Marketing fundamentals for engineers and developerneurs. Engineer-analogy-heavy tour: positioning, ICP, channels, funnels, AEO, lifecycle. Run once to get oriented. Section-by-section runnable with /ttm-101 --section <name>.

2026-05-1813

name	ttm-icp-refresh
description	Update ICP.md from new customer data including calls, reviews, and feedback. Use when ideal customer profile needs updating from fresh data.
disable-model-invocation	true
allowed-tools	Read Write Bash Glob Grep

/ttm-icp-refresh

Read and follow the workflow at ${CLAUDE_PLUGIN_ROOT}/workflows/reference-mgmt/icp-refresh.md

This command will:

Accept new customer data (call transcripts, reviews, feedback)
Analyze patterns against current ICP.md profiles
Propose ICP updates with evidence citations
Validate changes don't conflict with POSITIONING.md
Update ICP.md with human approval gate

Next steps

See ${CLAUDE_PLUGIN_ROOT}/templates/next-step-footer.md.