xhs-keyword-strategy

name	xhs-keyword-strategy
description	Turn a Xiaohongshu topic, draft, product description, account direction, or video transcript into a practical keyword plan. Use when the user wants Xiaohongshu search optimization, a primary keyword, supporting terms, keyword-aware titles and cover copy, natural placement in the body, relevant topic tags, or a diagnosis of why a post is difficult to find.

Xiaohongshu Keyword Strategy

Create a keyword plan that helps the platform and a new reader understand what the post is about.

Use Chinese by default.

Inputs

Work with any of these inputs:

• A topic or rough idea
• A finished or unfinished draft
• A product or service description
• An account direction
• A video transcript

Use the user's stated goal when available: search discovery, audience growth, or conversion. If the goal or account type is missing, make a reasonable assumption and state it briefly.

Workflow

1. Identify search intent

Summarize:

• Who the post is for
• What question or decision it helps with
• What phrase that person might type into search

Prefer ordinary reader language over internal terminology.

2. Select one primary keyword

Choose one phrase that best matches the post's actual promise.

Check that it is:

• Specific enough to express the topic
• Broad enough to sound natural
• Supported by the content
• Appropriate for the account's current positioning

Do not select a keyword only because it sounds popular.

3. Select supporting terms

Choose a small set of related phrases that add useful context, such as:

• Audience or experience level
• Problem or desired outcome
• Use case or situation
• Product or service category
• Location, when the service is genuinely local

Avoid unrelated trending terms, misleading brand names, and repetitive synonyms.

4. Align the post

Place the primary keyword naturally in the most useful locations:

• Title
• Cover copy
• Opening paragraph
• Relevant examples, subheads, or list items
• Topic tags

Keep the title and body readable. Never turn them into a list of search terms.

5. Review the promise

Confirm that:

• The title and cover describe the same topic
• The opening quickly tells the reader what the post will help with
• The body delivers what the keyword implies
• The terms fit the account and intended audience

Default Output

Return:

1. 定位判断: audience, intent, and assumed goal
2. 主关键词: one phrase and the reason for choosing it
3. 辅助关键词: a short list with the role of each phrase
4. 标题方案: several natural title options
5. 封面文案: a few concise options
6. 正文调整: a revised opening plus suggested placement points
7. 话题标签: a focused set of relevant tags
8. 判断依据: a short explanation of why the plan is coherent

Keep the default response concise. Expand into a keyword map only when the user asks for an account-wide plan or a detailed search diagnosis.

Diagnosis Mode

When the user asks why a post cannot be found, check:

• Whether a likely search phrase appears in the title
• Whether the cover and title communicate the same promise
• Whether the opening confirms the topic quickly
• Whether the body contains original experience, examples, or useful detail
• Whether the post fits the account's established subject area
• Whether the tags and keywords are relevant instead of broad or scattered

Explain uncertainty. Do not promise ranking, traffic, or conversion results.

Guardrails

• Do not recommend keyword stuffing, fake engagement, or misleading competitor terms.
• Do not invent search volume, ranking data, or platform rules.
• Treat keyword frequency as a writing judgment, not a fixed quota.
• Preserve the author's voice while improving clarity.
• Prefer one clear search entry over several competing topics in one post.

Recommended Prompt

Use $xhs-keyword-strategy to optimize this Xiaohongshu post.
Goal: search discovery / audience growth / conversion
Account type: creator / local business / brand
Draft: ...