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meta-ads-leadform

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更新日2026年7月16日 13:50

Create and manage Meta Instant lead-generation forms on a Facebook Page, and retrieve the leads submitted — for OUTCOME_LEADS campaigns. Build the form (questions, privacy policy, thank-you screen), list forms on a Page, and pull the collected contacts. Use whenever the user wants a lead form, an instant form, to capture leads on Facebook/Instagram, or to download the leads, even if they don't say "Porter". Scope: the lead form + leads; wiring it into an ad is meta-ads-ad-setup (lead_gen_form_id), and the campaign/ad set setup is the campaign/adset skills.

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portermetricsample

portermetricsample/marketing-skills

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Meta Ads — Lead Form (formularios instantáneos)

Create the native lead form used by OUTCOME_LEADS ads (the user submits without leaving Facebook/ Instagram) and retrieve the leads. Lives on a Facebook Page. Account-agnostic.

📖 Opciones completas: ../../PARAMETERS-REFERENCE.md §5 (tipos de pregunta, botones de gracias, Higher Intent). Esta skill es su dueña.

Goal

Un formulario que capture los datos correctos con fricción mínima, conectado a una landing/gracias, y del que puedas sacar los leads para tu CRM.

Scope

✅ Crear leadform_create (preguntas, privacidad, pantalla de gracias, Higher Intent).
✅ Listar leadform_list (formularios de una Página).
✅ Recuperar leads lead_list (requiere page access token).
⚠️ Actualizar/archivar leadform_update → roto hoy (bug de page-token, issue #12); archiva en Ads Manager.
❌ Usar el form en un anuncio (lead_gen_form_id) → meta-ads-ad-setup / adset-setup.

Components

Tools / actions: references/tools.md.
Framework: references/framework.md — qué preguntas pedir, calidad vs volumen.

Operate

Necesitas la Página: sácala de facebook-insights → list_accounts (native id = page_id).
Crear: leadform_create(page_id, name, questions, privacy_policy_url, thank_you_*). El gateway resuelve el token de la Página solo.
Confirmar: leadform_list(page_id).
Leads: lead_list(form_id, access_token) → nombre/email/teléfono + fecha.
Entregar el leadform_id a ad-setup (para lead_gen_form_id).

Safety

privacy_policy_url obligatoria. ARCHIVED es one-way. Account = ref firmado.

Example

Form "Demo del MCP" con FULL_NAME + WORK_EMAIL + COMPANY_NAME, privacidad de Porter, gracias → "Visitar sitio". Luego ad-setup lo referencia con lead_gen_form_id.

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name

meta-ads-leadform

description

Meta Ads — Lead Form (formularios instantáneos)

Create the native lead form used by OUTCOME_LEADS ads (the user submits without leaving Facebook/ Instagram) and retrieve the leads. Lives on a Facebook Page. Account-agnostic.

📖 Opciones completas: ../../PARAMETERS-REFERENCE.md §5 (tipos de pregunta, botones de gracias, Higher Intent). Esta skill es su dueña.

Goal

Un formulario que capture los datos correctos con fricción mínima, conectado a una landing/gracias, y del que puedas sacar los leads para tu CRM.

Scope

✅ Crear leadform_create (preguntas, privacidad, pantalla de gracias, Higher Intent).
✅ Listar leadform_list (formularios de una Página).
✅ Recuperar leads lead_list (requiere page access token).
⚠️ Actualizar/archivar leadform_update → roto hoy (bug de page-token, issue #12); archiva en Ads Manager.
❌ Usar el form en un anuncio (lead_gen_form_id) → meta-ads-ad-setup / adset-setup.

Components

Tools / actions: references/tools.md.
Framework: references/framework.md — qué preguntas pedir, calidad vs volumen.

Operate

Necesitas la Página: sácala de facebook-insights → list_accounts (native id = page_id).
Crear: leadform_create(page_id, name, questions, privacy_policy_url, thank_you_*). El gateway resuelve el token de la Página solo.
Confirmar: leadform_list(page_id).
Leads: lead_list(form_id, access_token) → nombre/email/teléfono + fecha.
Entregar el leadform_id a ad-setup (para lead_gen_form_id).

Safety

privacy_policy_url obligatoria. ARCHIVED es one-way. Account = ref firmado.

Example

Form "Demo del MCP" con FULL_NAME + WORK_EMAIL + COMPANY_NAME, privacidad de Porter, gracias → "Visitar sitio". Luego ad-setup lo referencia con lead_gen_form_id.