Marketing fundamentals for engineers and developerneurs. Engineer-analogy-heavy tour: positioning, ICP, channels, funnels, AEO, lifecycle. Run once to get oriented. Section-by-section runnable with /ttm-101 --section <name>.

2026-05-1813

name	ttm-competitor-scan
description	On-demand competitor analysis that updates COMPETITORS.md. Use when you need fresh competitive intelligence for campaign planning.
disable-model-invocation	true
allowed-tools	Read Write Bash Glob Grep

/ttm-competitor-scan

Read and follow the workflow at ${CLAUDE_PLUGIN_ROOT}/workflows/reference-mgmt/competitor-scan.md

This command will:

Analyze competitor content, messaging, and positioning
Compare against your POSITIONING.md for collision detection
Update COMPETITORS.md with fresh intelligence
Flag competitive threats and opportunities
Inform upcoming campaign briefs with competitive context

Next steps

See ${CLAUDE_PLUGIN_ROOT}/templates/next-step-footer.md.