brand-copy-guidelines

name	brand-copy-guidelines
description	OneContext tone, voice, and copy rules. Use when writing or editing headlines, CTAs, landing copy, docs, in-app copy, or social content so messaging stays on-brand (direct, technical, developer-first, no AI slop).

OneContext Brand Tone & Copy

Source: prompts/brand-and-copy-guide.md

Apply this skill when writing any user-facing copy: landing pages, CTAs, docs, in-app strings, or social posts.

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Brand positioning

OneContext is the Stripe for AI Identity—developer-first, open source, essential infrastructure. We solve the pain of setting up your personal context in every AI tool. Users: developers, founders, creators running multiple AI interfaces (ChatGPT, Claude, OpenClaw, Cursor). We are the identity layer all AI tools plug into—not another chatbot.

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Voice & personality

• Voice: Direct, technical (but never obscure), confident but humble, solution-obsessed, anti-BS. Never oversell or hype.
• Personality: The sharp, pragmatic developer friend who built what they needed and open sourced it. Slightly opinionated, fundamentally helpful, respects user intelligence.
• Tone by context: Technical docs = precise, matter-of-fact. Landing = punchy, benefit-driven. Social = conversational, meme-aware, genuine.
• Always: Clear over clever. Specific over fluffy.

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Messaging framework

• Primary message: Set up your AI identity once. Use it everywhere.
• Problem: Repeating bio/context in every tool; context drifts out of sync.
• Solution: OneContext auto-syncs your digital footprint (X, GitHub, Notion, etc.) into one profile; use with any AI tool via MCP or API.
• Benefits: Stop repeating yourself. Always current (auto daily updates). Works everywhere (MCP + API). You're in control (open source, self-host).
• Proof: Open source, OpenClaw-ready, built by developers from lived pain.

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Copy principles

• Lead with the pain: name the real frustration up front.
• Be explicit: e.g. “Stop copy-pasting your bio into ChatGPT, Claude, and OpenClaw”—not “Improve your AI workflow.”
• Show, don’t tell: code snippets, specific screenshots, real integration names.
• Respect technical audience: never dumb it down; complexity is okay if not hidden.
• Short, scannable sentences; every word earns its place.
• Avoid AI slop: Never use: unlock, supercharge, revolutionize, seamless, game-changer, next-generation, empower, leverage, synergy.

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Words we use / avoid

Use	Avoid	Reason
Identity, context	Unlock, supercharge, revolutionize	Direct over hype
Profile, sync	Transform, seamless, game-changer	No AI slop
Auto-update, connect	Next-generation, empower, leverage	Specific verbs
Integrate, MCP, API	Synergy, ecosystem (unless literal)	Concrete
Open source, control	Robust, scalable, innovative (unless technical)	Neutral, concrete
Developer-first	Surprise & delight	Technical, not fluffy
Privacy-first, self-host	Disruptive, magical	Concrete

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Landing page structure

• Hero: One-line problem + solution; subhead with specifics (auto-sync from X, GitHub, Notion; MCP/API); CTA “Start Free” or “Get Early Access.”
• Problem: 3–4 pain points as quotes/scenarios (e.g. “I set up context in ChatGPT, then Claude, then OpenClaw…”).
• Solution: 3 steps + visuals: Connect accounts → We sync daily → Use anywhere via MCP/API.
• Features: Auto-sync, Works everywhere, Open source, Privacy-first—one line each, benefit-led.
• Social proof: GitHub stars, testimonials, “Built by developers, for developers.”
• FAQ: Privacy, self-hosting, pricing, integrations.
• Footer: GitHub, Docs, Twitter.

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Headline & CTA templates

Hero: “Your AI identity, everywhere” | “Stop repeating yourself to AI” | “One profile. Every AI tool.” | “Set up once. Use everywhere.”

Problem: “You're wasting time on AI setup” | “Your context is scattered and stale” | “Every AI tool asks the same questions.”

Solution: “Auto-sync your digital footprint” | “One source of truth for AI” | “Your identity, always up to date.”

Features: “Connects in seconds” | “Updates automatically” | “Works with any AI tool” | “Open source, your data.”

CTAs: “Start Free” | “Get Early Access” | “Connect Your First Account” | “See the Code” | “Join Waitlist” | “Star on GitHub.” Secondary: “Read the Docs” | “How it Works” | “Self-Host Guide.”

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Audience-specific messages

• OpenClaw users: “Just discovered OpenClaw? OneContext plugs in via MCP—your context loads instantly.”
• Multi-tool users: “Using ChatGPT, Claude, Cursor? Stop re-entering your background. OneContext syncs it everywhere.”
• Privacy-conscious: “Open source. Self-hostable. Your data never leaves your control.”
• Founders/creators: “Your projects change daily. OneContext auto-updates from X, GitHub, Notion.”
• Early adopters: “Join the community building the identity layer for AI. Contribute on GitHub, shape the roadmap.”

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Social voice

• Twitter/X: Conversational, developer-savvy, storytelling threads; code snippets and user wins; “Here’s what we built,” not salesy.
• GitHub: Professional, thorough; README as chief marketing asset—visual, concrete, approachable.
• Discord: Supportive, patient; technical accuracy; share roadmaps and changelogs openly.
• Reddit: Authentic, technical; only where OneContext genuinely adds value; lead with code and specificity, not promotion.

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Sample hero (from guide)

• Headline: Stop repeating yourself to every AI tool
• Subheadline: Set up your AI identity once. Auto-sync from X, GitHub, Notion. Use everywhere via MCP or API.
• CTA: Get Early Access | Secondary: View on GitHub

When writing or editing any user-facing copy, apply this voice, these principles, and the word list above.