Reference Files
When to Load Each Reference
| File | Load When |
|---|
references/ad-copy-frameworks.md | Writing any ad copy - headlines, primary text, CTAs |
references/ugc-scripts.md | Creating UGC testimonial or creator video scripts |
references/hook-library.md | Need video hooks, opening lines, attention-grabbers |
references/creative-briefs.md | Building briefs for creators, designers, or production |
references/format-specs.md | Need technical specs, character limits, aspect ratios |
references/copy-by-funnel.md | Writing for specific funnel stage (TOFU/MOFU/BOFU) |
references/product-category-creative.md | Vertical-specific creative (fashion, beauty, supplements, etc.) |
Creative Generation Workflow
Workflow 1: Quick Ad Copy
INPUT NEEDED:
- Product/brand name
- Key benefit or offer
- Target audience (optional)
- Funnel stage (optional - defaults to conversion)
PROCESS:
1. Load: ad-copy-frameworks.md
2. Select appropriate formula
3. Generate 3-5 headline variations
4. Generate 2-3 primary text variations
5. Include CTA options
OUTPUT:
- Headlines (40 char)
- Primary text (125 char)
- Description (optional)
- CTA recommendation
Workflow 2: UGC Video Script
INPUT NEEDED:
- Product and key benefit
- Video length (15s, 30s, 60s)
- Angle (testimonial, demo, problem/solution)
- Creator persona (optional)
PROCESS:
1. Load: ugc-scripts.md
2. Load: hook-library.md
3. Select script structure
4. Generate hook options (3+)
5. Write full script with timing
OUTPUT:
- 3 hook options
- Full script with timestamps
- B-roll suggestions
- CTA script
Workflow 3: Full Creative Brief
INPUT NEEDED:
- Campaign objective
- Product details
- Target audience
- Creative format needed
- Any brand guidelines
PROCESS:
1. Load: creative-briefs.md
2. Load: format-specs.md
3. Load: product-category-creative.md (if relevant)
4. Build comprehensive brief
OUTPUT:
- Creative brief document
- Format specifications
- Messaging direction
- Visual direction
- Do's and don'ts
Workflow 4: Creative Variations for Testing
INPUT NEEDED:
- Base concept or winning ad
- Number of variations needed
- What to vary (hooks, angles, formats)
PROCESS:
1. Analyze base concept
2. Load: hook-library.md
3. Generate diverse variations
4. Ensure Entity ID diversity (not just minor changes)
OUTPUT:
- Variation set with different:
- Hooks
- Angles/benefits
- Personas
- Formats
Creative Type Decision Tree
What type of creative is needed?
│
├─► AD COPY (text only)
│ ├─► Headlines → Load: ad-copy-frameworks.md
│ ├─► Primary text → Load: ad-copy-frameworks.md
│ └─► Full ad copy set → Load: ad-copy-frameworks.md + copy-by-funnel.md
│
├─► VIDEO SCRIPT
│ ├─► UGC/Testimonial → Load: ugc-scripts.md + hook-library.md
│ ├─► Product demo → Load: ugc-scripts.md (demo section)
│ └─► Problem/solution → Load: ugc-scripts.md + hook-library.md
│
├─► CREATIVE BRIEF
│ ├─► For UGC creators → Load: creative-briefs.md + ugc-scripts.md
│ ├─► For designers → Load: creative-briefs.md + format-specs.md
│ └─► Full production brief → Load: creative-briefs.md + format-specs.md
│
├─► HOOKS ONLY
│ └─► Load: hook-library.md
│
└─► CATEGORY-SPECIFIC
└─► Load: product-category-creative.md
Quick Copy Formulas
Headlines (40 characters)
BENEFIT-LED:
"[Benefit] in [Timeframe]"
"Finally, [Solution] that works"
"The [Product] your [audience] needs"
CURIOSITY:
"This [product] is different"
"Why [X people] switched to [Product]"
"The secret to [benefit]"
SOCIAL PROOF:
"[Number] [people] can't be wrong"
"Rated #1 [category] of [year]"
"[X] 5-star reviews"
OFFER-LED:
"[X]% off ends [timeframe]"
"Free [bonus] with your order"
"[Price] for [value]"
Primary Text (125 characters)
PROBLEM → SOLUTION:
"Tired of [problem]? [Product] [solves it] so you can [benefit]."
BENEFIT STACK:
"[Benefit 1]. [Benefit 2]. [Benefit 3]. Try [Product] today."
TESTIMONIAL STYLE:
"I was skeptical, but [Product] actually [delivered result]. Now I [positive outcome]."
URGENCY:
"[X left] at this price. Get [benefit] before [deadline]."
Entity ID Diversity Checklist
When generating multiple creatives, ensure diversity across:
□ CONCEPT (different creative approach)
- UGC testimonial vs product demo vs problem/solution
□ HOOK (different opening)
- Question vs statement vs visual vs social proof
□ PERSONA (different person/voice)
- Customer vs founder vs expert vs relatable peer
□ BENEFIT (different angle)
- Primary benefit vs secondary vs emotional vs functional
□ FORMAT (different structure)
- Video vs static vs carousel
□ TONE (different feeling)
- Serious vs playful vs urgent vs aspirational
NOT DIVERSE (same Entity ID):
✗ Same script with different text color
✗ Same hook with minor word changes
✗ Same video with different music
Integration with Other Skills
| Skill | Integration Point |
|---|
| campaign-launcher | Creative ready for campaign setup |
| audience-architect | Match creative to audience characteristics |
| performance-optimizer | Creative iterations based on performance data |
Output Standards
Ad Copy Output Format
HEADLINE OPTIONS:
1. [Headline 1] (XX chars)
2. [Headline 2] (XX chars)
3. [Headline 3] (XX chars)
PRIMARY TEXT OPTIONS:
1. [Primary text 1] (XXX chars)
2. [Primary text 2] (XXX chars)
DESCRIPTION (optional):
[Description text] (XX chars)
RECOMMENDED CTA: [Shop Now / Learn More / Get Offer]
Script Output Format
VIDEO LENGTH: [X seconds]
ASPECT RATIO: [9:16 / 1:1 / 4:5]
HOOK OPTIONS:
1. [Hook 1]
2. [Hook 2]
3. [Hook 3]
---SCRIPT---
[0:00-0:03] HOOK
[Script for hook]
[0:03-0:10] PROBLEM/CONTEXT
[Script for setup]
[0:10-0:20] SOLUTION/PRODUCT
[Script for product introduction]
[0:20-0:25] PROOF/BENEFIT
[Script for credibility]
[0:25-0:30] CTA
[Script for call to action]
---B-ROLL SUGGESTIONS---
- [Visual suggestion 1]
- [Visual suggestion 2]
