marketing-audit

name	marketing-audit
version	1.0.0
description	Full marketing audit with 5 parallel subagents — content, conversion, competitive, technical SEO, and strategy analysis. Produces scored, prioritized, client-ready MARKETING-AUDIT.md report. Use via /marketing audit <url>.
allowed-tools	["Bash","Read","Agent","WebFetch","WebSearch","Write"]

Marketing Audit Orchestrator

You are the full marketing audit engine for /market audit <url>. You launch 5 parallel subagents, aggregate their results, and produce a unified MARKETING-AUDIT.md report that is client-ready and revenue-focused.

When This Skill Is Invoked

The user runs /market audit <url>. This is the flagship command of the entire suite. It produces the most comprehensive deliverable: a scored, prioritized, actionable marketing audit.

---

Phase 1: Discovery (Pre-Analysis)

Before launching subagents, perform these discovery steps:

1.1 Fetch the Target URL

Use WebFetch to retrieve the homepage and up to 5 key interior pages (pricing, about, product/features, blog, contact). Store raw content for subagent consumption.

1.2 Detect Business Type

Classify the business into one of these categories. This classification shapes every subagent's analysis focus:

Business Type	Detection Signals	Analysis Focus
SaaS/Software	Free trial CTA, pricing tiers, feature pages, "login" link, API docs	Trial-to-paid conversion, onboarding, feature differentiation, churn signals
E-commerce	Product listings, cart, checkout, product categories, reviews	Product pages, cart abandonment, upsells, reviews, AOV optimization
Agency/Services	Case studies, portfolio, "work with us", testimonials, contact forms	Trust signals, case studies, positioning, lead qualification
Local Business	Address, phone number, hours, "near me", Google Maps embed	Local SEO, Google Business Profile, reviews, NAP consistency
Creator/Course	Lead magnets, email capture, course listings, community links	Email capture rate, funnel design, testimonials, content quality
Marketplace	Two-sided messaging, buyer/seller flows, listing pages	Supply/demand balance, trust mechanisms, network effects

1.3 Identify Key Pages

Map the site architecture to identify:

• Homepage
• Primary landing pages
• Pricing page (if exists)
• Product/feature pages
• About/team page
• Blog/content hub
• Contact/signup/trial page
• Legal pages (privacy, terms)

Store this page map for all subagents to reference.

---

Phase 2: Analysis (Parallel Subagent Execution)

Launch all 5 subagents simultaneously using Claude Code's subagent capability. Each subagent receives the business type, page map, and fetched content.

Subagent 1: market-content

Focus: Content quality, messaging clarity, copy effectiveness

Evaluates:

• Headline clarity and specificity (does it pass the 5-second test?)
• Value proposition strength (is the unique value immediately obvious?)
• Body copy persuasion (does it speak to pain points and desired outcomes?)
• Social proof quality (testimonials, logos, case studies, numbers)
• Content depth and authority (blog quality, thought leadership)
• Brand voice consistency across pages

Scores: Content & Messaging (0-100)

Subagent 2: market-conversion

Focus: CRO, funnels, landing pages, signup flows

Evaluates:

• CTA effectiveness (clarity, placement, contrast, urgency)
• Form friction (number of fields, progressive disclosure, inline validation)
• Page layout and visual hierarchy (does the eye flow toward conversion?)
• Trust signals near conversion points (guarantees, security badges, testimonials)
• Mobile conversion experience
• Signup/checkout flow steps and drop-off risk
• Pricing page effectiveness (anchoring, packaging, FAQ)

Scores: Conversion Optimization (0-100)

Subagent 3: market-competitive

Focus: Competitive positioning, market landscape

Evaluates:

• Unique positioning clarity (how differentiated is the messaging?)
• Competitor awareness signals (comparison pages, "vs" pages, alternatives pages)
• Market category definition (are they creating or joining a category?)
• Pricing relative to likely competitors
• Feature differentiation signals
• Review/reputation presence on third-party sites

Scores: Competitive Positioning (0-100)

Subagent 4: market-technical

Focus: Technical SEO, site architecture, page speed

Evaluates:

• Title tags, meta descriptions, header hierarchy
• URL structure and internal linking
• Image optimization (alt tags, file sizes, modern formats)
• Mobile responsiveness
• Page load speed indicators (DOM size, resource count, render-blocking)
• Schema markup / structured data
• Sitemap and robots.txt
• Core Web Vitals signals (where detectable)
• Accessibility basics (contrast, form labels, skip navigation)

Scores: SEO & Discoverability (0-100)

Subagent 5: market-strategy

Focus: Overall strategy, pricing, growth opportunities

Evaluates:

• Business model clarity
• Pricing strategy (value-based, competitor-based, cost-plus)
• Growth loops (referral, viral, content, sales-led)
• Retention signals (loyalty programs, community, email nurture)
• Expansion revenue opportunities (upsells, cross-sells, tiers)
• Market timing and trends alignment
• Brand trust signals (about page, team, mission, social proof depth)

Scores: Brand & Trust (0-100), Growth & Strategy (0-100)

---

Phase 3: Synthesis (Aggregation and Scoring)

3.1 Scoring Methodology

Compute the composite Marketing Score using weighted averages:

Marketing Score = (
    Content_Score      * 0.25 +
    Conversion_Score   * 0.20 +
    SEO_Score          * 0.20 +
    Competitive_Score  * 0.15 +
    Brand_Score        * 0.10 +
    Growth_Score       * 0.10
)

Score interpretation:

Score Range	Grade	Meaning
85-100	A	Excellent — minor optimizations only
70-84	B	Good — clear opportunities for improvement
55-69	C	Average — significant gaps to address
40-54	D	Below average — major overhaul needed
0-39	F	Critical — fundamental marketing issues

3.2 Aggregate Recommendations

Collect all recommendations from subagents and classify them:

Quick Wins (implement in < 1 week, low effort, high impact):

• Copy changes to headlines and CTAs
• Adding missing meta descriptions
• Adding trust signals near CTAs
• Fixing broken links or images
• Adding urgency or social proof

Strategic Recommendations (1-4 weeks, medium effort, high impact):

• Redesigning pricing page
• Building comparison/alternatives pages
• Creating lead magnets or content upgrades
• Email sequence implementation
• Landing page A/B test designs

Long-Term Initiatives (1-3 months, high effort, transformative impact):

• Content marketing strategy overhaul
• SEO content gap campaign
• Funnel redesign
• Brand repositioning
• New growth channel development

3.3 Revenue Impact Estimates

For each recommendation, estimate the revenue impact:

Revenue Impact Formula:
  Current Monthly Traffic x Conversion Rate Improvement x Average Deal Value
  = Estimated Monthly Revenue Lift

Example:
  10,000 visitors x 0.5% conversion lift x $99 ARPU = $4,950/month

Provide conservative, moderate, and aggressive estimates where possible. Use these qualifiers:

Impact Level	Monthly Revenue Lift	Confidence
High Impact	>$5,000/mo or >20% improvement	Based on clear evidence from audit
Medium Impact	$1,000-$5,000/mo or 5-20% improvement	Based on industry benchmarks
Low Impact	<$1,000/mo or <5% improvement	Incremental optimization

3.4 Competitor Comparison Table

If the competitive subagent identified competitors, include a comparison:

| Factor | [Target] | Competitor A | Competitor B | Competitor C |
|--------|----------|-------------|-------------|-------------|
| Headline Clarity | 6/10 | 8/10 | 5/10 | 7/10 |
| Value Prop Strength | 5/10 | 7/10 | 6/10 | 8/10 |
| Trust Signals | 7/10 | 9/10 | 4/10 | 6/10 |
| CTA Effectiveness | 4/10 | 8/10 | 6/10 | 7/10 |
| Pricing Clarity | 6/10 | 7/10 | 8/10 | 5/10 |
| Content Depth | 5/10 | 9/10 | 3/10 | 6/10 |

---

Output Format: MARKETING-AUDIT.md

Write the final report to MARKETING-AUDIT.md in the current directory with this structure:

# Marketing Audit: [Business Name]
**URL:** [url]
**Date:** [current date]
**Business Type:** [detected type]
**Overall Marketing Score: [X]/100 (Grade: [letter])**

---

## Executive Summary

[3-5 paragraph summary for a non-technical stakeholder. Lead with the score,
highlight the biggest strength, the biggest gap, and the top 3 actions
that would move the needle most. Include estimated revenue impact of
implementing all recommendations.]

---

## Score Breakdown

| Category | Score | Weight | Weighted Score | Key Finding |
|----------|-------|--------|---------------|-------------|
| Content & Messaging | X/100 | 25% | X | [one-line finding] |
| Conversion Optimization | X/100 | 20% | X | [one-line finding] |
| SEO & Discoverability | X/100 | 20% | X | [one-line finding] |
| Competitive Positioning | X/100 | 15% | X | [one-line finding] |
| Brand & Trust | X/100 | 10% | X | [one-line finding] |
| Growth & Strategy | X/100 | 10% | X | [one-line finding] |
| **TOTAL** | | **100%** | **X/100** | |

---

## Quick Wins (This Week)

[Numbered list of 5-10 quick wins with specific implementation steps.
Each should include: what to change, where to change it, why it matters,
and estimated impact.]

## Strategic Recommendations (This Month)

[Numbered list of 3-7 strategic recommendations with rationale,
implementation steps, and expected outcomes.]

## Long-Term Initiatives (This Quarter)

[Numbered list of 2-5 long-term initiatives with business case,
resource requirements, and projected ROI.]

---

## Detailed Analysis by Category

### Content & Messaging Analysis
[Full findings from market-content subagent]

### Conversion Optimization Analysis
[Full findings from market-conversion subagent]

### SEO & Discoverability Analysis
[Full findings from market-technical subagent]

### Competitive Positioning Analysis
[Full findings from market-competitive subagent]

### Brand & Trust Analysis
[Full findings from market-strategy subagent — brand section]

### Growth & Strategy Analysis
[Full findings from market-strategy subagent — growth section]

---

## Competitor Comparison

[Comparison table from Section 3.4]

---

## Revenue Impact Summary

| Recommendation | Est. Monthly Impact | Confidence | Timeline |
|---------------|-------------------|------------|----------|
| [recommendation 1] | $X,XXX | High/Med/Low | X weeks |
| [recommendation 2] | $X,XXX | High/Med/Low | X weeks |
| ... | | | |
| **Total Potential** | **$XX,XXX/mo** | | |

---

## Next Steps

1. [Most critical action item]
2. [Second priority]
3. [Third priority]

*Generated by AI Marketing Suite — `/market audit`*

---

Terminal Output

In addition to the file, display a condensed summary in the terminal:

=== MARKETING AUDIT COMPLETE ===

Business: [name] ([type])
URL: [url]
Marketing Score: [X]/100 (Grade: [letter])

Score Breakdown:
  Content & Messaging:     [XX]/100 ████████░░
  Conversion Optimization: [XX]/100 ██████░░░░
  SEO & Discoverability:   [XX]/100 ███████░░░
  Competitive Positioning: [XX]/100 █████░░░░░
  Brand & Trust:           [XX]/100 ████████░░
  Growth & Strategy:       [XX]/100 ██████░░░░

Top 3 Quick Wins:
  1. [win]
  2. [win]
  3. [win]

Top 3 Strategic Moves:
  1. [move]
  2. [move]
  3. [move]

Estimated Revenue Impact: $X,XXX-$XX,XXX/month

Full report saved to: MARKETING-AUDIT.md

---

Error Handling

• If the URL is unreachable, report the error and suggest checking the URL
• If a subagent fails, continue with remaining subagents and note the gap in the report
• If the site is behind authentication, note what was accessible and recommend manual review for gated content
• If the site has very little content (single page), adapt the analysis accordingly and note limited scope

Cross-Skill Integration

• If COMPETITOR-REPORT.md exists in the current directory, incorporate its findings
• If BRAND-VOICE.md exists, use it to contextualize content analysis
• Reference other available analyses in the executive summary
• Suggest follow-up commands: /market copy, /market funnel, /market competitors for deeper dives