gbp-audit

name	gbp-audit
description	Use when: kullanıcı "GBP audit", "Google Business Profile kontrol", "place_id eksik mi", "business listing kontrol", "harita listing audit", "google haritalar profili", "GMB audit" der ya da `/pseo-gbp-audit` çağırır. DFS HEAVY ingestion (paid MCP, ~3 credit per audit); budget pre-flight ZORUNLU. Local-service profile gate şarttır — profilde "local-service" yoksa skip (Step 1 early exit). Also use when: project.config.profiles içinde 'local-service' var; init-project çalışmış (master.xlsx hazır); aktif projenin GBP listing durumu için gap analysis (NAP / categories / photos / hours / attributes / posts / Q&A / reviews 8 category triage) gerekiyor; bulgular master.xlsx#gbp_audit'a schema-locked 7-column formatta yazılacak (statusEnum + severityEnum codebase definition reuse). Do not use when: profile != local-service (DURUR #6 skip); master.xlsx eksikse init-project önce çalışmalı (DURUR #2); budget exhausted (DURUR #1, awaiting_approval); GSC veri ingestion (gsc-pull), tech audit (tech-audit), keyword research (dfs-pull), content decay analizi (content-decay) gerekiyorsa — her birinin ayrı komutu vardır. Otonom GBP API submit YASAK (feedback_indexing_api_consent): bu skill sadece audit + rapor üretir, GBP dashboard'una hiçbir şey yazmaz.
version	1.1
status	active
category	discovery
inputs	{"project_slug":{"type":"string","required":true,"description":"Slug; resolves projects/{slug}/master.xlsx + project.config.json."},"nap_source":{"type":"string","required":false,"default":"local/nap.json","description":"Project-relative path of the canonical NAP doc (schemas/local-nap.schema.json; rules/local-seo-discipline.md R-144). Missing file => one MEDIUM 'Canonical NAP file missing' gap row; corrupt file => DURUR #9 fail-loud."}}
outputs	["master.xlsx#gbp_audit","outputs/reports/{date}-gbp-audit.md","events.jsonl","inbox/dfs/{date}-gbp-listing-{slug}.json"]
consumes	["init-project:projects/{slug}/master.xlsx","init-project:projects/{slug}/project.config.json"]
produces	["drift-check","monthly-report"]
triggers	{"manual":["/pseo-gbp-audit"],"natural_language":"\"GBP audit\", \"Google Business Profile kontrol\", \"place_id eksik\",\n\"business listing kontrol\", \"harita listing audit\", \"google\nharitalar profili\", \"GMB audit\", \"local listing gap\", \"NAP\ntutarsız\", \"GBP foto sayısı az\"\n","hooks":[]}
mcp_tools	{"required":["mcp__dataforseo__business_data_business_listings_search"],"optional":["mcp__ScraplingServer__fetch"]}
budget	{"uses_paid_mcp":true,"estimated_credits":3}
autonomy	{"confidence":"MEDIUM","requires_approval":true,"safe_auto_execute":false}

gbp-audit — discovery skill (Phase 5 Wave 1, G-AI-02 closure)

8-step protocol. Steps map 1:1 to workflow_runner invocations + the spec §16.5 MCP discipline + §16.8 budget pre-flight + ADR-016 cost tracking. Single paid MCP call (business_data_business_listings_ search, ~3 credits per run); Scrapling fallback fires only when DFS returns empty (e.g. business has no claimed GBP listing yet, in which case the audit emits a HIGH-severity "GBP listing not found" gap row and the operator action is to claim/create the listing).

Profile gate is the headline difference from tech-audit. Before any paid call, Step 1 reads project.config.profiles and exits early (status=skipped) if "local-service" is not in the list. e-commerce or b2b-saas pure plays do not need GBP optimization; running this skill against them wastes credits and pollutes master.xlsx[gbp_audit] with irrelevant rows.

Hard constraint: read-only audit. Per feedback_indexing_api_consent, this skill does NOT submit anything to the GBP API, GMB dashboard, or any other Google submission endpoint. It only ingests existing listing data, identifies gaps, and emits a report. The operator decides what to fix manually.

Inputs (frontmatter contract)

Name	Type	Default	Notes
project_slug	string	—	Required. Resolves projects/{slug}/master.xlsx.
nap_source	string	local/nap.json	Optional. Canonical NAP doc, project-relative (schemas/local-nap.schema.json, R-144).

workspace_root is resolved via PSEO_WORKSPACE_ROOT env or explicit test override (mirrors workflow_runner / events_writer / tech-audit).

Outputs (artifacts produced)

• projects/{slug}/master.xlsx#gbp_audit — schema-locked 7 cols (audit_id | audit_date | category | gap_description | severity | recommended_action | status). severity is severityEnum (CRITICAL/HIGH/MEDIUM/LOW); status is statusEnum (TODO seed at emission; operator transitions via done_protocol).
• projects/{slug}/outputs/reports/{date}-gbp-audit.md — human-readable summary (per-category gap count + severity histogram + recommended next actions).
• projects/{slug}/_state/events.jsonl — event_kind=provenance entry (source.kind=dataforseo_mcp, target_excel_sheet=gbp_audit, cost.credits populated per ADR-016).
• projects/{slug}/inbox/dfs/{date}-gbp-listing-{slug}.json — raw business_listings_search payload (drift recovery; paid response).

8-Step Body Protocol

Step names match steps[*].name passed to workflow_runner.create_run. Names are stable identifiers across runs.

Step 1 — profile_gate (early-exit before budget pre-flight)

The skill MUST read project.config.profiles FIRST. If "local- service" is not in the array, the workflow exits immediately with status=skipped and emits an event_kind=audit event noting the skip reason. NO paid MCP call, NO Excel write.

config = json.loads((project_dir / "project.config.json").read_text())
profiles = config.get("profiles", [])
if "local-service" not in profiles:
    return {"status": "skipped",
            "reason": "Profile 'local-service' missing from project.profiles",
            "project_slug": project_slug}

DURUR #6 trigger: profile_gate not satisfied → early exit (this is a graceful skip, not an error; the manager surface treats it as "audit not applicable").

Step 2 — preflight_budget (§16.8 + ADR-016, MANDATORY)

Identical contract to tech-audit Step 1 but with a lower credit estimate (single endpoint, conservative MAX ≈ 3 credits):

estimate = 3  # business_data_business_listings_search MAX
envelope = gbp_audit_transform.preflight_budget(
    estimated_credits=estimate,
    project_config_path=project_root / "project.config.json",
    events_path=project_root / "_state" / "events.jsonl",
)

If envelope["exceeded"] → BudgetExceededError → workflow routed to awaiting_approval per spec §10 (DURUR #1). NEVER silently downgrade or skip the check.

Step 3 — create_run

Open a workflow run shell. State file at projects/{slug}/_state/workflows/{run_id}.json (ADR-021).

handle = workflow_runner.create_run(
    skill="gbp-audit",
    project_slug=project_slug,
    steps=[
        {"name": "profile_gate"},
        {"name": "preflight_budget"},
        {"name": "fetch_listing"},
        {"name": "scrapling_fallback"},   # may no-op
        {"name": "transform"},
        {"name": "request_approval"},
        {"name": "write_excel"},
        {"name": "render_report"},
    ],
)

Step 4 — fetch_listing (MCP §16.5 — raw inbox first)

Identity inputs come from the canonical NAP doc (rules/local-seo- discipline.md R-144), NOT from brand_identity — that block is a VISUAL-identity contract (project-config.schema.json#brand_identity, additionalProperties: false) and has never carried business_name/primary_location keys; the pre-v1.1 contract here was a phantom that could not validate against any live config.

nap_path = project_dir / nap_source           # default "local/nap.json"
canonical_nap = (
    json.loads(nap_path.read_text("utf-8")) if nap_path.exists() else None
)  # corrupt file => json.JSONDecodeError propagates (DURUR #9 fail-loud)
business_name = (canonical_nap or {}).get("business_name") or config["display_name"]
location_hint = ((canonical_nap or {}).get("address") or {}).get("city", "")

raw = mcp__dataforseo__business_data_business_listings_search(
    business_name=business_name,
    location=location_hint,
    limit=1,
)
inbox_path = (
    workspace_root / "projects" / project_slug
    / "inbox" / "dfs"
    / f"{today.isoformat()}-gbp-listing-{project_slug}.json"
)
inbox_path.parent.mkdir(parents=True, exist_ok=True)
inbox_path.write_text(json.dumps(raw, ensure_ascii=False, indent=2))

events_writer.append_provenance(
    project_id=project_slug,
    source={"kind": "dataforseo_mcp", "mcp_server": "dataforseo",
            "mcp_tool": "dataforseo__business_data_business_listings_search",
            "response_bytes": len(json.dumps(raw))},
    operation="ingest",
    target_excel_sheet=None,           # ingest: no Excel write yet
    rows_written=0,
    cost={"provider": "dataforseo",
          "credits": 3.0,
          "budget_key": "project.config.dataforseo.budget_credits_per_day"},
)

Auth/networking failure → DURUR #3 (parallel to tech-audit DURUR #2).

Step 5 — scrapling_fallback (conditional — DFS empty result)

if not listing_found(raw):
    # DFS returned no result. The business may have an unclaimed listing
    # on Google Maps but not surfaced via the listings_search endpoint.
    # Fall back to Scrapling against the Google Maps place page.
    scraped = mcp__ScraplingServer__fetch(
        url=f"https://www.google.com/maps/search/{quote(business_name)}",
        wait=2,
    )
    # Parsing scraped HTML is best-effort; if it also yields nothing,
    # we proceed to the transform with listing=None and the gap analysis
    # emits a HIGH-severity "GBP listing not found" row.

If Scrapling itself fails (403, anti-bot block) → not a DURUR; the transform handles listing=None by emitting the "listing not found" gap row. Anti-bot blocks are a known Scrapling failure mode and do not warrant blocking the audit.

Step 6 — transform (pure compute, gap analysis + severity matrix)

The transform is invoked as a Python function, not a CLI — the module exposes no __main__. run() is the single public entrypoint; it performs the profile gate, budget pre-flight, DFS fetch + Scrapling fallback (the MCP/budget boundary is stubbed at module level for the production orchestrator to wire), then the pure-compute per-category gap analysis (_analyze_gaps):

from scripts.discovery import gbp_audit_transform
result = gbp_audit_transform.run(
    project_slug=project_slug,
    workspace_root=workspace_root,    # or resolved via PSEO_WORKSPACE_ROOT
)
# result["status"] ∈ {"skipped", "awaiting_approval", "success"}
# on success: result["gap_rows"] — schema-locked 7-col gbp_audit rows

The gap analysis consumes the fetched listing dict directly and applies the per-category severity matrix. The NAP branch (v1.1, GAP-A2 — the matrix declared it since v1.7 Phase 5 without an implementation) compares listing name/phone/address against the canonical local/nap.json via scripts.discovery.nap_consistency.compare_nap (Turkish-aware folding, E.164 phone normalization, abbreviation- expanded address tokens, multi-location resolution by location_id). The listing-not-found path stays comparison-free — without a listing there is nothing to compare, and the not-found row is already the blocking finding:

Category	Gap	Severity	Recommended action
nap	listing not found	HIGH	Create or claim GBP listing
nap	NAP mismatch vs local/nap.json (one row per mismatched field)	HIGH	Sync the field across GBP + site footer + LocalBusiness JSON-LD to match the canonical (R-144)
nap	canonical NAP file missing	MEDIUM	Create local/nap.json per schemas/local-nap.schema.json, re-run
categories	primary missing	HIGH	Set primary category in GBP dashboard
categories	< 2 secondary	MEDIUM	Add at least 2 relevant secondary categories
photos	< 3 photos	HIGH	Add ≥ 3 high-quality photos
photos	< 10 photos	MEDIUM	Add photos to reach 10+ for healthy listing
hours	regular hours missing	HIGH	Add regular business hours
hours	holiday hours missing	MEDIUM	Add upcoming holiday hours
attributes	profile-relevant attr empty	MEDIUM	Fill profile-relevant GBP attributes
posts	none last 30d	LOW	Publish ≥ 1 GBP post (update / offer / event)
qa	no Q&A engagement	LOW	Seed Q&A with FAQ-aligned questions
reviews	response rate < 50 %	MEDIUM	Respond to outstanding reviews
reviews	avg rating < 4.0	MEDIUM	Address negative-review themes via service ops

Each row is one master.xlsx[gbp_audit] entry with:

• audit_id = gbp-<uuid8> (the transform owns ID generation)
• audit_date = today UTC ISO 8601 date portion
• status = TODO (seed; operator transitions via done_protocol)

Step 7 — request_approval (skill EXIT awaiting_approval)

workflow_runner.request_approval(
    handle.run_id, project_slug=project_slug,
    approver="user",
    subject=f"{len(rows)} GBP gap row tespit edildi, master.xlsx#"
            f"gbp_audit'a yazalım mı? (HIGH={n_high}, MEDIUM={n_med}, "
            f"LOW={n_low})",
    step_index=6,
)
# Skill exits here. Operator reviews report + resumes via /pseo-status.

Step 8 — write_excel + render_report + final provenance event

On resume (operator approves):

transaction.append(
    workbook_path=workspace_root / "projects" / project_slug / "master.xlsx",
    sheet="gbp_audit",
    rows=gbp_audit_rows,
    project_slug=project_slug,
    writer="gbp-audit",
)

render_template(
    "templates/reports/gbp-audit.template.md",
    data={"rows": gbp_audit_rows, "config": config, "today": today},
    out=workspace_root / "projects" / project_slug
        / "outputs" / "reports" / f"{today.isoformat()}-gbp-audit.md",
)

events_writer.append_provenance(
    project_id=project_slug,
    source={"kind": "dataforseo_mcp", "mcp_server": "dataforseo",
            "mcp_tool": "dataforseo__business_data_business_listings_search",
            "response_bytes": len(json.dumps(raw))},
    operation="project_excel",
    target_excel_sheet="gbp_audit",
    rows_written=len(gbp_audit_rows),
    cost={"provider": "dataforseo",
          "credits": 3.0,
          "budget_key": "project.config.dataforseo.budget_credits_per_day"},
)

workflow_runner.complete(handle.run_id, project_slug=project_slug, outputs={
    # F5: outputs.* must be STRING-TYPED.
    "gbp_audit_rows": str(len(gbp_audit_rows)),
    "high_count": str(n_high),
    "medium_count": str(n_med),
    "low_count": str(n_low),
    "credits_used": "3",
    "report_path": str(report_path),
    "raw_json": str(inbox_path),
})

DURUR conditions (9)

Stop and flag the manager — do not patch, do not fall back.

1. Budget pre-flight FAIL (check_budget.py exit 1 OR projected_used

   budget) → BudgetExceededError → awaiting_approval per spec §10. NEVER silently downgrade. (Step 2)

2. master.xlsx missing or schema drift → init-project re-run.
3. mcp__dataforseo__business_data_business_listings_search returns auth / network / scope error → STOP. (Step 4)
4. DFS response schema drift (envelope shape unrecognized after both adapter passes) → BusinessListingsSchemaDriftError.
5. transaction.append raises RowSchemaError (severityEnum violation, statusEnum violation, column drift). (Step 8)
6. Profile gate skip — "local-service" not in project.config.profiles → status=skipped, no paid call, no Excel write. (Step 1; this is a graceful exit, not an error.)
7. workflow_runner.create_run fails schema validation (workflow-run.schema.json).
8. PSEO_WORKSPACE_ROOT env unset and no workspace_root arg passed.
9. local/nap.json present but unparseable → STOP (fail-loud json.JSONDecodeError; v1.1 GAP-A2). Never audit against half a canonical — fix or delete the file, then re-run. (A MISSING file is NOT a DURUR: the audit runs and emits the MEDIUM "canonical NAP file missing" row instead.)

Hard Constraint Audit (memory-derived)

This skill MUST honor three feedback memory constraints:

• feedback_indexing_api_consent — NO autonomous GBP API submit. This skill reads only (DFS business_listings_search is a query endpoint, not a write endpoint). The recommended_action column tells the operator what to change; the operator does the GBP dashboard work manually.
• feedback_hard_constraints — .mcp.json byte-byte unchanged (the MCP tool reference here lives in SKILL.md, not in the MCP config file; F-16 invariant intact).
• feedback_ai_disclosure_ban — does not apply directly (gbp-audit is a discovery skill, not a content production skill; no HTML output).

Changelog

• v1.1 (2026-06-10, GAP-A2 / unified batch GAP-A-B2): Step-4 identity source FIXED — the v1.0 contract read brand_identity.business_name / brand_identity.primary_location from project.config, keys that have never existed in project-config.schema.json#brand_identity (visual-identity block, additionalProperties: false) — a phantom contract that could not validate against any live config. v1.1 reads the canonical local/nap.json (fallback config["display_name"]). NAP-mismatch branch IMPLEMENTED (declared in the severity matrix since v1.7 Phase 5 but never coded): per-field HIGH rows via scripts.discovery.nap_consistency.compare_nap; canonical file missing → one MEDIUM row. New optional input nap_source; new DURUR #9 (corrupt nap.json fail-loud). Rules: rules/local-seo-discipline.md (R-144/R-145/R-146).
• v1.0 (v1.7 Phase 5): Initial release — G-AI-02 finding closure (8-category GBP gap audit, profile gate, budget pre-flight, read-only consent posture).

Cross-references

• Schemas: schemas/master-excel.schema.json#gbp_audit (7 cols; severityEnum + statusEnum reuse), schemas/local-nap.schema.json (canonical NAP doc at projects/{slug}/local/nap.json, R-144), schemas/events.schema.json (source.kind=dataforseo_mcp, target_excel_sheet=gbp_audit, cost.credits per ADR-016), schemas/skill-frontmatter.schema.json (this frontmatter).
• Rules: rules/local-seo-discipline.md (R-144 NAP single source of truth · R-145 review-acquisition white-hat · R-146 location-page anti-doorway).
• Cross-modules (IMPORT-only, not modified): scripts/state/workflow_runner.py, scripts/excel/transaction.py, scripts/state/events_writer.py, scripts/budget/check_budget.py, scripts/reporting/render_template.py.
• Transform: scripts/discovery/gbp_audit_transform.py (run public entrypoint, preflight_budget, _analyze_gaps gap analysis + severity matrix, GbpAuditError/BudgetExceededError exception hierarchy).
• Tests: tests/skills/test_gbp_audit.py (≥4 cases incl. profile-gate skip + gap rows + severity assignment + budget pre-flight).
• Template: templates/reports/gbp-audit.template.md (Phase 11 W deliverable — runtime render integration; skill can ship without the template and emit a minimal report inline).

Discipline checklist

• Profile-gated — "local-service" requirement enforced at Step 1 BEFORE any paid call. e-commerce / b2b-saas / portfolio pure plays skip cleanly with status=skipped.
• Read-only audit — NO GBP API submit per feedback_indexing_api_consent. The skill only queries listings and emits a gap report; operator does the GBP dashboard work.
• Budget pre-flight integration — scripts.budget.check_budget invoked at Step 2 BEFORE any paid call (ADR-016 SSoT).
• Append-only — all events via events_writer; per-DFS-call provenance event carries cost.credits (ADR-016).
• Schema-first — frontmatter validates against schemas/skill-frontmatter.schema.json Draft 7; gbp_audit rows validate against master-excel.schema.json 7 cols (severityEnum + statusEnum reuse).
• Plugin-agnostik — no slug literals; project_slug flows through every path.
• severityEnum strict — every emitted row's severity is in {CRITICAL, HIGH, MEDIUM, LOW}; defensive _validate_row runs twice (transform + transaction.append).
• statusEnum strict — emitted rows use status="TODO" (seed); operator transitions via done_protocol (rules cross-link).
• F5: outputs.* values are STRING-TYPED (artifact paths or stringified counts), never raw ints.