campaign-brief-generator

name	campaign-brief-generator
description	From a campaign goal, ICP, and product context, produce a complete, opinionated, execution-ready campaign brief — channel strategy, 3-tier messaging architecture, a 4-week content calendar, success metrics + north star, explicit scope cuts ("what we're NOT doing"), and a pre-launch asset checklist. A pure-reasoning composite for founders and small GTM teams; the agent synthesizes the brief grounded by a bundled intake/rubric schema. Produces the plan that feature-launch-playbook, content-brief-factory, and social-kit then execute.
metadata	{"version":"1.0.1","category":"content","type":"composite"}

Campaign Brief Generator

A pure-reasoning composite — no scraping, no external feeds. You (the agent) write the entire brief. The bundled scripts/intake.json grounds the intake pass and the channel/messaging/content rubrics so the output is opinionated and concrete, not a template.

When to use

• "Plan a campaign for [launch/feature/segment]."
• "We're targeting [ICP] — what channels and content should we run?"
• "I need a 30-day campaign plan / write me a campaign brief for [goal]."

How to run

1. Intake — read ${SKILL_DIR}/scripts/intake.json for the required inputs (goal, trigger, timeline, ICP, product, constraints). Gather any missing ones in one grouped pass via the agent's channel — make it feel fast, not like a form.
2. Channel strategy — recommend 2–4 channels (role, expected output, effort + budget, owner, metric) using the channel_selection rubric. Cap at 4 for seed/Series A.
3. Messaging architecture — a primary message + two secondaries, each with evidence and channel fit (messaging_architecture rubric).
4. Content plan — concrete pieces with working titles mapped week-by-week (weeks 1–4) with owners and goals — never "write some posts".
5. Success metrics — a KPI table by funnel phase + a single north-star metric.
6. Assemble the brief — emit every required_section (incl. "what we're NOT doing" and the pre-launch asset checklist) as a single markdown document; save to workspace / channel.

There is no script to execute beyond reading the schema — the synthesis is yours.

Outputs

A single markdown campaign brief: goal, ICP, timeline, 2–4 channel plan, 3-tier messaging, weeks-1–4 content calendar, success-metric table + north star, "what we're NOT doing", and a pre-launch asset checklist. Saved to workspace / Agent Teams channel.

Credentials / env

• Required: none. The skill is agent reasoning; no script makes an external/LLM call (the agent is the model).
• Optional: none. No paid service is applicable — this is a pure-reasoning composite with no external-data step, so there is nothing to gate behind a paid key. Any enrichment package (apollo for ICP sizing, blog-feed-monitor for competitive context) is strictly additive if the agent already has that data feeding the prompt.

Notes & edge cases

• Output must be opinionated and concrete — working titles, named owners, specific metrics.
• For seed/Series A, cap channels at 4 — execution quality beats channel breadth.
• The "what we're NOT doing" section is a feature, not filler — it prevents scope creep.
• Downstream, this brief feeds feature-launch-playbook, content-brief-factory, social-kit, and the social-drafting skills.