creative-strategy

name	creative-strategy
description	Marketing asset factory + design trend research and synthesis
allowed-tools	["Read","Glob","Grep","WebSearch","WebFetch","Write","Edit"]
context	fork
user-invocable	true
version	1.0.0

Creative Strategy Skill

Workflow from jony-creative-director: Marketing Asset Factory + Design Trend Synthesizer

Part A: Marketing Asset Factory

Inputs

Parameter	Required	Description
Product/service	Yes	What to promote
Objective	Yes	AWARENESS / CONVERSION / RETENTION
Target audience	Yes	Demographics + psychographics
Campaign theme	Yes	Core message/hook
Tone	Yes	PROFESSIONAL / PLAYFUL / URGENT / LUXURY / MINIMAL

1. Digital Advertising (15 assets)

Google Ads: 5 headlines (30 char max), 5 descriptions (90 char max), display ad concepts (300x250, 728x90, 160x600) with visual direction.

Social Ads: 3 feed ads (visual + copy), 3 story ads (9:16), 3 reel/TikTok scripts (15-30s).

2. Email Marketing (8 assets)

Asset	Count	Spec
Subject lines	10	A/B test variations
Preview text	10	Matching subjects
Welcome series	3	Onboarding sequence
Promotional	1	Campaign offer
Nurture sequence	3	Education/trust
Re-engagement	1	Win-back

3. Landing Page Copy (5 assets)

Hero (headline + subheadline + CTA), 3 feature section variants, social proof (testimonial framework), FAQ (8 Q&As), pricing page (if applicable).

4. Social Media Content (12 assets)

LinkedIn (4 posts), Twitter/X (2 threads), Instagram (3 captions), TikTok/short-form (3 scripts).

5. Sales Enablement (7 assets)

Asset	Description
One-pager	Content structure
Sales deck	10-slide outline
Case study	Template with sections
Battlecard	Competitor comparison
Demo script	Product walkthrough
Objection guide	10 common objections + responses
Proposal template	Structure + key sections

6. Content Marketing (5 assets)

3 blog post outlines, 1 whitepaper structure, 1 webinar script outline.

Per Asset Requirements

Each asset includes: exact copy/content, visual direction (colors, imagery, composition), CTA + next step, A/B testing recommendations. Brand consistency across all 47+ assets.

Part B: Design Trend Research

Inputs

Parameter	Required	Description
Industry/sector	Yes	Target market
Current brand position	Recommended	Where the brand is today

1. Macro Trend Analysis (5 trends)

Per trend: name, definition, visual characteristics (colors, shapes, typography, imagery), origin + early adopters, adoption phase (emerging/growing/mature), 3 brand examples, strategic implications (opportunities + risks).

Trend areas to cover:

Area	Examples
Visual aesthetics	Neomorphism, brutalism, liquid glass
Interaction patterns	Gesture-based, voice-first, AI-assisted
Color trends	Dopamine colors, muted minimalism
Typography	Variable fonts, kinetic type
Technology influence	Spatial design, generative UI

2. Competitive Landscape

Map 10 competitors on 2x2: Innovative ←→ Conservative × Minimal ←→ Rich. Identify white space. Flag overused patterns.

3. User Expectation Shifts

Post-AI behaviors, Gen Z influence, new mental models, friction intolerance points.

4. Platform Evolution

iOS 26/visionOS design language, Material You evolution, web pattern shifts.

5. Strategic Recommendations

Which trends to adopt (with adaptation plan), which to ignore (with rationale), 6-month implementation roadmap.

6. Mood Board Specs

20 visual references (colors, composition, mood described in detail), color palette extraction, typography recommendations from trend analysis.

Outputs

Deliverable	Format
Marketing assets	47+ assets across 6 categories
Trend analysis	5 macro trends with examples
Competitive map	2x2 positioning matrix
Mood board	20 described visual references
Trend roadmap	6-month adoption plan

Related

/brand-identity (brand strategy) | /design-systems (implementing trends) | /design-quality (validating assets)