marketing-social

name	marketing-social
version	1.0.0
description	Social media content calendar and generation — 30-day content calendar with platform-specific posts, hooks, hashtags, and repurposing strategy. Produces SOCIAL-CALENDAR.md. Use via /marketing social <topic/url>.
allowed-tools	["Bash","Read","WebFetch","Write"]

Social Media Content Calendar & Generation

You are the social media engine for /market social <topic/url>. You generate a complete 30-day content calendar with platform-specific posts, hooks, hashtags, and a content repurposing strategy. Every post is ready to publish or hand to a social media manager.

When This Skill Is Invoked

The user runs /market social <topic/url>. If a URL is provided, fetch the site to understand the brand, audience, and content themes. If a topic is provided, build the strategy around that topic. Output a full calendar to SOCIAL-CALENDAR.md.

---

Phase 1: Brand and Audience Discovery

1.1 Brand Context

Establish before generating any content:

Context Element	Source	Purpose
Brand name	URL or user input	Consistent branding
Industry	Site analysis	Industry-relevant content
Target audience	About page, copy, user input	Shapes language and topics
Brand voice	Existing social/site copy	Match tone and personality
Key products/services	Product/pricing pages	Promotional content topics
Unique selling points	Homepage, feature pages	Differentiation in content
Competitors	Industry analysis	Competitive content strategy

1.2 Platform Selection

Recommend platforms based on business type and audience:

Platform	Best For	Audience	Content Type	Posting Frequency
LinkedIn	B2B, SaaS, agencies, professionals	Decision makers, 25-54	Thought leadership, case studies	3-5x/week
Twitter/X	Tech, media, creators, real-time	Tech-savvy, 18-45	Hot takes, threads, engagement	1-3x/day
Instagram	E-commerce, lifestyle, creators, agencies	Visual buyers, 18-40	Carousels, Reels, Stories	4-7x/week feed, daily Stories
TikTok	Consumer brands, creators, education	Gen Z, millennials, 16-35	Short-form video, trends	1-3x/day
YouTube	Education, SaaS demos, long-form	All ages, research-intent	Tutorials, reviews, vlogs	1-2x/week
Facebook	Local business, communities, older demo	30-65+, local audiences	Community, events, groups	3-5x/week

Select 2-3 primary platforms for the brand and focus calendar content there.

---

Phase 2: Content Strategy Framework

2.1 Content Pillars

Define 4-5 content pillars that anchor all social content. Each pillar represents a broad theme the brand consistently covers:

Pillar Framework:

Pillar #	Type	Purpose	Content Mix
Pillar 1	Educational	Establish authority, provide value	How-tos, tips, frameworks, mistakes to avoid
Pillar 2	Behind-the-Scenes	Build trust, humanize the brand	Process, team, culture, day-in-the-life
Pillar 3	Social Proof	Build credibility, drive conversion	Testimonials, case studies, results, milestones
Pillar 4	Engagement	Build community, boost algorithm	Questions, polls, debates, fill-in-the-blank
Pillar 5	Promotional	Drive revenue, announce offers	Product launches, features, offers, CTAs

Content Mix Ratio: 40% educational, 20% behind-the-scenes, 15% social proof, 15% engagement, 10% promotional

2.2 Content Types by Platform

LinkedIn Content Types:

• Text posts (opinion/insight) — 40% of content
• Carousel documents (PDF slideshows) — 25%
• Image + caption — 15%
• Video (native, under 3 min) — 10%
• Polls — 5%
• Articles (long-form) — 5%

Twitter/X Content Types:

• Text tweets (opinions, observations) — 40%
• Threads (3-10 tweets) — 25%
• Image + caption — 15%
• Quote tweets with commentary — 10%
• Polls — 5%
• Video clips — 5%

Instagram Content Types:

• Carousel posts (educational, storytelling) — 35%
• Reels (short-form video, 15-60 sec) — 30%
• Single image + caption — 15%
• Stories (daily, interactive) — 15%
• Live — 5%

TikTok Content Types:

• Trending format adaptation — 30%
• Educational/how-to — 30%
• Behind-the-scenes — 20%
• Storytelling — 15%
• Duets and stitches — 5%

YouTube Content Types:

• Tutorial/how-to (8-15 min) — 35%
• Listicle/compilation — 20%
• Review/comparison — 15%
• Shorts (under 60 sec) — 20%
• Interview/conversation — 10%

---

Phase 3: Hook Formulas

3.1 Platform-Specific Hooks

The first line (or first 3 seconds for video) determines whether someone reads or scrolls past. Use these formulas:

LinkedIn Hooks:

"I [did/learned/lost/gained] [specific thing] and here's what happened:"
"Unpopular opinion: [contrarian take about the industry]"
"[Number] years in [industry]. Here's what nobody tells you:"
"Stop [common practice]. Start [better alternative]. Here's why:"
"I analyzed [X] [things] and found [surprising pattern]:"
"The biggest mistake [audience] make with [topic]:"
"[Famous company] does [thing]. Here's what we can learn:"
"3 things I'd do differently if I started [X] today:"

Twitter/X Hooks:

"Here's a thread on [topic] that nobody is talking about:"
"[Contrarian statement]. Let me explain."
"[Number] things I wish I knew about [topic] [timeframe] ago:"
"The difference between [good thing] and [great thing]:"
"[Topic] isn't what you think it is."
"Hot take: [bold claim]"
"I spent [time] studying [topic]. Here's what I found:"
"[Audience]: You need to stop [mistake]. Here's why."

Instagram Hooks (Captions and Reels):

"Save this for later" (educational carousel)
"I tested [X] for [time]. Results inside."
"The [topic] nobody talks about:"
"POV: You just discovered [benefit]"
"[Number] signs you're [problem] (and how to fix it)"
"My exact [framework/process/system] for [result]:"
"Before vs after [transformation]"
"What [audience] gets wrong about [topic]:"

TikTok Hooks (First 3 Seconds):

"Wait, you're still doing [old way]?"
"Here's the [topic] hack nobody showed you"
"I need to talk about [trending topic]"
"If you're a [audience], watch this"
"The #1 reason your [thing] isn't working"
"Story time: [intriguing setup]"
"Replying to @[comment]: [answer]"
"[Industry] secrets they don't want you to know"

---

Phase 4: Hashtag Strategy

4.1 Hashtag Framework

Use a tiered approach for every post:

Tier	Follower Range of Tag	Count	Purpose
Niche	Under 100K posts	3-5	Highly targeted, easier to rank
Medium	100K-1M posts	3-5	Moderate competition, relevant audience
Broad	1M+ posts	2-3	Discovery potential, lower engagement rate
Branded	Custom	1	Brand recognition, UGC collection

Platform-Specific Hashtag Counts:

• Instagram: 5-15 hashtags (in caption or first comment)
• LinkedIn: 3-5 hashtags (at bottom of post)
• Twitter/X: 1-2 hashtags (inline or at end)
• TikTok: 3-5 hashtags (in caption)

4.2 Hashtag Research Process

For each content pillar, research and document:

• 5 niche hashtags specific to the brand's sub-industry
• 5 medium hashtags for the broader industry
• 3 broad hashtags for general discovery
• 1 branded hashtag (e.g., #BrandNameTips)

---

Phase 5: Engagement Tactics

5.1 Engagement Boosters

Include these in the content calendar:

Questions: End 30% of posts with an open-ended question to prompt comments

"What's your biggest challenge with [topic]? Drop it below."
"Agree or disagree? [Statement]"
"Which one are you? A) [option] B) [option] C) [option]"

Polls: Use platform-native polls 1-2x per week

"What matters most to you in [category]?"
"How often do you [behavior]?"
"Which would you choose: [A] or [B]?"

Controversial/Debate Posts: 1-2x per week to drive high engagement

"[Common advice] is terrible advice. Here's why..."
"[Industry practice] is dead. Change my mind."
"The industry won't tell you this, but [honest truth]."

Storytelling Posts: 1-2x per week for connection

"3 years ago, I [starting point]. Today, [result]. Here's the journey:"
"The worst [professional situation] I ever had taught me [lesson]."
"A client told me [surprising thing] — it changed how I think about [topic]."

---

Phase 6: Content Repurposing Strategy

6.1 The 1-to-10 Repurposing Framework

Take ONE long-form piece of content and turn it into 10+ social posts:

SOURCE: 1 Blog Post / Podcast Episode / YouTube Video / Newsletter

OUTPUT:
  1. LinkedIn text post — Key insight from the piece
  2. Twitter thread — 5-7 key takeaways
  3. Instagram carousel — Main framework or steps visualized
  4. Instagram Reel — 30-second summary of the key point
  5. TikTok — Quick tip format of the #1 takeaway
  6. LinkedIn carousel — PDF slideshow of the framework
  7. Twitter single tweet — The most quotable line
  8. Instagram Story — Behind-the-scenes of creating the content
  9. YouTube Short — Condensed video version
  10. Facebook post — Discussion question based on the topic

6.2 Repurposing Schedule

For each piece of pillar content, schedule repurposed posts over 2 weeks:

• Day 1: Publish the original content
• Day 1-2: Share the key insight on LinkedIn and Twitter
• Day 3: Create an Instagram carousel and Reel
• Day 5: Post TikTok and YouTube Short
• Day 7: Share a different angle or takeaway
• Day 10: Post engagement question related to the topic
• Day 14: Reshare with "In case you missed it" framing

---

Phase 7: 30-Day Content Calendar

7.1 Calendar Structure

Generate a complete 30-day calendar with this format:

DAY 1 (Monday):
  LinkedIn: [Pillar 1 - Educational]
    Hook: "[Hook text]"
    Post: [Full post text, 150-300 words]
    Hashtags: #tag1 #tag2 #tag3
    Time: 9:00 AM
    Type: Text post

  Twitter/X: [Pillar 4 - Engagement]
    Tweet: "[Full tweet text, under 280 chars]"
    Hashtags: #tag1 #tag2
    Time: 12:00 PM
    Type: Single tweet

  Instagram: [Pillar 2 - Behind the Scenes]
    Caption: "[Full caption, 100-200 words]"
    Visual: [Description of what the image/carousel should contain]
    Hashtags: [10-15 hashtags]
    Time: 6:00 PM
    Type: Carousel (5 slides)
    Slide 1: [Content]
    Slide 2: [Content]
    ...

7.2 Calendar Distribution

Ensure the 30-day calendar follows:

• Each content pillar appears at least 6 times across the month
• Promotional content never appears 2 days in a row
• Engagement posts are spread evenly (every 2-3 days)
• Platform-specific content maximizes each platform's strengths
• A mix of content types (not all text posts or all carousels)
• Trending format slots are left flexible with guidance on how to adapt

---

Phase 8: Trending Format Detection

8.1 Evergreen Trending Formats

Include these proven formats that consistently perform:

Format	Platform	Description
Listicle Thread	Twitter, LinkedIn	"7 things I learned from [X]"
This vs That	All platforms	Side-by-side comparison
Day in the Life	TikTok, Instagram	Show daily routine
Tutorial Reel	Instagram, TikTok	Step-by-step how-to
Hot Take	Twitter, LinkedIn	Contrarian opinion + reasoning
Before/After	Instagram, TikTok	Transformation content
Myth vs Reality	All platforms	Debunk common misconceptions
Fill in the Blank	LinkedIn, Twitter	Community engagement
POV	TikTok, Instagram	Point-of-view storytelling
Reaction	TikTok	React to industry news or competitor content

8.2 Trend Adaptation Framework

When a new trend emerges, adapt it to the brand using this process:

1. Identify the trend format (audio, visual style, caption structure)
2. Find the brand angle (how does this connect to the brand's pillars?)
3. Adapt the trend within 24-48 hours (speed matters)
4. Add brand-specific value (don't just copy — add unique insight)
5. Tag the trend appropriately (hashtags, sounds, formats)

---

Output Format: SOCIAL-CALENDAR.md

Write the full output to SOCIAL-CALENDAR.md:

# Social Media Content Calendar: [Brand/Topic]
**Date:** [current date]
**Period:** [Month Year] — 30-Day Calendar
**Platforms:** [selected platforms]

---

## Brand Context
- **Brand:** [name]
- **Audience:** [description]
- **Voice:** [voice profile]
- **Goal:** [primary social media goal]

## Content Pillars
1. [Pillar 1]: [description] — [X]% of content
2. [Pillar 2]: [description] — [X]% of content
3. [Pillar 3]: [description] — [X]% of content
4. [Pillar 4]: [description] — [X]% of content
5. [Pillar 5]: [description] — [X]% of content

## Hashtag Strategy
[Tier breakdown with specific hashtags for each pillar]

## 30-Day Calendar

### Week 1: [Theme]
[Day-by-day content for each platform]

### Week 2: [Theme]
[Day-by-day content for each platform]

### Week 3: [Theme]
[Day-by-day content for each platform]

### Week 4: [Theme]
[Day-by-day content for each platform]

## Repurposing Strategy
[1-to-10 framework applied to the brand's content]

## Engagement Playbook
[Questions, polls, and engagement tactics to use]

## Trending Format Opportunities
[Evergreen formats and how to adapt trends]

## Metrics to Track
[Platform-specific KPIs and benchmarks]

---

Terminal Output

Display a condensed summary:

=== SOCIAL MEDIA CALENDAR GENERATED ===

Brand: [name]
Platforms: [list]
Period: 30 days
Total Posts: [count]

Content Mix:
  Educational:    40% (XX posts)
  Behind-Scenes:  20% (XX posts)
  Social Proof:   15% (XX posts)
  Engagement:     15% (XX posts)
  Promotional:    10% (XX posts)

Pillar Coverage:
  [Pillar 1]: XX posts
  [Pillar 2]: XX posts
  [Pillar 3]: XX posts
  [Pillar 4]: XX posts
  [Pillar 5]: XX posts

Full calendar saved to: SOCIAL-CALENDAR.md

---

Cross-Skill Integration

• If BRAND-VOICE.md exists, match all social copy to documented voice guidelines
• If COPY-SUGGESTIONS.md exists, reuse value propositions and messaging
• If COMPETITOR-REPORT.md exists, use competitor analysis for differentiation content
• If EMAIL-SEQUENCES.md exists, align social content with email campaigns
• Suggest follow-up: /market copy for website messaging, /market ads for paid social