| name | aeo-pack-local-services |
| description | Curated prompt pack for local service businesses (plumbers, dentists, lawyers, mechanics, restaurants, contractors, etc.) tracking AEO visibility. 16 prompts covering near-me searches, ratings/reviews, pricing, emergency, trust signals, and specialty filtering. Template variables (service, city, specialty, neighborhood) are filled per workspace. Use when a user is setting up AEO tracking for a local service business, wants a starter prompt set for geographic queries, or asks for prompt ideas for a brick-and-mortar service provider.
|
AEO Pack: Local Services
Source: github.com/psyduckler/aeo-skills
Part of: AEO Skills Suite (v2 prompt packs)
Schema: prompt-pack-v1
16 ready-to-track prompts for local service business visibility, covering the journey from "find a provider near me" to "is this one trustworthy?"
Template variables
| Variable | Required | Example |
|---|
service | yes | plumber, dentist, lawyer, mechanic, restaurant, electrician |
city | yes | Austin, San Francisco, Brooklyn |
specialty | no | emergency, family, criminal, pediatric |
neighborhood | no | South Congress, Mission District |
How to use this pack
npx skills add psyduckler/aeo-skills --skill aeo-pack-local-services
Then merge the filled-in prompts from prompts.json into your aeo.config.json. Example for an Austin-area emergency plumbing service:
| Template | Filled |
|---|
Best {{service}} in {{city}} | Best plumber in Austin |
Emergency {{service}} {{city}} | Emergency plumber Austin |
{{service}} reviews {{city}} | plumber reviews Austin |
How much does a {{service}} cost in {{city}}? | How much does a plumber cost in Austin? |
Why these prompts
Local-service AI search splits differently than B2B:
- Proximity + service is the dominant pattern. "best plumber in Austin" is the canonical query.
- Trust signals (reviews, licensure, "trustworthy") matter more than in B2B — high cost of choosing wrong.
- Urgency matters (emergency / open now) — Gemini's grounding behavior shifts for time-sensitive intent.
- Educational queries ("what to expect from a {{service}} visit") drive top-of-funnel awareness even when the user isn't actively shopping.
Notes
- This pack pairs with local SEO best practices: Google Business Profile, NAP (Name/Address/Phone) consistency, review acquisition. AEO visibility tracks the AI-Overview side; classical local SEO drives the citations Gemini surfaces.
- Add
LocalBusiness JSON-LD via aeo-schema to improve machine-readability of the business page.
- Suggested first-baseline scope: 8–10 prompts × 20 samples = ~$0.05 estimated cost.
